Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close

Description

Description

“Suncare occupies a strategic position between beauty and healthcare. At one level it competes with skincare, facial and body; on another level it has a therapeutic orientation in the prevention of sun burn and skin cancer. The challenge is to harness key consumer behaviours to make staying safe in the sun a pleasure rather than a chore.”

– Alexandra Richmond, Head of Beauty and Personal Care

Some questions answered in this report include:

  • When it comes to sun protection do good intentions translate into action?
  • Does segmentation by age group and gender incentivise purchasing?
  • Is suncare NPD hitting the mark?

What's included

What's included

Table of contents

Table of contents

  1. Introduction

      • Definition
        • Methodology
          • Consumer research
            • Abbreviations
            • Executive Summary

                • The market
                  • Figure 1: Best- and worst-case scenario for retail value sales of suntan products, 2007-17
                • Market factors
                  • Figure 2: Trends in the socio-demographic structure of the UK population, 2012-17
                • Companies, brands and innovation
                  • Figure 3: UK estimated value sales of suncare products, by brand, year ending 8 Sep 2012
                • The consumer
                  • Figure 4: Usage and intention towards using self-tanning products, October 2012
                  • Figure 5: Attitudes towards sun protection products, October 2012
                  • Figure 6: Attitudes towards self-tanning products amongst users, October 2012
                  • Figure 7: Attitudes towards self-tanning products amongst non-users, October 2012
                • What we think
                • Issues in the Market

                    • When it comes to sun protection do good intentions translate into action?
                      • Does segmentation by age group and gender incentivise purchasing?
                        • Is suncare NPD hitting the mark?
                        • Trend Application

                            • Trend: Access All Areas
                              • Trend: The Real Thing
                                • 2015 Trend: Old Gold
                                • Market Drivers

                                  • Key points
                                    • Less sun, more self-tan
                                      • Figure 8: Mean annual temperatures and sunshine hours, 2007-12
                                    • 25-34-year-olds – an opportunity for growth
                                      • Figure 9: Trends in the age structure of the UK population, 2012-17
                                    • Reaching out to parents
                                      • Connecting with 55-64-year-olds
                                        • Opportunities for engaging men
                                          • Trends in socio-economic structure
                                            • Figure 10: Trends in the socio-demographic structure of the UK population, 2012-17
                                          • Changed perspective in looking younger
                                            • Figure 11: Agreement with selected lifestyle statements, 2008-12
                                          • Holidays
                                            • Figure 12: Agreement with the travel/holidays lifestyle statements, 2008-12
                                          • ‘Staycations’ gather momentum
                                            • All-inclusive holidays with organised activities grow in popularity
                                              • Overseas travel market loses market share
                                                • Figure 13: Number of domestic and overseas holidays, 2006-16
                                              • Domestic tourism – holiday timings shifting
                                              • Strengths and Weaknesses

                                                • Strengths
                                                  • Weaknesses
                                                  • Who’s Innovating?

                                                    • Key points
                                                      • Launch activity by sector
                                                        • Figure 14: New launch activity in the suncare market, by sector, January 2008-October 2012
                                                      • Sun protection – key focus
                                                        • Rapid evolution in self-tanning NPD
                                                          • Aftersun NPD fades
                                                            • Branded products still dominate NPD
                                                              • Figure 15: New launch activity in suncare market, branded vs. own-label, January 2008-October 2012
                                                            • Top innovators
                                                              • Figure 16: NPD in suncare, % share by leading manufacturers, January 2011-October 2012
                                                            • Alliance Boots leads the pack
                                                              • Own-labels to the fore
                                                                • Sun protection
                                                                  • Leading innovators (company)
                                                                    • Figure 17: New product launches in sun protection, by top ten companies, January 2011-October 2012
                                                                  • 22% of launches generated by health and beauty retailers Boots and Superdrug
                                                                    • Leading innovators (brand)
                                                                      • Figure 18: New product launches in sun protection, by top ten brands, January 2011-October 2012
                                                                    • Sun protection generates largest number of brand extensions
                                                                      • Leading launch claims
                                                                        • Figure 19: New product launches in sun protection, by top ten claim, January 2011-October 2012
                                                                      • UV protection – number one claim
                                                                        • Suncare as anti-ageing skincare
                                                                          • Focus on sensitive skin
                                                                            • Vitamins and minerals
                                                                              • Aftersun
                                                                                • Leading innovators (company)
                                                                                  • Figure 20: New product launches in after-sun, by top ten companies, January 2011-October 2012
                                                                                • Lower level of NPD
                                                                                  • Leading innovators (brand)
                                                                                    • Figure 21: New product launches in aftersun, by top ten brands, January 2011-October 2012
                                                                                  • Consolidation in the aftersun market
                                                                                    • Moisturising – number one claim
                                                                                      • Figure 22: New product launches in aftersun, by top ten claims, January 2011-October 2012
                                                                                    • Echoes from the skincare market
                                                                                      • Time and speed
                                                                                        • Self-tan
                                                                                          • Leading innovators (company)
                                                                                            • Figure 23: New product launches in self-tan, by top ten companies, January 2011-October 2012
                                                                                          • Leading innovators (brand)
                                                                                            • Figure 24: New product launches in self-tan, by top ten brands, January 2011-October 2012
                                                                                          • Leading launch claims
                                                                                            • Figure 25: New product launches in self-tan, by top ten claims, January 2011-October 2012
                                                                                          • Competition from beauty and personal care products with added benefits
                                                                                            • Figure 26: NPD in UV protection, % share by category, UK, January 2011-October 2012
                                                                                          • Key sectors with added benefits – colour cosmetics and skincare
                                                                                            • NPD in UV protection in beauty and personal care categories
                                                                                              • Figure 27: NPD in UV protection, by sub-category, UK, January 2011-October 2012
                                                                                            • UV protection in facial skincare
                                                                                              • Other key launches by sector
                                                                                                • Sun protection
                                                                                                  • Only organic
                                                                                                    • Lightweight formulae gather pace
                                                                                                      • Focus on texture
                                                                                                        • Anti-ageing gets specific
                                                                                                          • Products for men
                                                                                                            • Segmentation within children’s sub sector
                                                                                                              • Multi-purpose products for blending
                                                                                                                • Parts of the body (and tattoos…)
                                                                                                                  • Nuts about Brazil
                                                                                                                    • Going darker – the influence of reality TV
                                                                                                                      • Sponsorship and charity links
                                                                                                                        • Different sizes and shapes
                                                                                                                          • Protection from the sun (and other things ….)
                                                                                                                            • Aftersun
                                                                                                                              • Travel size
                                                                                                                                • Restore and protect not shimmer and shine
                                                                                                                                  • Also good for…hot flushes
                                                                                                                                    • Focus on sensitive skin
                                                                                                                                      • Self-tan
                                                                                                                                        • Long may it last
                                                                                                                                          • Odour – sweeter smelling
                                                                                                                                            • Reality TV stars launch self-tan lines
                                                                                                                                              • Self-tan gets darker
                                                                                                                                                • Men only
                                                                                                                                                  • Lightly does it
                                                                                                                                                    • Sensitive skin – a focus for self-tan
                                                                                                                                                      • Gel formats evolving
                                                                                                                                                        • Ease of use evolves
                                                                                                                                                          • For specific parts of the body
                                                                                                                                                            • Multipurpose products
                                                                                                                                                              • What next?
                                                                                                                                                                • There could be a future for suncare products that are…
                                                                                                                                                                • Market Size and Forecast

                                                                                                                                                                  • Key points
                                                                                                                                                                    • Value sales of suncare products
                                                                                                                                                                      • Figure 28: Value sales of Suncare Products, 2007-17
                                                                                                                                                                    • Light usage restricts market
                                                                                                                                                                      • The future
                                                                                                                                                                        • Figure 29: Best- and worst-case scenario for retail value sales of suntan products, 2007-17
                                                                                                                                                                      • Forecast methodology
                                                                                                                                                                      • Segment Performance

                                                                                                                                                                        • Key points
                                                                                                                                                                          • Sun protection picks up momentum in 2012
                                                                                                                                                                            • Figure 30: UK estimated retail value sales of Suncare Products, by sector, 2010-12
                                                                                                                                                                          • Self-tan – star performer
                                                                                                                                                                            • Aftersun loses its shine
                                                                                                                                                                            • Market Share

                                                                                                                                                                              • Key points
                                                                                                                                                                                • Concentrated market
                                                                                                                                                                                  • Figure 31: UK estimated value sales of suncare products, by company, year ending September 2011-September 2012
                                                                                                                                                                                • Ambre Solaire steals a lead
                                                                                                                                                                                  • Boots’ Soltan loses its shine
                                                                                                                                                                                    • Nivea Sun – sales and market share fall
                                                                                                                                                                                      • Piz Buin fares well
                                                                                                                                                                                        • Niche positioning underpin Riemann and Hawaiian Tropic
                                                                                                                                                                                          • Mixed fortunes for self-tan brands
                                                                                                                                                                                            • Other brands raise their profile
                                                                                                                                                                                              • Own-labels fare well
                                                                                                                                                                                              • Companies and Products

                                                                                                                                                                                                • L’Oréal
                                                                                                                                                                                                    • Figure 32: Selected products launched by L’Oréal in the suncare market in the UK, April 2012-September 2012
                                                                                                                                                                                                  • Marketing and advertising
                                                                                                                                                                                                    • Boots
                                                                                                                                                                                                        • Figure 33: Selected products launched by Boots in the suncare market in the UK, April 2012-September 2012
                                                                                                                                                                                                      • Beiersdorf
                                                                                                                                                                                                          • Figure 34: Selected products launched by Beiersdorf in the suncare market in the UK, April 2012-September 2012
                                                                                                                                                                                                        • Johnson & Johnson
                                                                                                                                                                                                            • Figure 35: Selected products launched by Johnson & Johnson in the suncare market in the UK, April 2012-September 2012
                                                                                                                                                                                                          • Avon
                                                                                                                                                                                                              • Figure 36: Selected products launched by Avon in the suncare market in the UK, April 2012-September 2012
                                                                                                                                                                                                            • Clarins
                                                                                                                                                                                                                • Figure 37: Selected products launched by Clarins in the suncare market in the UK, April 2012-September 2012
                                                                                                                                                                                                              • Coty
                                                                                                                                                                                                                  • Figure 38: Selected products launched by Coty in the suncare market in the UK, April 2012-September 2012
                                                                                                                                                                                                                • Fake Bake
                                                                                                                                                                                                                  • Riemann
                                                                                                                                                                                                                    • Hawaiian Tropic
                                                                                                                                                                                                                    • Brand Research

                                                                                                                                                                                                                      • Brand map
                                                                                                                                                                                                                          • Figure 39: Attitudes towards and usage of brands in the suncare sector, September 2012
                                                                                                                                                                                                                        • Correspondence analysis
                                                                                                                                                                                                                          • Brand attitudes
                                                                                                                                                                                                                            • Figure 40: Attitudes by suncare brand, September 2012
                                                                                                                                                                                                                          • Brand personality
                                                                                                                                                                                                                            • Figure 41: Suncare brand personality – macro image, September 2012
                                                                                                                                                                                                                            • Figure 42: Suncare brand personality – micro image, September 2012
                                                                                                                                                                                                                          • Brand experience
                                                                                                                                                                                                                            • Figure 43: Suncare brand usage, September 2012
                                                                                                                                                                                                                            • Figure 44: Satisfaction with various suncare brands, September 2012
                                                                                                                                                                                                                            • Figure 45: Consideration of suncare brands, September 2012
                                                                                                                                                                                                                            • Figure 46: Consumer perceptions of current suncare brand performance, September 2012
                                                                                                                                                                                                                            • Figure 47: Suncare brand recommendation – Net Promoter Score, September 2012
                                                                                                                                                                                                                          • Brand index
                                                                                                                                                                                                                            • Figure 48: Suncare brand index, September 2012
                                                                                                                                                                                                                            • Figure 49: Suncare brand index vs. recommendation, September 2012
                                                                                                                                                                                                                          • Target group analysis
                                                                                                                                                                                                                            • Figure 50: Target groups, September 2012
                                                                                                                                                                                                                            • Figure 51: Suncare brand usage, by target groups, September 2012
                                                                                                                                                                                                                          • Group One – Conformists
                                                                                                                                                                                                                            • Group Two – Simply the best
                                                                                                                                                                                                                              • Group Three – Shelf stalkers
                                                                                                                                                                                                                                • Group Four – Habitual shoppers
                                                                                                                                                                                                                                  • Group Five – Individualists
                                                                                                                                                                                                                                  • Brand Communication and Promotion

                                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                                      • Downward trend in advertising spend
                                                                                                                                                                                                                                        • Figure 52: Suncare products, topline adspend, January 2008-October 2012
                                                                                                                                                                                                                                      • Low adspend/sales ratio
                                                                                                                                                                                                                                        • Companies shift focus to multi-product advertising
                                                                                                                                                                                                                                          • Figure 53: Trends in advertising spend on suntan products, by category, January 2008-October 2012
                                                                                                                                                                                                                                        • Advertising by sun protection factor
                                                                                                                                                                                                                                          • Figure 54: Trends in advertising spend on suntan products, by sun protection factor, January 2008-October 2012
                                                                                                                                                                                                                                        • Leading innovators
                                                                                                                                                                                                                                          • Figure 55: Top five advertisers in the UK suntan products market, January-October 2012
                                                                                                                                                                                                                                        • Beiersdorf – biggest adspend budget in 2012
                                                                                                                                                                                                                                          • Other major multinationals reign in spending
                                                                                                                                                                                                                                            • TV advertising dominates
                                                                                                                                                                                                                                              • Figure 56: Trends in above the line media spend on suncare products, by media type, January 2008-October 2012
                                                                                                                                                                                                                                            • New ideas for outdoor promotion
                                                                                                                                                                                                                                              • Online initiatives
                                                                                                                                                                                                                                                • Exploiting opportunities offered by social media
                                                                                                                                                                                                                                                • Channels to Market

                                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                                    • Boots – top suncare retailer
                                                                                                                                                                                                                                                      • Figure 57: UK retail sales of suntan products, by outlet type, 2011 and 2012
                                                                                                                                                                                                                                                    • Superdrug and Lloyds Pharmacy
                                                                                                                                                                                                                                                      • Convenience, discounting and own-label innovation drive supermarket sales
                                                                                                                                                                                                                                                        • Economic squeeze boosts discounters’ profiles
                                                                                                                                                                                                                                                          • Department stores – counter trends at play
                                                                                                                                                                                                                                                            • Online and direct selling get smart
                                                                                                                                                                                                                                                            • Consumer Usage and Frequency

                                                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                                                • Trends in product usage
                                                                                                                                                                                                                                                                  • Figure 58: Types of suntan and sun protection products used most often, 2008-12
                                                                                                                                                                                                                                                                • Sun protection
                                                                                                                                                                                                                                                                  • Aftersun
                                                                                                                                                                                                                                                                    • Men using more aftersun
                                                                                                                                                                                                                                                                      • Marked gender differential in self-tan
                                                                                                                                                                                                                                                                        • Self-tan – men’s changing attitudes
                                                                                                                                                                                                                                                                          • Pre-sun products
                                                                                                                                                                                                                                                                            • Accessories and equipment
                                                                                                                                                                                                                                                                              • Trends in frequency of use
                                                                                                                                                                                                                                                                                • Figure 59: Usage of suntan and sun protection products (including self-tanning), 2008-12
                                                                                                                                                                                                                                                                              • Women and men – different usage levels
                                                                                                                                                                                                                                                                                • Figure 60: Volume Importance Index (VII) of suntan and sun protection product usage, by gender, 2012
                                                                                                                                                                                                                                                                              • Increase in non-usage
                                                                                                                                                                                                                                                                                • Trend to heavier usage
                                                                                                                                                                                                                                                                                  • Consumers move to higher SPFs
                                                                                                                                                                                                                                                                                    • Figure 61: Usage and intention towards using suncare products, October 2012
                                                                                                                                                                                                                                                                                  • Marketing aimed at increasing usage of high and medium SPFs
                                                                                                                                                                                                                                                                                    • Most likely purchasers of medium SPF sun protection
                                                                                                                                                                                                                                                                                      • Consumer reservations about high SPF sun protection
                                                                                                                                                                                                                                                                                        • Low SPF – low priority
                                                                                                                                                                                                                                                                                          • SPF skincare and cosmetics – potential for growth
                                                                                                                                                                                                                                                                                            • Aftersun – it is a female thing
                                                                                                                                                                                                                                                                                              • Women more careful than men
                                                                                                                                                                                                                                                                                                • Figure 62: Sun protection factors used most often, by gender, 2012
                                                                                                                                                                                                                                                                                              • Self-tan – high level of non-usage
                                                                                                                                                                                                                                                                                                • Figure 63: Usage and intention towards using self-tanning products, October 2012
                                                                                                                                                                                                                                                                                              • Gender differential
                                                                                                                                                                                                                                                                                              • Factors Influencing Purchase of Sun Protection

                                                                                                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                                                                                                  • Attitudes towards buying sun protection products
                                                                                                                                                                                                                                                                                                    • Figure 64: Attitudes towards buying sun protection products, October 2012
                                                                                                                                                                                                                                                                                                  • Own-label – triggers to purchase
                                                                                                                                                                                                                                                                                                    • Bargain hunters
                                                                                                                                                                                                                                                                                                      • Prestige skincare brands evolve
                                                                                                                                                                                                                                                                                                        • 3 in 10 look for a waterproof formula
                                                                                                                                                                                                                                                                                                          • Only 15% buy for different family members
                                                                                                                                                                                                                                                                                                          • Consumer Attitudes Towards Sun Protection

                                                                                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                                                                                              • Avoiding risk of burning and developing skin cancer – key focus
                                                                                                                                                                                                                                                                                                                • Figure 65: Attitudes towards sun protection products, October 2012
                                                                                                                                                                                                                                                                                                              • Use as instructed (or not…)
                                                                                                                                                                                                                                                                                                                • Anti-ageing and antioxidants
                                                                                                                                                                                                                                                                                                                  • Using sun protection as well as other products with SPF
                                                                                                                                                                                                                                                                                                                    • Sun protection is not just for holidays…or is it?
                                                                                                                                                                                                                                                                                                                      • Sun protection and Vitamin D
                                                                                                                                                                                                                                                                                                                        • Need for clarity on unfinished bottles…
                                                                                                                                                                                                                                                                                                                          • Wanting a tan
                                                                                                                                                                                                                                                                                                                          • Consumer Attitudes Towards Self-Tanning

                                                                                                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                                                                                                              • Main aim – to achieve a holiday glow
                                                                                                                                                                                                                                                                                                                                • Figure 66: Attitudes towards self-tanning products amongst users, October 2012
                                                                                                                                                                                                                                                                                                                              • Improvement in ease of use
                                                                                                                                                                                                                                                                                                                                • Staining is still an issue
                                                                                                                                                                                                                                                                                                                                  • Safety concerns
                                                                                                                                                                                                                                                                                                                                    • Attitudes amongst non-users of self-tanning products
                                                                                                                                                                                                                                                                                                                                      • Figure 67: Attitudes towards self-tanning products amongst non-users, October 2012
                                                                                                                                                                                                                                                                                                                                    • Cost – an impediment to purchase
                                                                                                                                                                                                                                                                                                                                    • Consumer Attitudes Towards After-Sun Products

                                                                                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                                                                                        • Interest in added benefits of aftersun products
                                                                                                                                                                                                                                                                                                                                          • Figure 68: Interest in added benefits of after-sun products, October 2012
                                                                                                                                                                                                                                                                                                                                        • Prioritising portability
                                                                                                                                                                                                                                                                                                                                          • More emphasis on repairing damage than preventing it
                                                                                                                                                                                                                                                                                                                                            • Need to cool down
                                                                                                                                                                                                                                                                                                                                              • Too much emphasis on natural ingredients?
                                                                                                                                                                                                                                                                                                                                                • Enhancing a tan – lower priority
                                                                                                                                                                                                                                                                                                                                                  • Vitamin D
                                                                                                                                                                                                                                                                                                                                                  • Consumer Typologies

                                                                                                                                                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                                                                                                                                                        • Figure 69: Consumer typologies, October 2012
                                                                                                                                                                                                                                                                                                                                                      • Uninvolved (30%)
                                                                                                                                                                                                                                                                                                                                                        • Fair-weathered (23%)
                                                                                                                                                                                                                                                                                                                                                          • Sunshine Monitors (18%)
                                                                                                                                                                                                                                                                                                                                                            • The Protectors (15%)
                                                                                                                                                                                                                                                                                                                                                              • Well Covered (14%)
                                                                                                                                                                                                                                                                                                                                                              • Appendix – Market Drivers

                                                                                                                                                                                                                                                                                                                                                                  • Figure 70: Agreement with the selected lifestyle statements, by demographics, 2012
                                                                                                                                                                                                                                                                                                                                                              • Appendix – Brand Research

                                                                                                                                                                                                                                                                                                                                                                  • Figure 71: Brand usage, September 2012
                                                                                                                                                                                                                                                                                                                                                                  • Figure 72: Brand commitment, September 2012
                                                                                                                                                                                                                                                                                                                                                                  • Figure 73: Brand momentum, September 2012
                                                                                                                                                                                                                                                                                                                                                                  • Figure 74: Brand diversity, September 2012
                                                                                                                                                                                                                                                                                                                                                                  • Figure 75: Brand satisfaction, September 2012
                                                                                                                                                                                                                                                                                                                                                                  • Figure 76: Brand recommendation, September 2012
                                                                                                                                                                                                                                                                                                                                                                  • Figure 77: Brand attitude, September 2012
                                                                                                                                                                                                                                                                                                                                                                  • Figure 78: Brand image – Macro personality, September 2012
                                                                                                                                                                                                                                                                                                                                                                  • Figure 79: Brand image – Micro image, September 2012
                                                                                                                                                                                                                                                                                                                                                                  • Figure 80: Profile of target groups, by demographics, September 2012
                                                                                                                                                                                                                                                                                                                                                                  • Figure 81: Psychographic segmentation by target groups, September 2012
                                                                                                                                                                                                                                                                                                                                                                  • Figure 82: Brand usage, by target groups, September 2012
                                                                                                                                                                                                                                                                                                                                                                • Brand index
                                                                                                                                                                                                                                                                                                                                                                  • Figure 83: Brand index, September 2012
                                                                                                                                                                                                                                                                                                                                                              • Appendix – Consumer Usage and Frequency

                                                                                                                                                                                                                                                                                                                                                                  • Figure 84: Usage of suntan and sun protection products (including self-tanning), by demographics, 2012
                                                                                                                                                                                                                                                                                                                                                                  • Figure 85: Usage of suntan and sun protection products (including self-tanning), by demographics, 2012
                                                                                                                                                                                                                                                                                                                                                                • Sun protection
                                                                                                                                                                                                                                                                                                                                                                  • Figure 86: Usage experience of sun protection, by demographics, October 2012
                                                                                                                                                                                                                                                                                                                                                                • Products with added SPF benefits
                                                                                                                                                                                                                                                                                                                                                                  • Figure 87: Usage experience of products with added SPF benefits, by demographics, October 2012
                                                                                                                                                                                                                                                                                                                                                                • Sun protection with high level SPF
                                                                                                                                                                                                                                                                                                                                                                  • Figure 88: Usage experience of sun protection with a high level SPF, by demographics, October 2012
                                                                                                                                                                                                                                                                                                                                                                • Sun protection with medium level SPF
                                                                                                                                                                                                                                                                                                                                                                  • Figure 89: Usage experience of sun protection with a medium level SPF, by demographics, October 2012
                                                                                                                                                                                                                                                                                                                                                                • Aftersun
                                                                                                                                                                                                                                                                                                                                                                  • Figure 90: Usage experience of aftersun products, by demographics, October 2012
                                                                                                                                                                                                                                                                                                                                                                • Facial moisturiser with SPF
                                                                                                                                                                                                                                                                                                                                                                  • Figure 91: Usage experience of facial moisturiser with SPF, by demographics, October 2012
                                                                                                                                                                                                                                                                                                                                                                • Sun protection with low level SPF
                                                                                                                                                                                                                                                                                                                                                                  • Figure 92: Usage experience of sun protection with a low level SPF, by demographics, October 2012
                                                                                                                                                                                                                                                                                                                                                                • Make-up with SPF
                                                                                                                                                                                                                                                                                                                                                                  • Figure 93: Usage experience of make-up with SPF, by demographics, October 2012
                                                                                                                                                                                                                                                                                                                                                                • Body moisturiser with SPF
                                                                                                                                                                                                                                                                                                                                                                  • Figure 94: Usage experience of body moisturiser with SPF, by demographics, October 2012
                                                                                                                                                                                                                                                                                                                                                                • Self-tan products
                                                                                                                                                                                                                                                                                                                                                                  • Figure 95: Usage experience of self-tan products by demographics, October 2012
                                                                                                                                                                                                                                                                                                                                                                • Pre-tan accelerator
                                                                                                                                                                                                                                                                                                                                                                  • Figure 96: Usage experience of pre-tan accelerator products by demographics, October 2012
                                                                                                                                                                                                                                                                                                                                                                • Gradual tanner products
                                                                                                                                                                                                                                                                                                                                                                  • Figure 97: Usage experience of gradual tanner products by demographics, October 2012
                                                                                                                                                                                                                                                                                                                                                                • Tanning oil or lotion without SPF
                                                                                                                                                                                                                                                                                                                                                                  • Figure 98: Usage experience of tanning oil or lotion without SPF products by demographics, October 2012
                                                                                                                                                                                                                                                                                                                                                                • Oral tanning supplements products
                                                                                                                                                                                                                                                                                                                                                                  • Figure 99: Usage experience of oral tanning supplements products by demographics, October 2012
                                                                                                                                                                                                                                                                                                                                                                • Sunbed or tanning salon products
                                                                                                                                                                                                                                                                                                                                                                  • Figure 100: Usage experience of sunbed or tanning salon products by demographics, October 2012
                                                                                                                                                                                                                                                                                                                                                                • Salon spray with tan products
                                                                                                                                                                                                                                                                                                                                                                  • Figure 101: Usage experience of salon spray with tan products by demographics, October 2012
                                                                                                                                                                                                                                                                                                                                                              • Appendix – Factors Influencing Purchase of Sun Protection

                                                                                                                                                                                                                                                                                                                                                                  • Figure 102: Most popular attitudes towards buying suncare products, by demographics, October 2012
                                                                                                                                                                                                                                                                                                                                                                  • Figure 103: Next most popular attitudes towards buying suncare products, by demographics, October 2012
                                                                                                                                                                                                                                                                                                                                                              • Appendix – Consumer Attitudes Towards Sun Protection

                                                                                                                                                                                                                                                                                                                                                                  • Figure 104: Most popular attitudes towards using suncare products, by demographics, October 2012
                                                                                                                                                                                                                                                                                                                                                                  • Figure 105: Next most popular attitudes towards using suncare products, by demographics, October 2012
                                                                                                                                                                                                                                                                                                                                                              • Appendix – Consumer Attitudes Towards Self-Tanning

                                                                                                                                                                                                                                                                                                                                                                  • Figure 106: Most popular attitudes towards self-tanning products amongst users, by demographics, October 2012
                                                                                                                                                                                                                                                                                                                                                                  • Figure 107: Next most popular attitudes towards self-tanning products amongst users, by demographics, October 2012
                                                                                                                                                                                                                                                                                                                                                                  • Figure 108: Most popular attitudes towards self-tanning products amongst non-users, by demographics, October 2012
                                                                                                                                                                                                                                                                                                                                                                  • Figure 109: Next most popular attitudes towards self-tanning products amongst non-users, by demographics, October 2012
                                                                                                                                                                                                                                                                                                                                                              • Appendix – Consumer Attitudes Towards Aftersun Products

                                                                                                                                                                                                                                                                                                                                                                  • Figure 110: Number of aftersun added benefits people are interested, most popular by added benefits of interest, October 2012
                                                                                                                                                                                                                                                                                                                                                                  • Figure 111: Number of aftersun added benefits people are interested, next most popular by added benefits of interest, October 2012
                                                                                                                                                                                                                                                                                                                                                                  • Figure 112: Number of aftersun added benefits people are interested, other by added benefits of interest, October 2012
                                                                                                                                                                                                                                                                                                                                                                • Easy to carry around
                                                                                                                                                                                                                                                                                                                                                                  • Figure 113: Interest in added benefits of aftersun products that are easy to carry around with you/take on holiday, by demographics, October 2012
                                                                                                                                                                                                                                                                                                                                                                • Help repair skin damaged by the sun
                                                                                                                                                                                                                                                                                                                                                                  • Figure 114: Interest in added benefits of aftersun products which help repair skin damaged by the sun, by demographics, October 2012
                                                                                                                                                                                                                                                                                                                                                                • Cooling effect
                                                                                                                                                                                                                                                                                                                                                                  • Figure 115: Interest in added benefits of aftersun products with a cooling effect, by demographics, October 2012
                                                                                                                                                                                                                                                                                                                                                                • With insect repellent
                                                                                                                                                                                                                                                                                                                                                                  • Figure 116: Interest in added benefits of aftersun products with insect repellent, by demographics, October 2012
                                                                                                                                                                                                                                                                                                                                                                • With natural ingredients
                                                                                                                                                                                                                                                                                                                                                                  • Figure 117: Interest in added benefits of aftersun products with natural ingredients, by demographics, October 2012
                                                                                                                                                                                                                                                                                                                                                                • With Vitamin D
                                                                                                                                                                                                                                                                                                                                                                  • Figure 118: Interest in added benefits of aftersun products with Vitamin D, by demographics, October 2012
                                                                                                                                                                                                                                                                                                                                                                • With anti-aging properties
                                                                                                                                                                                                                                                                                                                                                                  • Figure 119: Interest in added benefits of aftersun products with anti-aging properties, by demographics, October 2012
                                                                                                                                                                                                                                                                                                                                                                • Tan prolonging
                                                                                                                                                                                                                                                                                                                                                                  • Figure 120: Interest in added benefits of aftersun products that prolong your tan, by demographics, October 2012
                                                                                                                                                                                                                                                                                                                                                                • Enable you to spend more time in the sun
                                                                                                                                                                                                                                                                                                                                                                  • Figure 121: Interest in added benefits of aftersun products that enable you to spend more time in the sun, by demographics, October 2012
                                                                                                                                                                                                                                                                                                                                                                • Deepen your tan
                                                                                                                                                                                                                                                                                                                                                                  • Figure 122: Interest in added benefits of aftersun products that deepen your tan, by demographics, October 2012
                                                                                                                                                                                                                                                                                                                                                                • Skin glow
                                                                                                                                                                                                                                                                                                                                                                  • Figure 123: Interest in added benefits of aftersun products that make your skin glow, by demographics, October 2012
                                                                                                                                                                                                                                                                                                                                                                • Skin shimmer
                                                                                                                                                                                                                                                                                                                                                                  • Figure 124: Interest in added benefits of aftersun products that make your skin shimmer, by demographics, October 2012
                                                                                                                                                                                                                                                                                                                                                                • With fake tan
                                                                                                                                                                                                                                                                                                                                                                  • Figure 125: Interest in added benefits of aftersun products with fake tan, by demographics, October 2012
                                                                                                                                                                                                                                                                                                                                                                • Number of benefits interested in
                                                                                                                                                                                                                                                                                                                                                                  • Figure 126: Number of aftersun added benefits people are interested, by demographics, October 2012
                                                                                                                                                                                                                                                                                                                                                              • Appendix – Consumer Typologies

                                                                                                                                                                                                                                                                                                                                                                  • Figure 127: Target groups, by demographics, October 2012
                                                                                                                                                                                                                                                                                                                                                                  • Figure 128: Attitudes towards using sun protection products, by target groups, October 2012
                                                                                                                                                                                                                                                                                                                                                                  • Figure 129: Attitudes towards buying sun protection products, by target groups, October 2012
                                                                                                                                                                                                                                                                                                                                                                  • Figure 130: Usage experience of suncare products, by target groups, October 2012

                                                                                                                                                                                                                                                                                                                                                              About the report

                                                                                                                                                                                                                                                                                                                                                              This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                                                                                                                                                                                                                                                                              • The Consumer

                                                                                                                                                                                                                                                                                                                                                                What They Want. Why They Want It.

                                                                                                                                                                                                                                                                                                                                                              • The Competitors

                                                                                                                                                                                                                                                                                                                                                                Who’s Winning. How To Stay Ahead.

                                                                                                                                                                                                                                                                                                                                                              • The Market

                                                                                                                                                                                                                                                                                                                                                                Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                                                                                                                                                                                                                                                                              • The Innovations

                                                                                                                                                                                                                                                                                                                                                                New Ideas. New Products. New Potential.

                                                                                                                                                                                                                                                                                                                                                              • The Opportunities

                                                                                                                                                                                                                                                                                                                                                                Where The White Space Is. How To Make It Yours.

                                                                                                                                                                                                                                                                                                                                                              • The Trends

                                                                                                                                                                                                                                                                                                                                                                What’s Shaping Demand – Today And Tomorrow.

                                                                                                                                                                                                                                                                                                                                                              Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                                                                                                                                                                                                                                                                                                                              Trusted by companies. Big and small.

                                                                                                                                                                                                                                                                                                                                                              • bell
                                                                                                                                                                                                                                                                                                                                                              • boots
                                                                                                                                                                                                                                                                                                                                                              • google
                                                                                                                                                                                                                                                                                                                                                              • samsung
                                                                                                                                                                                                                                                                                                                                                              • allianz
                                                                                                                                                                                                                                                                                                                                                              • kelloggs
                                                                                                                                                                                                                                                                                                                                                              • walgreens
                                                                                                                                                                                                                                                                                                                                                              • redbull
                                                                                                                                                                                                                                                                                                                                                              • unilever
                                                                                                                                                                                                                                                                                                                                                              • Harvard
                                                                                                                                                                                                                                                                                                                                                              • pinterest
                                                                                                                                                                                                                                                                                                                                                              • new-york-time