Still, Sparkling and Fortified Wine - UK - September 2013
“Rather than trying to compete with standard strength wines, the lower-alcohol category may be better placed to promote its accessibility to younger consumers and target drinking occasions which have driven growth in categories such as cider.”
– Chris Wisson, Senior Drinks Analyst
Some questions answered in this report include:
- Can wines compete with drinks such as cider?
- Who looks set to win in the sparkling wine battleground in the coming years?
- How can fortified wines move with the times?
- How can operators tap into wine drinkers’ thirst for knowledge?
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