Supermarkets - Europe - November 2018
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“Mintel’s report on supermarkets in Europe paints a picture of a sector struggling with the problems of maturity. There is much less scope for new store development in Western Europe, while competition is increasing. Aldi and Lidl are expanding hard on the back of their improved formats, and online competition is eating into non-food sales. There is some scope for expansion in Eastern Europe and Russia, but in the west strategies are increasingly defensive.”
– Richard Perks, Director of Retail Research
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