Sugar Confectionery - China - December 2016
US $4,459.99 (Excl.Tax)Excl. Tax Buy Now
“To win over the more health-conscious consumers, brands need to invest more efforts in communicating ingredients, sweeteners and nutrition, and make gum products more relevant for urbanites that concern about dental health. Besides, targeting females by strengthening credible benefit and the rookie young parents (who are chasing novelty themselves) by offering playfulness incorporated in products will help brands stand out.”
– Cheryl Ni, Research Analyst: Food & Drink
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