Sunglasses - UK - November 2012
“Heightened awareness of the importance of wearing high-factor sunscreen to protect the skin has seen usage in the UK climb. However, the same high-profile media attention has not been devoted to eye safety in the sun. There is an opportunity for sunglasses brands to lead media campaigns to raise public understanding of UV radiation and its damaging effects on long-term vision. Targeting this message at under-25s – who prioritise cosmetic considerations above health concerns – could encourage young consumers to trade up to superior-quality versions.”
– Emma Clifford, Fashion and Clothing Analyst
Some questions answered in this report include:
- Is the polarisation seen within the fashion arena also apparent within the sunglasses market?
- What do shoppers look for when choosing sunglasses?
- What does 2012 hold for the sunglasses market?
- How can retailers increase awareness of the importance of UV eye protection?
- How is technology impacting the sunglasses market?
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