Still and Video Cameras - US - March 2009
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Affordable and easy-to-use digital cameras have transformed how U.S. consumers use photography, changing it from something used to document important occasions like weddings and trips to an integral part of everyday life. A large mass audience of consumers now own digital cameras, with product penetration for digital still cameras at least 48%.
Consumers are using digital photos to document their everyday lives and instantly share experiences by posting them online or e-mailing them to friends. However, even as consumers make good use of digital cameras, revenue growth has become increasingly challenging, due to high market penetration, sharp declines in consumer spending due to a lingering recession, and the wide availability of cameras in alternate devices such as cell phones.
Specifically, this report discusses:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.