Suncare - UK - November 2014
“The suncare category is largely dependent on the weather, and with a wet summer in 2014, the category is predicted to decline in value by 8%. This offers opportunities for brands to advertise in the winter or position products outside the summer season. Innovations in multi-functional products, as well as products with appearance benefits such as anti-ageing, also present opportunities for the category.”
– Roshida Khanom, Senior Personal Care Analyst
This report looks at the following areas:
- A category that is weather dependent
- Consumers show interest in multi-functional products
- Appearance benefits offer opportunities
What you get
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