Sugar and Gum Confectionery - Brazil - November 2016
US $3,995.01 (Excl.Tax)Excl. Tax Buy Now
“Candies and gums are frequently consumed in the country but volume consumptions are decreasing. One of the challenges is finding ways to reduce the sugar and artificial ingredients used, common to the products in the category, and create healthier varieties.
Natural ingredients are sought by Brazilians, and this could be a key marketing strategy to win over older consumers in particular, in conjunction with health benefits and breath-freshening functions.”
Andre Euphrasio, Research Analyst
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