Sugar Confectionery - China - December 2014
US $4,459.99 (Excl.Tax)Excl. Tax Buy Now
“The sugar confectionery market faces slowing growth and high fragmentation, leaving brands vulnerable to weak market share and poor consumer loyalty. Leading companies are selling more higher-end products to alleviate this, but have done little to target the needs of specific consumer groups based on gender or age group lines.
Sugar confectionery products aimed at specific demographic groups could focus on functional benefits and natural ingredients, suited to the needs of each group, such as helping with nutrition or avoiding ailments.
The high degree of market fragmentation means margins are being squeezed and brand penetration remains low. Online retailing offers the potential to reach more consumers across the country and create closer communication and engagement with consumers, and from that more responsiveness to their needs.
Fragmentation also means companies must raise economies of scale, and online retail also provides a means by which to reduce costs while reaching more potential customers.”
– Matthew Crabbe, Director of Research, APAC
This report discusses the following key topics:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.