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Suncare - Europe - December 2010

It might have been expected that the European suncare market would be an early casualty of the economic downturn as consumers economised on holidays and thus on their suncare purchases.

That hasn’t turned out to be the case, however. While some age groups have remained relatively laissez faire about sun protection, improved awareness of the risks of sun exposure have helped the suncare market retain a healthy glow. In 2010, the ‘Big 5’ (France, Germany, Italy, Spain and the UK) registered total suncare sales of €1.48 billion, up 4.2% on the previous year.

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Table of contents

  1. Issues in the Market

      • Key themes
        • Definition
          • Abbreviations
          • Market in Brief

            • French market the most valuable
              • Sun protection segment outperforms aftersun and self-tan
                • More women than men use aftersun and self-tanner
                  • Europe is a hotbed for innovation
                    • What do consumers look for in new suncare innovations?
                      • Protecting children from the sun
                        • Recession has had negative impact on penetration among heavy users
                        • European Market Size and Forecast

                          • Key points
                            • Value of the suncare market
                              • Figure 1: Retail value sales of suncare, by country, 2005-13
                            • Per capita consumption
                              • Figure 2: Spend on suncare per capita, by country, 2005-12
                          • Market Segmentation

                            • Key points
                              • France buys into sun protection
                                • Figure 3: Retail value sales of suncare, by sector, France, 2009
                              • Aftersun is strongest in Germany
                                • Figure 4: Retail value sales of suncare, by sector, Germany, 2009
                              • Italy shuns self-tanner
                                • Figure 5: Retail value sales of suncare, by sector, Italy, 2009
                              • Protection is important factor in Spain
                                • Figure 6: Retail value sales of suncare, by sector, Spain, 2009
                              • Self-tanners strongest in the UK
                                • Figure 7: Retail value sales of suncare, by sector, UK, 2009
                            • Companies and Product Innovation

                              • Key points
                                • Figure 8: New product launches in suncare,% by region, 2009
                                • Figure 9: New product launches in suncare, % by European country, 2009
                              • France
                                • Figure 10: Top players in the suncare market, France 2010
                                • Figure 11: Top five claims in new product development, suncare, France, 2008-10
                              • Most innovative products
                                • Anti-age and anti-wrinkle
                                  • Organic and Natural
                                    • Sensitive skin
                                      • Men
                                        • Anti-jelly fish
                                          • Germany
                                            • Figure 12: Top players in suncare market in Germany, 2010
                                            • Figure 13: Top five claims in new product development, suncare, Germany, 2009-10
                                          • Most innovative products
                                            • Just for men
                                              • Anti-allergy
                                                • Anti-wrinkle
                                                  • Natural ingredients
                                                    • For children
                                                      • Italy
                                                        • Figure 14: Top players in suncare market in Italy, 2010
                                                      • Most innovative products
                                                        • Multi-directional use
                                                          • Immediate results
                                                            • Protective colour
                                                              • Natural wonders
                                                                • Children’s care
                                                                  • Spain
                                                                    • Figure 15: Top players in suncare market in Spain, 2010
                                                                    • Figure 16: Top five claims in new product development, suncare, Spain, 2009-10
                                                                  • Most innovative products
                                                                    • Aloe vera extract
                                                                      • Targeting the men
                                                                        • Water resistant
                                                                          • Pocket sized products for kids
                                                                            • UK
                                                                              • Figure 17: Top players in suncare market in UK, 2010
                                                                              • Figure 18: Top five claims on new product development, suncare, UK, 2009-10
                                                                            • Most innovative products
                                                                              • Anti-ageing
                                                                                • For teens
                                                                                  • Small products for small bodies
                                                                                    • Insect repellent
                                                                                    • The Consumer – Use of Suncare Products

                                                                                      • Key points
                                                                                        • France
                                                                                          • Figure 19: Trends in women’s use of suntan and sun protection products (including self-tanning), France, 2006-10
                                                                                          • Figure 20: Trends in men’s use of sun protection and self-tanning products, France, 2006-10
                                                                                        • Germany
                                                                                          • Figure 21: Trends in women’s use of suntan and sun protection products (including self-tanning), Germany, 2006-10
                                                                                          • Figure 22: Trends in men’s use of suntan and sun protection products (including self-tanning), Germany, 2006-10
                                                                                        • Spain
                                                                                          • Figure 23: Trends in women’s use of suntan and sun protection products (including self-tanning), Spain, 2006-10
                                                                                          • Figure 24: Trends in men’s use of suntan and sun protection products (including self-tanning), Spain, 2006-10
                                                                                        • GB
                                                                                          • Figure 25: Trends in women’s use of suntan and sun protection products (including self-tanning), GB, 2006-10
                                                                                          • Figure 26: Trends in men’s use of suntan and sun protection products (including self-tanning), GB, 2006-10
                                                                                      • Consumer - Types of Suncare Products Used

                                                                                        • Key points
                                                                                          • France
                                                                                            • Figure 27: Trends in types of sun protection and self-tanning products used by women, France, 2008-10
                                                                                            • Figure 28: Trends in types of sun protection and self-tanning products used by men, France, 2008-10
                                                                                          • Germany
                                                                                            • Figure 29: Trends in types of sun protection and self-tanning products used by women, Germany, 2008-10
                                                                                            • Figure 30: Trends in types of sun protection and self-tanning products used by men, Germany, 2008-10
                                                                                            • Figure 31: Trends in types of sun protection and self-tanning products used by women, Spain, 2008-10
                                                                                            • Figure 32: Trends in types of sun protection and self-tanning products used by men, Spain, 2008-10
                                                                                          • GB
                                                                                            • Figure 33: Trends in types of sun protection and self-tanning products used by women, GB, 2008-10
                                                                                            • Figure 34: Trends in types of sun protection and self-tanning products used by men, GB, 2008-10
                                                                                        • Consumer – Sun Protection Factors Used

                                                                                          • Key points
                                                                                            • France
                                                                                              • Figure 35: Trends in sun protection factor used most often, France, 2009-10
                                                                                            • Germany
                                                                                              • Figure 36: Trends in sun protection factor used most often, Germany, 2009-10
                                                                                            • Spain
                                                                                              • Figure 37: Trends in sun protection factor used most often, Spain, 2009-10
                                                                                              • Figure 38: Trends in sun protection factor used most often, GB, 2009-10
                                                                                          • Consumer – Attitudes Towards Appearance and Cosmetics

                                                                                            • Key points
                                                                                              • France
                                                                                                • Figure 39: Trends in agreement with selected lifestyle statements, France, 2006-10
                                                                                              • Germany
                                                                                                • Figure 40: Trends in agreement with selected lifestyle statements, Germany, 2006-10
                                                                                              • Spain
                                                                                                • Figure 41: Trends in agreement with selected lifestyle statements, Spain, 2006-10
                                                                                              • GB
                                                                                                • Figure 42: Trends in agreement with selected lifestyle statements, GB, 2006-10
                                                                                            • Appendix – European Market Size

                                                                                                • Figure 43: Retail value sales of suncare, by country, 2005-13

                                                                                            Suncare - Europe - December 2010

                                                                                            £1,877.00 (Excl.Tax)