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Sunscreen Products - China - August 2019

“The market is experiencing fast growth and consumers are becoming savvier and their needs are evolving from high-index SPF/PA to strong protection results delivered by advanced technology and ingredients. Future opportunity lies in meeting consumers’ trade-up demand for safer products boasting natural ingredients and ease of removal, offering comprehensive powerful protection in addition to occasion-suitable SPF/PA values, and developing segmented product lines to fit usage for any occasion, anywhere, and anytime.”

- Anne Yin, Associate Research Analyst

This report will look at the following areas:

  • Build holistic solutions to protect and repair for savvier consumers
  • Accelerate usage frequency via segmented occasions and functions
  • Body sunscreens also worth paying attention to

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Table of contents

  1. Overview

    • What you need to know
      • Covered in this report
        • Excluded
          • Subgroup definitions (by Monthly Personal Income)
          • Executive Summary

              • The market
                • Figure 1: Best- and worst-case forecast of total value sales of suncare market, China, 2014-24
              • Companies and brands
                • Figure 2: Leading manufacturers’ share in value sales of suncare market, China, 2017-18
              • The consumer
                • Body sunscreens’ adoption catching up to facial sunscreens
                  • Figure 3: Usage of products with SPF, by gender, May 2019
                • Easy to remove, natural sunscreens with skincare benefits expected for face and body
                  • Figure 4: Features of ideal sunscreen, May 2019
                • Over one fifth of surveyed female users prefer ANESSA
                  • Figure 5: Brand of facial sunscreen used most often, by gender, May 2019
                • Sunlight intensity, season, and occasions together affect sunscreen application
                  • Figure 6: Criteria of using facial sunscreen, May 2019
                • Over half of surveyed users concerned about poor protection results
                  • Figure 7: Pain points of using facial sunscreen, by gender, May 2019
                • More reapplication adopted by users than last year
                  • Figure 8: Habit of reapplying sunscreen, by gender, May 2019
                • What we think
                • Issues and Insights

                  • Build holistic solutions to protect and repair for savvier consumers
                    • The facts
                      • The implications
                        • Build a comprehensive shield against external aging factors
                          • Figure 9: Illustration of light in different wavelengths penetrating skin at different levels, 2013
                          • Figure 10: Nokdu eco 36.9 Water Rich Sun Cream UV-IR Block, China, 2019
                        • Develop a holistic solution to repairing and whitening, from outside and inside
                          • Figure 11: Example of brands offering products that holistically tackle skin damage from sunlight and offers whitening, China, 2018
                        • Accelerate usage frequency via segmented occasions and functions
                          • The facts
                            • The implications
                              • Cooling effect to comfort users on hot days
                                • Figure 12: A summary of the highest local temperatures across China, July 29, 2019
                                • Figure 13: Examples of sunscreens offering cooling sensations and feelings, Japan, 2019
                              • Additional benefits for outdoor occasions
                                • Figure 14: Examples of sunscreens with insect repellent feature, Japan and Hong Kong, 2018
                              • Makeup from professional suncare brands
                                  • Figure 15: Examples of potential expansions into makeup by sunscreen products, US and Japan, 2019
                                • Scents could be another way to differentiate
                                  • Body sunscreens also worth paying attention to
                                    • The facts
                                      • The implications
                                        • Synchronise body sunscreens’ features with facial ones but keep them separate
                                          • Possibilities in different body parts
                                            • Figure 16: Examples of sunscreen products specifically for scalp and hand protection, France and Switzerland, 2019
                                        • The Market – What You Need to Know

                                          • Another year of fast growth
                                            • High-index products and imported niche brands diversify market
                                            • Market Size and Forecast

                                              • Continuous growth takes the market beyond RMB11 billion
                                                  • Figure 17: Best- and worst-case forecast of total value sales of suncare market, China, 2014-24
                                              • Market Drivers

                                                • New products with higher SPF offered in the market
                                                  • Imported brands enter via online platforms
                                                    • Figure 18: Example of niche brands entering the China market in 2018
                                                  • Consumers pay significant attention to beauty and anti-aging
                                                  • Key Players – What You Need to Know

                                                    • Fragmented market with severe competition
                                                      • Differentiating using futuristic technology
                                                        • Innovations in safety, caring, easy to use and on the go
                                                        • Market Share

                                                          • Key players are competing for the overwhelming leading position
                                                            • Figure 19: Leading manufacturers’ share in value sales of suncare market, china, 2017-18
                                                          • Rich brand portfolio helps L'Oréal stand out
                                                            • Figure 20: Lancôme new launches, China, 2018
                                                            • Figure 21: ANESSA product expansion, China, 2018
                                                          • Kao benefits from introducing Naris into the China market
                                                            • Figure 22: Naris and Allie sunscreens from Kao, China, 2018
                                                          • Niche brands expand distribution to agitate the market
                                                            • Figure 23: ISDIN sunscreen, China
                                                            • Figure 24: Example of imported brands as disrupters
                                                        • Competitive Strategies

                                                          • Advanced technology to deliver long-lasting effects
                                                            • Figure 25: Bioré friction-resist technology, China, 2019
                                                            • Figure 26: Example of sunscreens with light-stable formula, China, 2018-19
                                                          • Prevent photoaging with full spectrum protection
                                                            • Figure 27: Example of full spectrum protective sunscreen with market education, China, 2019
                                                          • Introducing the concept of biological filters on top of chemical and physical filters
                                                            • Figure 28: Example of sunscreens offering repairing feature, China, 2019
                                                            • Figure 29: Examples of sunscreens with biological filters, China, 2019
                                                          • Performance proven by extreme conditions
                                                            • Figure 30: Examples of brands authenticated by athlete teams, 2018
                                                            • Figure 31: CHANDO 72-hour Challenge in the Himalayas, China 2018
                                                          • Easy UV alerts to educate and increase usage frequency
                                                            • Figure 32: Examples of UV alerts on package, China, 2019
                                                          • Skin expert adds more harmful external factors to the bucket
                                                            • Figure 33: La Roche-Posay My Skin Track UV, 2018
                                                        • Who’s Innovating?

                                                          • Moisturising/hydrating claim has seen the biggest boost in new launches
                                                            • Figure 34: Top 10 claims in new launches of sunscreens, China, 2017 and 2018
                                                            • Figure 35: Percentage changes of selected claims in new launches of sunscreens, China, 2017-18
                                                          • Beauty ingredients added to sunscreens
                                                            • Figure 36: Examples of sunscreens containing skincare ingredients, Japan and South Korea, 2019
                                                          • Innovations in sunscreen ingredients to ease safety concerns
                                                            • Figure 37: Examples of sunscreens being coral friendly and using natural UV filtering ingredients, China, UK, and Germany, 2018 and 2019
                                                          • Specific care for around the eye area
                                                            • Figure 38: Examples of sunscreens for around the eye area, China, 2019
                                                          • Antioxidants are the latest thing since photoaging
                                                            • Figure 39: Examples of products with antioxidant claims, China, US, and UK, 2018-19
                                                          • Provide cooling sensations for sun-heated skin
                                                            • Figure 40: Examples of sunscreens that cool sun-heated skin, South Korea, 2019
                                                          • Different applicators to make them easier to use
                                                            • Figure 41: Examples of sunscreens with easy to use applicators, South Korea and Japan, 2018 and 2019
                                                          • Convenient formats spark imagination
                                                            • Figure 42: Filmor UV block film, Japan, 2019
                                                            • Figure 43: Example of sunscreen wipe, Hong Kong, 2019
                                                          • 2-in-1 format combines body and facial sunscreens
                                                            • Figure 44: Baldr 2-in-1 natural premium sun stick, for face and body, South Korea, 2019
                                                        • The Consumer – What You Need to Know

                                                          • Wide adoption of sunscreens for facial and body area
                                                            • Similar features expected for facial and body sunscreens
                                                              • Japanese brands seized the largest share of consumers
                                                                • Sunlight intensity is the top criteria when deciding whether to use sunscreens
                                                                  • Protection capability is the top concern among consumers
                                                                    • Females are generally savvy about SPF and reapplication
                                                                    • Usage of Products with SPF

                                                                      • Body is as important as face when under the sun
                                                                        • Figure 45: Usage of products with SPF, by gender, May 2019
                                                                      • Spray is the second most popular format, appealing to young women in particular
                                                                        • Figure 46: Usage of sunscreen cream/lotion and spray for different areas, by gender and age, May 2019
                                                                      • Stick/balm and powder formats heading towards niche
                                                                        • Figure 47: Example of powder sunscreen with different shades, US, 2018
                                                                        • Figure 48: Examples of sunscreen sticks/balms providing additional benefits, South Korea and US, 2018
                                                                    • Features of Ideal Sunscreen

                                                                      • Time to talk about removal
                                                                        • Figure 49: Features of ideal sunscreen, May 2019
                                                                        • Figure 50: Example of ANESSA claiming both water-resistant and easy to remove, China, 2019
                                                                        • Figure 51: Examples of facial and body cleansing products with sunscreen removal feature, Germany and China, 2018
                                                                      • Natural ingredients resonate well
                                                                          • Figure 52: Example of sunscreen containing natural ingredients, Japan, 2018
                                                                        • Body sunscreens converging towards facial sunscreens
                                                                          • Anti-oxidation could refresh anti-aging image of sunscreens
                                                                            • Figure 53: Features of ideal facial sunscreen, by age, female, May 2019
                                                                            • Figure 54: Examples of sunscreens with anti-aging, anti-oxidation, and anti-glycation claims together, UK and Japan, 2019
                                                                          • Suitability for sensitive skin more attractive for younger consumers
                                                                            • The communication focus varies for women at different ages
                                                                              • Figure 55: TURF Analysis of features of ideal facial sunscreen, age 20-29, female, May 2019
                                                                              • Figure 56: TURF Analysis of features of ideal facial sunscreen, age 30-49, female, May 2019
                                                                          • Brand Used Most Often

                                                                            • Women use ANESSA while men use L'Oréal most often
                                                                              • Figure 57: Brand of facial sunscreen used most often, by gender, May 2019
                                                                            • Young females and higher earners adopt Japanese brands more
                                                                              • Figure 58: Brand origins of Facial sunscreen used most often, by selected demographics, May 2019
                                                                            • Domestic brands adopted by nearly one fifth of respondents
                                                                            • Criteria of Using Facial Sunscreen

                                                                              • Sunlight intensity outranks season as the most selected criteria
                                                                                • Figure 59: Criteria of using facial sunscreen, May 2019
                                                                              • Opportunity lies in segmented occasions
                                                                                • Figure 60: Criteria of using facial sunscreen, by monthly personal income, female, May 2019
                                                                                • Figure 61: Examples of water- and sand-resistant sunscreen products, Japan and Hong Kong, 2018-19
                                                                              • Applying sunscreen has become a daily routine for 20s in particular
                                                                                • Figure 62: Criteria of using facial sunscreen, by age, female, May 2019
                                                                            • Pain Points of Using Facial Sunscreen

                                                                              • Protection results highlighted for product development
                                                                                • Figure 63: Pain points of using facial sunscreen, by gender, May 2019
                                                                              • Males experience much fewer problems but are bothered by scent
                                                                                • Figure 64: Examples of sunscreen sprays with different scents, Japan and China, 2019
                                                                              • Causing skin problems and poor compatibility troubling young females
                                                                                • Figure 65: Pain points of using facial sunscreen, by age, female, May 2019
                                                                                • Figure 66: Examples of sunscreens with oil controlling feature, China, 2018-19
                                                                                • Figure 67: Examples of sunscreens claiming to quickly form a film, China, 2018-19
                                                                            • Attitudes and Habits towards Sunscreen Products

                                                                              • Area and occasion dedicated products appreciated by over half
                                                                                • Figure 68: Attitudes towards sunscreen for different areas and occasions, by gender, May 2019
                                                                              • Professional suncare brands are preferred to cosmetic brands
                                                                                • Figure 69: Preference and loyalty towards sunscreen brand and products, by gender, May 2019
                                                                                • Figure 70: Understanding of skincare/makeup with SPF, by gender, May 2019
                                                                              • Awareness of reapplying sunscreens further enhanced
                                                                                • Figure 71: Habit of reapplying sunscreen, by gender, May 2019
                                                                                • Figure 72: Habit of reapplying sunscreen, female, 2018 vs 2019
                                                                                • Figure 73: Example of sunscreen spray in security-friendly package, China, 2019
                                                                              • Gaps between age groups narrow in 2019
                                                                                • Figure 74: Habit of reapplying sunscreen, ‘I often reapply sunscreens after going out’, by age, female, 2018 vs 2019
                                                                            • Meet the Mintropolitans

                                                                              • More severe impact from skincare and makeup with SPF among Mintropolitans
                                                                                • Figure 75: Usage of products with SPF, by consumer classification, female, May 2019
                                                                                • Figure 76: Understanding of skincare/makeup with SPF, by consumer classification, female, May 2019
                                                                              • Mintropolitans demand safe sunscreens to build a healthy glow
                                                                                • Figure 77: Attitudes towards sunscreen for different areas, by consumer classification, female, May 2019
                                                                                • Figure 78: Features for ideal sunscreens, face and body, by consumer classification, May 2019
                                                                            • Appendix – Market Size and Forecast

                                                                                • Figure 79: Total value sales of suncare market, China, 2014-24
                                                                            • Appendix – Methodology and Abbreviations

                                                                              • Methodology
                                                                                • Fan chart forecast
                                                                                  • Abbreviations

                                                                                  Sunscreen Products - China - August 2019

                                                                                  £3,486.28 (Excl.Tax)