Suncare - Europe - November 2011
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With the UK market an exception, European sun care sales were somewhat sluggish in 2010, although increased consumer awareness regarding the damaging effects of sun exposure is a major positive market driver. The launch of value-added products combining cosmetic and protective benefits has also been a supportive factor. France remains by far the most valuable, with sales expected to reach some €401million in 2011.
New product development increasingly incorporates more skincare benefits, with many recent launches incorporating anti-ageing, antioxidant and nourishing ingredients, thus positioning sun care skus as beauty products. The general naturals trend is apparent also within sun care, with increasing focus on the development of products with botanical and herbal components and non-chemical filters.
According to TGI Europa, product penetration peaks in Germany, with 64% and 55% of women and men, respectively, using sun care. Take-up is lowest in France, with GB and Spain occupying the middle ground. The core consumer group is formed of women, 35-44s, the working population, the highest income group and larger 4+ households with children.
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