US Sugars and Alternative Sweeteners Market Report 2022
€ 4,400 (Excl.Tax)
When purchasing 2 reports
When purchasing 3 reports
When purchasing 4+ reports
€ 4,400 (Excl.Tax)
This report provides comprehensive and current information and analysis of the sugars and alternative sweeteners market including sugars and alternative sweeteners market size, anticipated market forecast, relevant market segmentation, and industry trends for the sugars and alternative sweeteners market in the US.
As consumers retreat from cooking, baking and drinking at home, a subsequent drop in sales of sugar and alternative sweeteners occurred in 2021. Consumers continue to adapt to shifting circumstances, with inflation the current hurdle. Inflation is estimated to keep sales above pre-pandemic levels at the close of 2022. Consumers, however, may alter their shopping habits to mitigate rising prices. While some products in the market are pantry staples, others may need to prove their place in tightened budgets through versatile applications and uncompromised taste.
The slight growth forecasted for the market in the next five years can be attributed to price increases rather than increased consumption. Honey, however, continues to climb and is expected to post growth regardless of inflation, as its naturalness, accessibility and versatility resonates for consumers.
An ongoing challenge to the market is concern around sugar consumption. Opinions and attitudes regarding sugars and sweeteners are varied, molded by messaging from sources ranging from media to medical professionals. Consumers need guidance to help sift through the messaging and determine which products are the best choices to meet their needs and applications, with an underlying messaging of consumption in moderation. Brands can use their voice to ease uncertainties, especially for less familiar household sweeteners that have positives to highlight.
Read on to discover more about the sugars and alternative sweeteners consumer market, read our US Trending Flavors and Ingredients in Desserts and Confections Market Report 2022, or take a look at our other Food research reports.
Brands include: American Sugar Refining, Heartland Food Products, Cumberland Packing Corporation, Conagra Brands, PepsiCo, Cargill Inc, B&G Foods, Nature Nate’s Honey Company, Louis Dreyfus Company, Associated British Foods, Domino, C&H, Florida Crystals, Mrs. Butterworth’s, Log Cabin, Country Kutchen, Pearl Milling Company, Aunt Jemima, Maple Grove, Grandma’s, Spring Tree, Cary’s, Karo, Splenda, Truvia, Sweet’N Low, Stevia in the Raw, Agave in the Raw, Local Hive, Rice’s Lucky Clover Honey, John Paton, Golden Blossom, Silver Blossom, Pure ‘N Simple, Busy Bee, Sue Bee, Aunt Sue’s, Gunter, Kelley, Fischer’s, Burleson’s, Jamie’s Hive to Table, Target’s Good and Gather, Whole Foods, HEB Select, Runamok, Kraft Heinz, Mike’s Extra Hot Honey, Bushwick Kitchen, Just Date, PurDate, Sprouts Farmer’s Market, The Single Origin Food Co, Rx Sugar, Meluka, Clif Family.
This report, written by Kelsey Olsen, a leading analyst in the Food and Drink sector, delivers in-depth commentary and analysis on sugars market research to highlight current trends and add expert context to the numbers.
In a market that has faced volatility, consumers are searching for a sense of certainty when choosing sugar and sweetener products that best fit their needs. As consumers continue to navigate messaging surrounding sugar consumption, brands face the challenge of proving the positives. However, there is opportunity to help consumers feel informed and in control when making their sugar and sweeteners choices.
Kelsey Olsen
Food and Drink Analyst
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.