Suncare Preparations - UK - November 2010
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While the UK’s love affair with a tanned appearance continues, with nearly half of consumers believing that a light tan makes them look better and healthier, educational campaigns warning of the risks of sun exposure are having an effect.
So, while consumers have cut back on expenditure in many areas, including overseas holidays, suncare sales have risen an estimated 4% in 2010, hitting a total of £284 million. However, not all suncare categories benefited equally. Consumers are unwilling to compromise on safety and continue to invest in sun protection, which grew 6%. Sales of aftersun, which is perceived as a more discretionary purchase, have fallen 3%. Self-tan products, which are being squeezed by gradual tanning body lotions (not included within the scope of this report) managed to hold steady.
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