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Suncare and Pollution Protection Products - China - October 2018

“Higher usage frequency is driving the sunscreen market to grow after the category is widely penetrated, thanks to its association with anti-aging that has encouraged a third of respondents to use it all year round to fight against aging skin. The prevention mindset can also be enhanced in the delivery of anti-pollution products as the majority of surveyed urbanites have recognised the necessity of using anti-pollution products for urban citizens but are lacking knowledge in judging whether it is effective.”

– Jessica Jin, Associate Director of Research

This report will look at the following areas:

  • Role of sunscreen in daily skincare routine
  • Future market competition will be around safety
  • Potentials of anti-pollution claim

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Table of contents

  1. Overview

    • What you need to know
      • Covered in this Report
        • Excluded
          • Subgroup definitions (by Monthly Personal Income)
          • Executive Summary

              • The market
                • Figure 1: Best- and worst-case forecast of total value sales of suncare market, China, 2013-23
              • Companies and brands
                • Figure 2: Market share of leading sunscreen companies, China, 2016 and 2017
              • The consumer
                • Make-up with SPF and sunscreen lotion are neck and neck in usage
                  • Figure 3: Product usage in the last year, June 2018
                • Straightforward criterion of selecting sunscreens
                  • Figure 4: Purchase factors of the most recent sunscreen, June 2018
                • Young girls highly value advice from beauty blogebrities
                  • Figure 5: Influencer of buying sunscreen products, June 2018
                • Opportunities for physical sunscreens thanks to its safety image
                  • Figure 6: Perception of sun protection methods, June 2018
                • Sunscreens are the best product platform to introduce anti-pollution claims
                  • Figure 7: Willingness of paying extra for anti-pollution products, June 2018
                • Credibility of anti-pollution products needs to be further convinced for the category to grow
                  • Figure 8: Attitudes towards sunscreen and anti-pollution products, June 2018
                • What we think
                • Issues and Insights

                  • Role of sunscreen in daily skincare routine
                    • The facts
                      • The implications
                        • Figure 9: iPhone screenshots of Lancaster Sun Timer app
                        • Figure 10: La Roche-Posay’s My UV Patch, 2016
                        • Figure 11: La Roche-Posay’s UV Sense, 2018
                        • Figure 12: L’Oréal sunscreen suitable for after make-up, China
                      • Future market competition will be around safety
                        • The facts
                          • The implications
                            • Figure 13: Valeu Shock + Farm sunscreen, Brazil, 2017
                          • Potentials of anti-pollution claim
                            • The facts
                              • The implications
                                • Figure 14: Pour Moi skincare line, US, 2017
                                • Figure 15: Pour Moi skincare line, US, 2017
                            • The Market – What You Need to Know

                              • High growth rate estimated in 2018
                                • Extreme weather and air pollution drive strong demands
                                • Market Size and Forecast

                                  • A healthy growth despite seasonality
                                    • Figure 16: Annual growth rate, by selected BPC categories, 2017
                                    • Figure 17: Spend per capita, by selected countries, 2017
                                    • Figure 18: Best- and worst-case forecast of total value sales of suncare market, China, 2013-23
                                • Market Factors

                                  • 2016 regulation allows labelling SPF 50 as a maximum
                                      • Figure 19: Examples of sunscreens with actual SPF, China, 2018
                                    • Strong concern of aging promotes the usage of sunscreen
                                      • Figure 20: A 69 year-old man with unilateral dermatoheliosis
                                    • China experienced an unbearable summer
                                      • Figure 21: National highest temperature during 12-13 August, China, 2018
                                    • Benefiting from robust holiday market
                                      • Reminder from smart devices stimulates reapplication
                                      • Key Players – What You Need to Know

                                        • More companies are trying to share the rising market
                                          • Encourage frequent usage by cultivation
                                            • Increasing innovations infused with anti-aging claim
                                            • Market Share

                                              • Fragmented market led by international companies
                                                • Figure 22: Market share of leading sunscreen companies, China, 2016 and 2017
                                              • Rise of cosmeceutical brands in sunscreen market
                                                • Figure 23: ISDIN and WINONA sunscreen, China
                                              • Niche brands thrive on social media
                                                • Figure 24: Naris sunscreen spray, China, 2018
                                                • Figure 25: VT sunscreen spray, China, 2018
                                            • Competitive Strategies

                                              • Emphasise that light damage exists everywhere
                                                • Figure 26: Encourage in-house usage, China
                                                • Figure 27: Encourage usage in cloudy days, China
                                              • Wider range for more occasions
                                                • Figure 28: Maxam sunscreen series by scene, China
                                              • Claim of blue light
                                                • Figure 29: Communication of blue light influence, China
                                              • Dual function of sunscreen: anti-light and anti-pollution
                                                • Figure 30: Communication of L'Oréal sunscreen, China, 2018
                                            • Who’s Innovating?

                                              • Clear sunscreen trends seen in China market
                                                • Figure 31: Top selected claims in new launches of sunscreen, China, 2016 and 2017
                                              • Seeking anti-aging claim
                                                • Figure 32: Sunscreen with anti-aging claim, China, 2018
                                              • For sensitive skin
                                                • Figure 33: Sunscreen for sensitive skin, Germany and Japan, 2018
                                              • The rise of sunscreen spray
                                                • Figure 34: Sunscreen spray, Hong Kong, 2018
                                              • Innovative formats of sunscreens
                                                • Figure 35: Sunscreen with innovative formats, US and South Korea, 2018
                                              • Suncare for tattooed skin
                                                • Figure 36: Suncare products for tattooed skin, Italy and UK, 2017 and 2018
                                              • Special skin areas, special treatment
                                                • Figure 37: Sunscreen for special skin condition, UK, 2018
                                              • Fun for sports
                                                • Figure 38: Bare Republic SPF 50 NEON sunscreen sticks, US, 2018
                                                • Figure 39: OUTRUN color sunstick, South Korea, 2017
                                              • All-around protection
                                                • Figure 40: All-around protection products, US, 2018
                                              • Specialising in urban life
                                                • Figure 41: Biotherm Skin Oxygen series, China, 2017
                                                • Figure 42: NIVEA Urban Skin Defence and Detox, 2018
                                                • Figure 43: Clinique Dramatically Different Hydrating Jelly, China, 2018
                                            • The Consumer – What You Need to Know

                                              • Spray format is better accepted than stick
                                                • Young females check indicators of sun protection first
                                                  • Travel KOLs are niche but matter in buying sunscreens
                                                    • Brand is not a key consideration factor
                                                      • Which product matches most with anti-pollution claim?
                                                        • Promoting anti-pollution claims needs more effort
                                                        • Product Usage

                                                          • Overview usage of sunscreen and anti-pollution products
                                                            • Figure 44: Product usage in the last year, June 2018
                                                            • Figure 45: Sunscreen sticks with dual functions, South Korea, 2018
                                                          • The perception of make-up with SPF
                                                            • Figure 46: Product usage in the last year – select items, “I wore it all year round” and “I only wore it when going out/work”, by age, June 2018
                                                            • Figure 47: Kiehl’s new launches of sunscreen with colour cosmetics functions, South Korea, 2018
                                                          • 40-49s rely on lotion/cream to provide long-lasting UV protection over gel
                                                            • Figure 48: Product usage in the last year – select items, “I only wore it when I was exposed to sunlight for a long time”, by age, June 2018
                                                        • Purchase Factors of Sunscreens

                                                          • SPF/PA indicators matter most…
                                                            • Figure 49: Purchase factors of the most recent sunscreen, June 2018
                                                          • …particularly for young women
                                                            • Figure 50: Purchase factors of the most recent sunscreen, by age, June 2018
                                                            • Figure 51: Sunscreens with cooling sensation, South Korea and China, 2018
                                                          • Early 20s look for SPF index more than PA index
                                                            • Figure 52: Importance of SPF and PA indices, by age, June 2018
                                                        • Influencer of Buying Sunscreens

                                                          • Doctor/dermatologist also plays a role in impacting sunscreen choices
                                                            • Figure 53: Influencer of buying sunscreen products, June 2018
                                                          • The influence of beauty blogebrities and travel celebrities
                                                            • Figure 54: Influencer of buying sunscreen products (June 2018) vs facial skincare (April 2017)
                                                          • Women aged 20-24 pay more attention to beauty blogebrities and daigous
                                                            • Figure 55: Influencer of buying sunscreen products, by age, June 2018
                                                        • Usage Habits

                                                          • Young women are more in favour of professional sunscreen brands
                                                            • Figure 56: Brand preference of sunscreen products, by age and monthly personal income, June 2018
                                                          • High earners are more likely to change products
                                                            • Figure 57: Habit of changing sunscreen products, by age and monthly personal income, June 2018
                                                            • Figure 58: Habit of using sunscreen products, by age and monthly personal income, June 2018
                                                          • Speeding purchase cycle for 30-39s
                                                            • Figure 59: Habit of reapplying sunscreen products, by age and monthly personal income, June 2018
                                                            • Figure 60: Sunscreenr UV camera
                                                            • Figure 61: Habit of using up sunscreen products, by age and monthly personal income, June 2018
                                                          • Physical sunscreens are strongly preferred to chemical sunscreens
                                                            • Figure 62: Perception of sun protection methods, June 2018
                                                            • Figure 63: 100% physical sunscreen claim of DHC sunscreen, China
                                                          • High earners and 30-39s are potential targets of anti-pollution products
                                                            • Figure 64: Importance of anti-pollution claim when selecting personal care products, by age and monthly personal income, June 2018
                                                            • Figure 65: Impact of pollution on skin and on the environment, by age and monthly personal income, June 2018
                                                        • Paying Extra for Anti-Pollution Products

                                                          • Anti-pollution claim most associated with sunscreens
                                                            • Figure 66: Willingness of paying extra for anti-pollution products, June 2018
                                                            • Figure 67: Vichy UV Protect sunscreen, China, 2018
                                                          • Higher acceptance of niche categories from high earners
                                                            • Figure 68: Willingness of paying extra for anti-pollution products, by monthly personal income, June 2018
                                                        • Attitudes towards Sunscreen and Anti-Pollution Products

                                                          • Sophisticated in treating sunscreens?
                                                            • Figure 69: Attitudes towards sunscreen, June 2018
                                                          • Acknowledge the importance of anti-pollution but lack information
                                                            • Figure 70: Attitudes towards anti-pollution products, June 2018
                                                        • Meet the Mintropolitans

                                                          • Sensation and brand differentiate Mintropolitans’ choice most
                                                            • Figure 71: Purchase factors of the most recent sunscreen, by consumer classification, June 2018
                                                          • Doctors’ advice has similar persuasion to Mintropolitans as people around them
                                                            • Figure 72: Influencer of buying sunscreen products, by consumer classification, June 2018
                                                          • Mintropolitans accept the anti-pollution concept but remain sceptical
                                                            • Figure 73: Attitudes towards anti-pollution products, by consumer classification, June 2018
                                                        • Appendix – Market Size and Forecast

                                                            • Figure 74: Total value sales of suncare market, China, 2013-23
                                                        • Appendix – Methodology and Abbreviations

                                                          • Methodology
                                                            • Fan chart forecast
                                                              • Abbreviations

                                                              Suncare and Pollution Protection Products - China - October 2018

                                                              £3,486.28 (Excl.Tax)