Sucos - Brasil - Julho 2017
“A forte preferência pelo suco fresco no Brasil faz com que o suco embalado precise apresentar um forte diferencial para conquistar o consumidor. Inovações, como uso de ingredientes orgânicos e naturais, podem ajudar a impulsionar a categoria, especialmente entre os consumidores mais velhos, que apresentam alto interesse nesses atributos e possuem o menor nível de consumo de sucos.”
– Andre Euphrasio, Analista de Pesquisa
Este relatório analisa as seguintes questões:
- Aumentando a transparência sobre os ingredientes usados
- Popularizando sucos 100%
- Desenvolvendo sucos para consumidores mais velhos
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