Suncare - China - November 2012
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“The suncare segment has been a star performer in the skincare market for the past few years with sales growth consistently outstripping the beauty and personal market as a whole. As they get richer and are increasingly exposed to Western technology and ideas, Chinese people are paying more attention to their health and appearance, and they are using their newfound financial clout to pursue and fulfil their needs in these areas. This demand is driving growth in personal care products, in particular skincare.
Despite the fact that white skin has been highly prized in China since its early history, a market for suncare has only recently developed as economic conditions have improved, with suncare products only appearing in the 1990s. Traditionally Chinese people used parasols and long sleeves to defend against UV damage.
Today use of suncare for both outdoor and everyday wear has swelled. Outdoor suncare has been driven by a surge in both the frequency of and time spent on travel and trips. Daily-use suncare has been driven by mass media campaigns which have increased consumer awareness on the importance of protecting themselves against the dangers of UV by including suncare into their daily skincare regimes.
Our research indicates that the fast-paced growth in this young, immature market will continue over the next five years. While most market segments are led by a small number of brands, an opportunity exists for these brands to adjust and optimise their products and new brands to enter the market.”
– Sabrina Tao, Senior Research Analyst
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