Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close

Description

Description

“Reducing sugar content as both a cost-saving measure and to align with consumer interest for healthier sweets may be the best route to keeping sugar confectionery at a manageable price for both manufacturers and users.”

– Chris Wisson, Senior Food Analyst

Some questions answered in the report include:

  • Is there demand for healthier sweets?
  • Is an ageing population a threat to the market?
  • How can sweet brands leverage the trend for sharing?
  • How can gum continue its recent recovery after years of decline?

What's included

What's included

Table of contents

Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Forecast
                • Figure 1: Forecast of UK retail sales of sugar confectionery, by value, 2006-16
                • Figure 2: Forecast of UK retail sales of gum, by value, 2006-16
              • Market factors
                • Rising sugar prices squeezing manufacturer margins
                  • Consumers to remain cautious over discretionary purchases
                    • Declining user numbers a threat to market growth
                      • An ageing population may be problematic for certain segments
                        • Companies, brands and innovation
                          • Figure 3: Brands’ retail value shares in sugar confectionery and gum, 2010
                        • Mars and Cadbury under threat despite holding a third of the market
                          • Healthier sweets grow in importance in product launches
                            • Figure 4: New products in the UK sugar confectionery and gum market by most common claims, 2008-11*
                            • Figure 5: New product launches: own-label vs brands, 2008-11*
                          • Mars and Cadbury drive advertising spend back into growth in 2010
                            • The consumer
                              • Mints are the most widely eaten type of sweet
                                • Figure 6: Usage of sugar confectionery and gum, by type, August 2011
                              • Many consumers still like to treat themselves with sweets
                                • Figure 7: Usage of sugar confectionery, by occasion, August 2011
                              • Sharing and newness important for sweet eaters
                                • Figure 8: Attitudes towards sugar confectionery, August 2011
                              • Gum users look for functionality
                                • Figure 9: Attitudes towards gum, August 2011
                              • What we think
                              • Issues in the Market

                                  • Is there demand for healthier sweets?
                                    • Is an ageing population a threat to the market?
                                      • How can sweet brands leverage the trend for sharing?
                                        • How can gum continue its recent recovery after years of decline?
                                        • Future Opportunities

                                            • Mood to Order
                                              • Free From
                                              • Internal Market Environment

                                                • Key points
                                                  • Rising price of sugar putting pressure on the market
                                                    • UK obesity levels on the rise
                                                        • Figure 10: Body mass index in the UK, 2007-11
                                                      • Rising numbers of Brits are snacking
                                                        • Figure 11: Trends in statements towards snacking, 2007-11
                                                      • Consumers conflicted over health factors
                                                        • Figure 12: Trends in statements towards healthy eating, 2007-11
                                                    • Broader Market Environment

                                                      • Key points
                                                        • Consumers likely to remain cautious and limit discretionary purchases
                                                          • Figure 13: Consumer Confidence Index, monthly, January 2007-October 2011
                                                        • Children’s pocket money on the rise
                                                          • Population changes in the UK to benefit different segments of the market
                                                            • Figure 14: Projected trends in the UK population, by age group, 2011-16
                                                          • Decline in D socio-economic group likely to impact on market
                                                            • Figure 15: Projected trends in the UK population, by socio-economic group, 2011-16
                                                        • Competitive Context

                                                          • Key points
                                                            • Sugar confectionery market grows despite falling user numbers
                                                              • Figure 16: Percentage use of selected categories competing with sugar confectionery, 2007-11
                                                            • Chocolate confectionery dominates the snacking occasion
                                                            • Strengths and Weaknesses

                                                              • Strengths
                                                                • Weaknesses
                                                                • Who’s Innovating?

                                                                  • Key points
                                                                    • Soft sweets the strongest segment for NPD
                                                                      • Figure 17: Product launches within the UK sugar confectionery and gum market, by segment, 2008-11*
                                                                    • Own-label innovation booms
                                                                      • Figure 18: New product launches in the UK sugar confectionery and gum market: own-label vs brands, 2008-11*
                                                                      • Figure 19: NPD in the UK sugar confectionery and gum market, by company, top ten, 2010
                                                                      • Figure 20: NPD in the UK sugar confectionery and gum market, by top ten companies, 2008-11*
                                                                    • Healthier sweets grow share in NPD
                                                                      • Figure 21: New products in the UK sugar confectionery and gum market by most common claims, 2008-11*
                                                                    • Key themes
                                                                      • Flavour mix packs grow in popularity
                                                                        • Sweet success for sour flavours
                                                                          • Nostalgia continues to be popular with consumers
                                                                            • Significant growth in sharing bags
                                                                              • Notable growth in healthier and more natural sweets
                                                                                • NPD arrests the decline in the mints segment
                                                                                • Market Size and Forecast

                                                                                  • Key points
                                                                                    • Sugar confectionery and gum sales return to growth in 2011
                                                                                      • Figure 22: UK retail value sales of sugar confectionery and gum, 2006-11
                                                                                      • Figure 23: UK retail value sales of sugar confectionery and gum, 2006-11
                                                                                    • Steady growth in value terms obscures underlying problems
                                                                                      • Figure 24: UK retail value sales of sugar confectionery, 2006-11
                                                                                    • Gum climbs out of its sticky decline
                                                                                      • Figure 25: UK retail value sales of gum, 2006-11
                                                                                    • Forecast
                                                                                      • Sugar confectionery
                                                                                        • Figure 26: Forecast of UK retail sales of sugar confectionery, by value, 2006-16
                                                                                        • Figure 27: Forecast of UK retail sales of sugar confectionery, by value, 2006-16
                                                                                      • Gum
                                                                                        • Figure 28: Forecast of UK retail sales of gum, by value, 2006-16
                                                                                        • Figure 29: Forecast of UK retail sales of gum, by value, 2006-16
                                                                                      • Forecast methodology
                                                                                      • Segment Performance

                                                                                        • Key points
                                                                                          • Soft confectionery: the sweet of choice
                                                                                            • Figure 30: UK retail value sales of sugar confectionery and gum, by type, 2009-11
                                                                                          • Soft Fruit sweets strengthen leading position in the market
                                                                                            • Figure 31: UK retail value sales of sugar confectionery by type, 2009-11
                                                                                          • Gum sales back on the rise
                                                                                            • Figure 32: UK retail value sales of gum by type, 2009-11
                                                                                        • Market Share

                                                                                          • Key points
                                                                                            • Market leaders under pressure as they lose market share
                                                                                              • Figure 33: Market share of sales of sugar confectionery and gum, by company, 2008-11
                                                                                            • Mars and Cadbury address their problems by overhauling brands
                                                                                              • Soft fruits and mints show strong growth
                                                                                              • Companies and Products

                                                                                                • Mars
                                                                                                  • Kraft Foods
                                                                                                    • Haribo
                                                                                                      • Nestlé
                                                                                                        • Swizzels Matlow
                                                                                                          • Perfetti Van Melle
                                                                                                            • Leaf UK
                                                                                                            • Brand Communication and Promotion

                                                                                                              • Key points
                                                                                                                • Market advertising spend back into growth in 2010
                                                                                                                  • Figure 34: Topline advertising spend for sugar confectionery and gum, 2007-11
                                                                                                                • Mars and Cadbury Trebor Bassett lead adspend in the market
                                                                                                                  • Figure 35: Advertising spend for sugar confectionery and gum, by main companies, 2007-11*
                                                                                                                  • Figure 36: Advertising spend for sugar confectionery and gum, by top ten brands, 2008-11
                                                                                                                • Nestlé, Haribo and Ferrero driving growth through strong adspend
                                                                                                                  • TV growing again as the preferred medium for advertising
                                                                                                                    • Figure 37: Advertising expenditure in the UK sugar confectionery and gum market, by media type, 2007-11
                                                                                                                • Channels to Market

                                                                                                                  • Key points
                                                                                                                    • Independents hold a high, but falling market share
                                                                                                                      • Figure 38: UK retail sales of sugar confectionery and gum, by outlet type, 2008-10
                                                                                                                  • Consumer – Trends in Usage by Type

                                                                                                                    • Key points
                                                                                                                      • Nine in ten adults eat sugar confectionery
                                                                                                                          • Figure 39: Usage of sugar confectionery and gum, by type, August 2011
                                                                                                                        • Half of sweet and gum consumers eat three to six types
                                                                                                                          • Figure 40: Repertoire of usage of sugar confectionery and gum, by type, August 2011
                                                                                                                        • Half of adults eat confectionery at least once a week
                                                                                                                            • Figure 41: Frequency of consumption of sugar confectionery, August 2011
                                                                                                                            • Figure 42: Frequency of consumption of gum, August 2011
                                                                                                                          • Both confectionery and mints see usage fall
                                                                                                                              • Figure 43: Percentage point change in usage of sugar confectionery and gum, 2007**-11
                                                                                                                            • Women have more of a sweet tooth than men
                                                                                                                              • Over-65s remain the core users of mints
                                                                                                                                • Gum segment driven by younger users
                                                                                                                                • Consumer – Trends in Usage by Occasion

                                                                                                                                  • Key points
                                                                                                                                    • Sweets and gum most often eaten as a small treat to lift a mood
                                                                                                                                      • Figure 44: Usage of sugar confectionery, by occasion, August 2011
                                                                                                                                    • Single and dual-occasion users dominate the market
                                                                                                                                      • Figure 45: Repertoire of usage of sugar confectionery, by occasion, August 2011
                                                                                                                                  • Consumer – Attitudes towards Sugar Confectionery and Gum

                                                                                                                                    • Key points
                                                                                                                                      • Sharing and newness resonate most with sweets users
                                                                                                                                        • Figure 46: Attitudes towards sugar confectionery, August 2011
                                                                                                                                      • Healthier sweets strike a chord with many consumers
                                                                                                                                        • Chewing gum used by over nine in ten eaters for fresh breath
                                                                                                                                          • Figure 47: Attitudes towards gum, August 2011
                                                                                                                                        • Healthy chewing gum important to six in ten consumers
                                                                                                                                        • Consumer – Target Groups

                                                                                                                                          • Key points
                                                                                                                                            • Five target groups
                                                                                                                                              • Figure 48: Target groups, August 2011
                                                                                                                                            • Sweet lovers (20%)
                                                                                                                                              • Health-conscious (19%)
                                                                                                                                                • Comfort eaters (16%)
                                                                                                                                                  • Groupers (25%)
                                                                                                                                                    • Indulgents (20%)
                                                                                                                                                    • Appendix – Internal Market Environment

                                                                                                                                                        • Figure 49: Agreement with selected lifestyle statements, 2007-11
                                                                                                                                                        • Figure 50: Agreement with selected lifestyle statements, by demographics, 2011
                                                                                                                                                        • Figure 51: Agreement with selected lifestyle statements, by demographics, 2011 (continued)
                                                                                                                                                        • Figure 52: Body Mass Index, 2007-11
                                                                                                                                                    • Appendix – Competitive Context

                                                                                                                                                        • Figure 53: Trends in consumption of confectionery and snacks, 2007-11
                                                                                                                                                    • Appendix – Market Size and Forecast

                                                                                                                                                        • Figure 54: Forecast of UK retail sales of sugar confectionery, by value, best and worst-case forecast, 2011-16
                                                                                                                                                        • Figure 55: Forecast of UK retail sales of gum, by value, best and worst-case forecast, 2011-16
                                                                                                                                                    • Appendix – Consumer – Trends in Usage

                                                                                                                                                        • Figure 56: Usage of sugar confectionery and gum, by type, August 2011
                                                                                                                                                        • Figure 57: Usage of sugar confectionery and gum by type, by demographics, August 2011
                                                                                                                                                        • Figure 58: Usage of sugar confectionery and gum by type, by demographics, August 2011 (continued)
                                                                                                                                                        • Figure 59: Repertoire of usage of sugar confectionery and gum, by type, August 2011
                                                                                                                                                        • Figure 60: Repertoire of usage of sugar confectionery and gum by type, by demographics, August 2011
                                                                                                                                                        • Figure 61: Usage of sugar confectionery and gum, by occasion, August 2011
                                                                                                                                                        • Figure 62: Usage of sugar confectionery and gum, by occasion, by demographics, August 2011
                                                                                                                                                        • Figure 63: Usage of sugar confectionery and gum by occasion, by demographics, August 2011 (continued)
                                                                                                                                                        • Figure 64: Usage of sugar confectionery and gum, by occasion, by type, August 2011
                                                                                                                                                        • Figure 65: Usage of sugar confectionery and gum by occasion, by type, August 2011 (continued)
                                                                                                                                                        • Figure 66: Repertoire of usage of sugar confectionery and gum by occasion, August 2011
                                                                                                                                                        • Figure 67: Repertoire of usage of sugar confectionery and gum, by occasion, by demographics, August 2011
                                                                                                                                                      • Mints
                                                                                                                                                        • Figure 68: Frequency of eating mints, 2007-11
                                                                                                                                                        • Figure 69: Frequency of eating mints, by demographics, 2011
                                                                                                                                                      • Other sugar confectionery
                                                                                                                                                        • Figure 70: Frequency of eating other sugar confectionery (incl. sweets for children), 2007-11
                                                                                                                                                        • Figure 71: Frequency of eating other sugar confectionery (incl. sweets for children), by demographics, 2011
                                                                                                                                                      • Gum
                                                                                                                                                        • Figure 72: Frequency of eating chewing gum, 2007-11
                                                                                                                                                        • Figure 73: Frequency of eating chewing gum, by demographics, 2011
                                                                                                                                                        • Figure 74: How respondents would describe their financial situation, by demographics, July 2011
                                                                                                                                                    • Appendix – Consumer – Attitudes towards Sugar Confectionery and Gum

                                                                                                                                                      • Sugar confectionery and mints
                                                                                                                                                        • Figure 75: Attitudes towards sugar confectionery, August 2011
                                                                                                                                                        • Figure 76: Attitudes towards sugar confectionery, by demographics, August 2011
                                                                                                                                                        • Figure 77: Attitudes towards sugar confectionery, by demographics, August 2011 (continued)
                                                                                                                                                        • Figure 78: Attitudes towards sugar confectionery, by demographics, August 2011 (continued)
                                                                                                                                                        • Figure 79: Attitudes towards sugar confectionery, by demographics, August 2011 (continued)
                                                                                                                                                        • Figure 80: Attitudes towards sugar confectionery, by demographics, August 2011 (continued)
                                                                                                                                                      • Gum
                                                                                                                                                        • Figure 81: Attitudes towards gum, August 2011
                                                                                                                                                        • Figure 82: Attitudes towards gum, by demographics, August 2011
                                                                                                                                                        • Figure 83: Attitudes towards gum, by demographics, August 2011 (continued)
                                                                                                                                                        • Figure 84: Attitudes towards gum, by demographics, August 2011 (continued)
                                                                                                                                                        • Figure 85: Attitudes towards gum, by demographics, August 2011 (continued)
                                                                                                                                                        • Figure 86: Attitudes towards gum, by demographics, August 2011 (continued)
                                                                                                                                                    • Appendix – Consumer – Target Groups

                                                                                                                                                        • Figure 87: Target groups, by demographics, August 2011
                                                                                                                                                        • Figure 88: Usage of sugar confectionery and gum by type, by target groups, August 2011
                                                                                                                                                        • Figure 89: Frequency of consumption of sugar confectionery, by target groups, August 2011
                                                                                                                                                        • Figure 90: Usage of sugar confectionery and gum by occasion, by target groups, August 2011
                                                                                                                                                        • Figure 91: Attitudes towards sugar confectionery, by target groups, August 2011
                                                                                                                                                        • Figure 92: Frequency of purchase of gum, by target groups, August 2011
                                                                                                                                                        • Figure 93: Health and healthy lifestyles, by target groups, August 2011
                                                                                                                                                        • Figure 94: Eating habits, by target groups, August 2011

                                                                                                                                                    About the report

                                                                                                                                                    This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                                                                    • The Consumer

                                                                                                                                                      What They Want. Why They Want It.

                                                                                                                                                    • The Competitors

                                                                                                                                                      Who’s Winning. How To Stay Ahead.

                                                                                                                                                    • The Market

                                                                                                                                                      Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                                                                    • The Innovations

                                                                                                                                                      New Ideas. New Products. New Potential.

                                                                                                                                                    • The Opportunities

                                                                                                                                                      Where The White Space Is. How To Make It Yours.

                                                                                                                                                    • The Trends

                                                                                                                                                      What’s Shaping Demand – Today And Tomorrow.

                                                                                                                                                    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                                                                                                                    Trusted by companies. Big and small.

                                                                                                                                                    • bell
                                                                                                                                                    • boots
                                                                                                                                                    • google
                                                                                                                                                    • samsung
                                                                                                                                                    • allianz
                                                                                                                                                    • kelloggs
                                                                                                                                                    • walgreens
                                                                                                                                                    • redbull
                                                                                                                                                    • unilever
                                                                                                                                                    • Harvard
                                                                                                                                                    • pinterest
                                                                                                                                                    • new-york-time