Suncare - UK - December 2011
“Poor summer weather has contributed to the 2% decline in total suncare value sales between 2009 and 2011. According to Cancer Research UK, people still need UV protection when the sky is cloudy as clouds are not a good shield against UV radiation. If consumers can be convinced that sun protection is still necessary when the weather is overcast, volume use of suncare would increase considerably. “
– Ricky Lakhani, Personal Care Analyst
Some questions answered in this report include:
- What impact has the recent poor summer weather and a fall in overseas holidays had on the market for suncare products?
- How can men be persuaded to increase their suncare product use?
- Is the recession leading consumers to eschew brands in favour of own-label?
- What are the barriers to greater use of self-tanning products?
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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