Sugar and Sweeteners - US - December 2010
With the recession, more people have been cooking, baking, eating and drinking at home, which has helped the sugar and sweeteners category maintain positive sales growth. However, health issues are an underlying force for the category and these concerns have had a decided impact on each of the four segments. This report highlights the following topics:
- What the improving economy means to the category and what can be expected in coming years, including what efforts will be most necessary for manufacturers to succeed
- The success of stevia and how this can be parlayed into further, more widespread success
- The impact of older consumers on the category and how to best appeal to their changing dietary needs
- How consumers use the wide range of products in the category and the importance of versatility
- The importance of solid relationships with other consumer packaged good manufacturers, as well as foodservice operators and retailers
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