Sugar Confectionery - China - May 2012
"Mintel’s research has found that consumers’ interest in sugar confectionery remains strong, and growth opportunities still abound in China’s sugar confectionery market. The challenge facing manufacturers and suppliers is to understand consumers’ inner needs for sugar confectionery and gum, particularly in the aspect of emotional fulfilment, in order to bring down any barriers to consumption that may exist in the impulse buying market.”
– Xing Huang, Senior Research Manager
In this report we answer the key questions:
- How to grow the sugar confectionery business in this highly seasonal market?
- What does functional confectionery really mean to consumers?
- What motivates consumers to buy and consume sugar confectionery?
- How can sugar confectionery compete more effectively against chocolate and savoury snacks?
China’s sugar confectionery market is ranked second in the world behind that of the US. However, the country’s per capita spending on sugar confectionery still remains low by global standards.
Back when China was still a central-planning economy, Chinese peoples’ standard of living was so low that they did not have many options open to them in terms of snacking, but sugar confectionery was one of the few luxuries that Chinese people could afford. Today, Chinese consumers are facing a plethora of choice in terms of accessible snacking options, including nuts and seeds, dried meat or fish and dried fruits and vegetables to name but a few, and within each snack food category, the range of varieties, flavours, types and brands continues to grow on a daily basis.
Chinese consumers today regard sugar confectionery more or less as a commodity. The market is also very seasonal, with the bulk of purchases being made as a ritual exercise during festive seasons eg Chinese New Year, Children’s Day and for wedding ceremonies. Outside of festive seasons, sugar confectionery sales typically remain flat, especially in the event of a hot summer (between the months of June and September).
Mintel’s research has found that consumers’ interest in sugar confectionery remains strong, and growth opportunities still abound in China’s sugar confectionery market. The challenge facing manufacturers and suppliers is to understand consumers’ inner needs for sugar confectionery and gum, particularly in the aspect of emotional fulfilment, in order to bring down any barriers to consumption that may exist in the impulse buying market.
Take a look inside a sample report
Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.Download now
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Why buy from us?
Buy now and you'll have instant access to the information you need to make the right decisions.