Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close

Description

Description

“Own-label goods continue to perform well. Irish consumers consider own-label products to be just as good as branded items and they are increasingly turning to them when buying everyday items. Brands will need to demonstrate their value and tell their unique story to gain consumers’ attention in everyday categories and boost purchase intention.”
– James Wilson, Research Analyst

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Issues covered in this Report
      • Executive Summary

          • The market
            • Figure 1: Estimated total grocery retail sales vs supermarket sales, IoI, 2014-19
          • Forecast
            • Figure 2: Indexed estimated total grocery retail sales, NI and RoI, 2014-24
          • Market factors
            • Food prices rising in UK/NI, flat in RoI
              • NI consumers’ spending power declines
                • Tesco expands its own-label plant-based food range
                  • Lidl reducing salt and sugar levels in own-label products
                    • Companies, innovations and brands
                      • The consumer
                        • Grocery shopping mainly a single-person activity
                          • Figure 3: Who is responsible for the main grocery shop in their household, NI and RoI, September 2019
                        • Tesco leads the NI grocery market
                          • Figure 4: Usage of retailers for main weekly grocery shopping, NI, September 2019
                        • Consumers visit multiple retailers to do the weekly shop
                          • Figure 5: Usage of retailers for main weekly grocery shopping, RoI, September 2019
                        • NI consumers topping up at Tesco and Lidl
                          • Figure 6: Usage of retailers for top-up grocery shopping, NI, September 2019
                        • Tesco and discounters popular top-up shops in RoI
                          • Figure 7: Usage of retailers for top-up grocery shopping, RoI, September 2019
                        • Branded drinks popular among Irish consumers
                          • Figure 8: Consumers’ preferences for branded vs own-label groceries, NI and RoI, September 2019
                        • Branded product purchases influenced by price promotions
                          • Figure 9: Motivations to choose a branded product over an own-label product, NI and RoI, September 2019
                        • Consumers agree retailers need to ensure food safety
                          • Figure 10: Agreement with statements relating to supermarkets, NI and RoI, September 2019
                        • What we think
                        • The Market – What You Need to Know

                          • Continued growth expected in Irish grocery market in 2019
                            • Food prices stable in RoI, rising in NI
                              • Supermarkets continue to expand healthy own-label ranges
                                • NI consumers remain financially insecure
                                • Market Size and Forecast

                                    • 2019 sees growth in value of grocery sales
                                      • Figure 11: Estimated total grocery retail sales, IoI, NI and RoI, 2014-24
                                    • 2019 will see sales grow at Irish supermarkets
                                      • Figure 12: Estimated total supermarket retail sales, IoI, NI and RoI, 2014-24
                                    • Grocery sales to continue growing through to 2024
                                      • Figure 13: Indexed estimated total grocery retail sales, NI and RoI, 2014-24
                                    • Own-label sales continue to grow strongly
                                      • Figure 14: Estimated own-label grocery retail sales (excluding non-food items), IoI, NI and RoI, 2014-24
                                      • Figure 15: Estimated market value of own-label food products vs. the total grocery market (excluding non-food items), all-Ireland, 2014-24
                                  • Market Drivers

                                    • UK sees food prices rise in 2019
                                      • Figure 16: Consumer price inflation (CPI) vs food prices, UK (including NI), January 2018-September 2019
                                      • Figure 17: Consumer price inflation (CPI) vs food prices, RoI, January 2018-September 2019
                                    • Average grocery spend £41-60 in NI and €81+ in RoI
                                      • Figure 18: Average amount that consumers spend each week for household groceries, NI, September 2019
                                      • Figure 19: Average amount that consumers spend each week for household groceries, RoI, September 2019
                                    • NI consumers continue to see finances squeezed
                                      • Figure 20: Financial health of Irish consumers, NI and RoI, September 2018 and September 2019
                                    • Sainsbury’s/Asda merger blocked
                                      • Consumers continue eating less meat
                                        • Figure 21: Selective diets that consumers currently adhere to, NI and RoI, June 2018 and June 2019
                                        • Figure 22: Number of new food products launched claiming to be plant-based, UK and Ireland, 2014-19
                                      • Lidl hits 200 stores in Ireland
                                        • Figure 23: Average store growth rate of grocery retailers’ store networks, IoI, 2016-19
                                      • Lidl reducing unhealthy ingredients in own-label products
                                        • Figure 24: Ingredients in food and drink products consumers are concerned about, NI and RoI, June 2018
                                    • Companies and Innovations – What You Need to Know

                                      • Retailers taking action to tackle food waste
                                        • Aldi UK and Ireland joins Ocean Disclosure Project
                                          • Sainsbury’s announces new store strategy
                                            • SuperValu introduces fully compostable shopping bags
                                            • Who’s Innovating?

                                              • Own-label product launches outpace branded goods
                                                • Figure 25: Total new food and drink product launches, UK and Ireland, 2014-19
                                              • M&S continues to lead on own-label NPD
                                                • Figure 26: New own-label food and drink products launched, top 10 companies, UK and Ireland, 2014-19
                                              • Bakery driving own-label NPD
                                                • Figure 27: New own-label food and drink products launched, UK and Ireland, 2018
                                              • Treat categories driving
                                                • Figure 28: New branded food and drink products launched, UK and Ireland, 2018
                                              • Own-label brands reducing sugar and salt levels
                                                • Figure 29: Percentage of own-label food and drink products claiming to be low, no or reduced salt and sugar, UK and Ireland, 2014-19
                                            • Companies and Brands

                                                • Aldi (RoI only)
                                                  • Key facts
                                                    • Positioning and strategy
                                                      • Brand NPD
                                                        • Recent developments
                                                          • Asda (NI only)
                                                            • Key facts
                                                              • Positioning and strategy
                                                                • Brand NPD
                                                                  • Recent developments
                                                                    • Dunnes Stores
                                                                      • Key facts
                                                                        • Positioning and strategy
                                                                          • Brand NPD
                                                                            • Recent developments
                                                                              • Iceland
                                                                                • Key facts
                                                                                  • Positioning and strategy
                                                                                    • Brand NPD
                                                                                      • Recent developments
                                                                                        • Lidl
                                                                                          • Key facts
                                                                                            • Positioning and strategy
                                                                                              • Brand NPD
                                                                                                • Recent developments
                                                                                                  • Marks & Spencer
                                                                                                    • Key facts
                                                                                                      • Positioning and strategy
                                                                                                        • Brand NPD
                                                                                                          • Recent developments
                                                                                                            • Sainsbury’s (NI only)
                                                                                                              • Key facts
                                                                                                                • Positioning and strategy
                                                                                                                  • Brand NPD
                                                                                                                    • Recent developments
                                                                                                                      • SuperValu
                                                                                                                        • Key facts
                                                                                                                          • Positioning and strategy
                                                                                                                            • Brand NPD
                                                                                                                              • Recent developments
                                                                                                                                • Tesco
                                                                                                                                  • Key facts
                                                                                                                                    • Positioning and strategy
                                                                                                                                      • Brand NPD
                                                                                                                                        • Recent developments
                                                                                                                                        • The Consumer – What You Need to Know

                                                                                                                                          • Single person mainly responsible for shopping in Irish households
                                                                                                                                            • Tesco leads the NI market, while RoI market is highly competitive
                                                                                                                                              • Top-up shopping occasion dominated by Tesco and Lidl
                                                                                                                                                • Strong preference for own-label products
                                                                                                                                                  • Promotions encourage consumers to buy branded products
                                                                                                                                                    • Waste remains high on Irish consumers’ agenda
                                                                                                                                                    • Responsibility for Grocery Shopping

                                                                                                                                                        • Most consumers claim they are the main grocery shoppers
                                                                                                                                                          • Figure 30: Who is responsible for the main grocery shop in their household, NI and RoI, September 2019
                                                                                                                                                        • Irish women the main grocery shoppers
                                                                                                                                                          • Figure 31: Consumers who are mainly/wholly responsible for grocery retailing in a household, by gender, NI and RoI, September 2019
                                                                                                                                                          • Figure 32: Consumer who share the responsibility for grocery retailing equally with someone else, by gender, NI and RoI, September 2019
                                                                                                                                                      • Locations for Main Grocery Shopping

                                                                                                                                                          • Tesco the preferred retailer for the main weekly grocery shop
                                                                                                                                                            • Figure 33: Usage of retailers for main weekly grocery shopping, NI, September 2019
                                                                                                                                                          • Consumers working full-time visit Tesco for main weekly shopping
                                                                                                                                                            • Figure 34: Usage of Tesco for main weekly grocery shopping, by employment status, NI, September 2019
                                                                                                                                                          • Lidl grows in popularity among NI consumers
                                                                                                                                                            • Figure 35: Usage of Lidl for main weekly grocery shopping, NI, 2015-19
                                                                                                                                                          • Competition high in RoI grocery market
                                                                                                                                                            • Figure 36: Usage of retailers for main weekly grocery shopping, RoI, September 2019
                                                                                                                                                          • Women doing the main grocery shop at a supermarket
                                                                                                                                                            • Figure 37: Usage of selected retailers for main weekly grocery shopping, by gender, RoI, September 2019
                                                                                                                                                          • Discounters popular among affluent consumers
                                                                                                                                                            • Figure 38: Usage of Aldi and Lidl for main weekly grocery shopping, by social class, RoI, September 2019
                                                                                                                                                        • Locations for Top-up Shopping

                                                                                                                                                            • Tesco popular among top-up shoppers
                                                                                                                                                              • Figure 39: Usage of retailers for top-up grocery shopping, NI, September 2019
                                                                                                                                                            • City dwellers topping up at Tesco, rural consumers at Lidl
                                                                                                                                                              • Figure 40: Usage of Tesco and Lidl for top-up grocery shopping, by location, NI, September 2019
                                                                                                                                                            • Men are key top-up shoppers
                                                                                                                                                              • Figure 41: Usage of selected retailers for top-up grocery shopping, by gender, NI, September 2019
                                                                                                                                                            • Tesco main top-up shop in RoI, but discounters also popular
                                                                                                                                                              • Figure 42: Usage of retailers for top-up grocery shopping, RoI, September 2019
                                                                                                                                                            • Gen-Xers topping up at Dunnes
                                                                                                                                                              • Figure 43: Usage of Dunnes Stores for top-up grocery shopping, by age, RoI, September 2019
                                                                                                                                                            • Musgrave-owned brands popular top-up shops
                                                                                                                                                              • Figure 44: Usage of SuperValu and Centra for top-up grocery shopping, by household income, RoI, September 2019
                                                                                                                                                          • Branded vs Own-label Preferences

                                                                                                                                                              • Consumers choosing own-label for everyday items
                                                                                                                                                                • Figure 45: Consumers’ preferences for branded vs own-label groceries, NI and RoI, September 2019
                                                                                                                                                              • Men buying branded goods, women choosing own-label
                                                                                                                                                                • Figure 46: Consumers who buy branded groceries, by gender, NI and RoI, September 2019
                                                                                                                                                                • Figure 47: Consumers who buy own-label groceries, by gender, NI and RoI, September 2019
                                                                                                                                                            • Motivations to Buy Branded Products

                                                                                                                                                                • Promotions and special offers important in branded purchase decision
                                                                                                                                                                  • Figure 48: Motivations to choose a branded product over an own-label product, NI and RoI, September 2019
                                                                                                                                                                • Different factors appeal to men and women when buying branded goods
                                                                                                                                                                  • Figure 49: Motivations to choose a branded product over an own-label product, by gender, NI, September 2019
                                                                                                                                                                  • Figure 50: Motivations to choose a branded product over an own-label product, by gender, RoI, September 2019
                                                                                                                                                                • Exciting flavours important to young consumers in purchase decision
                                                                                                                                                                  • Figure 51: Consumers who would choose a branded product over an own-label product because of more exciting flavours, by age, NI and RoI, September 2019
                                                                                                                                                              • Attitudes towards Supermarkets

                                                                                                                                                                  • Food safety important to Irish consumers
                                                                                                                                                                    • Figure 52: Agreement with statements relating to supermarkets, NI and RoI, September 2019
                                                                                                                                                                  • Loyalty points on own-label goods appeal to ABC1s
                                                                                                                                                                    • Figure 53: Agreement with the statement ‘Extra loyalty points when buying own-label goods would encourage more people to buy them’, by social class, NI and RoI, September 2019
                                                                                                                                                                  • Women agree own-label product quality as good as branded
                                                                                                                                                                    • Figure 54: Agreement with statements relating to supermarkets, by gender, NI, September 2019
                                                                                                                                                                    • Figure 55: Agreement with statements relating to supermarkets, by gender, RoI, September 2019
                                                                                                                                                                  • Older consumers think supermarkets need to do more on waste
                                                                                                                                                                    • Figure 56: Agreement with the statement ‘Supermarkets should do more to reduce packaging waste’, by age, NI and RoI, September 2019
                                                                                                                                                                • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                  • Data sources
                                                                                                                                                                    • Market size rationale
                                                                                                                                                                      • Generational cohort definitions
                                                                                                                                                                        • Abbreviations

                                                                                                                                                                        This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                                                                                                                                                        • Market

                                                                                                                                                                          Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                                                                                                                                                        • Consumer

                                                                                                                                                                          Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                                                                                                                                                        • Brand/Company

                                                                                                                                                                          Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                                                                                                                                                        • Data

                                                                                                                                                                          Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                                                                                                                                                        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                                                                                                                                        Trusted by companies. Big and small.