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Description

Description

“European supermarkets continue to face the challenges of a mature and increasingly competitive market. While in certain countries of Eastern Europe there is still some room for growth, in most Western European economies the leading players are being forced to act defensively and to continue to innovate not to lose share to the existing competition. Supermarkets and discounters fight for the leadership in the various countries and the main international discounters, Aldi and Lidl have continued to gain relevance by expanding their offering and investing to improve the overall shopping experience in their stores.”
– Armando Falcao, European Retail Analyst

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • Areas covered in this report
      • Consumer research coverage
        • Technical notes
          • Consumer spending
            • Retail sales
              • Financial definitions
                • Currencies
                  • Sales tax rates
                    • Figure 1: VAT rates around Europe, 2014-19
                  • Abbreviations
                  • Executive Summary – Europe – The Market

                      • Sector size and forecast
                        • Figure 2: Europe: Food retailers, sales, 2014-19
                        • Figure 3: Europe: Food retailers, forecast sales, 2019-24
                      • Consumer spending
                        • Food and non-alcoholic drink
                          • Figure 4: Europe: Spending on food and non-alcoholic drinks, 2013-18
                        • Alcohol, tobacco and narcotics
                          • Figure 5: Europe: Spending on alcoholic drinks, tobacco and narcotics, 2013-18
                        • Health & beauty products
                          • Figure 6: Europe: Spending on products for personal care, 2013-18
                        • Spending and retail sales
                            • Figure 7: Europe: Spending on food, drink and health & beauty as % of all food retailers’ sales, 2013-18
                          • Inflation
                            • Figure 8: Europe: Harmonised index of food and non-alcoholic beverages prices, annual % change, 2013-19
                            • Figure 9: Europe: Harmonised index of alcohol and tobacco prices, annual % change, 2013-19
                          • Online
                            • Figure 10: EU: Proportion of people who have bought groceries online in the last 12 months, 2008-18
                            • Figure 11: Europe: Proportion of people who have shopped for groceries online, by country, 2013-18
                            • Figure 12: Europe: Online grocery sales, 2018
                          • Leading players
                            • Figure 13: Europe: Leading food retailers, sales, 2014/15-2018/19
                            • Figure 14: Europe: Leading food retailers, outlets, 2014/15-2018/19
                            • Figure 15: Europe: Leading food retailers, sales per outlet, 2014/15-2018/19
                          • Market shares
                            • Figure 16: Europe: Leading food retailers’ shares of all food retailers’ sales, 2014/15-2018/19
                            • Figure 17: Europe: Leading food retailers’ shares of all food retailers’ sales, 2018
                          • What we think
                            • France
                              • Germany
                                • Italy
                                  • Spain
                                    • UK
                                    • Executive Summary – Europe – The Consumer

                                        • The research
                                          • Who shops for groceries
                                            • Figure 18: Europe: Who shops for groceries, by country, June 2019
                                            • Figure 19: Europe: Who shops for groceries, by gender and country, June 2019
                                          • How people shop for groceries
                                              • Figure 20: Europe: How they shop for groceries, by country, June 2019
                                            • Where they shop for groceries
                                                • Figure 21: Europe: Most used retailer and proportion of shoppers, by country, June 2019
                                                • Figure 22: Europe: Top 2 and top 5 food retailers by proportion of shoppers, by country, June 2019
                                              • The discounters
                                                  • Figure 23: Europe: Use of top 2 discounters for main shop and top-up shopping, by country, June 2019
                                                • Top-up shopping
                                                    • Figure 24: Europe: Number of retailers used for grocery shopping, by country, June 2019
                                                    • Figure 25: Europe: First and second most used retailers for top-up shopping, by country, June 2019
                                                  • Attributes associated with different types of grocery retailer
                                                    • Supermarkets and discounters are convenient and ‘value for money’…
                                                        • Figure 26: Europe: Attributes associated with food retail formats, by country, June 2019
                                                      • … but discounters’ price advantage is losing strength
                                                          • Figure 27: Europe: Attribute ‘value for money’ associated with supermarkets and discounters, by country, June 2019
                                                        • Supermarkets benefit from other attributes over discounters
                                                            • Figure 28: Europe: Attributes associated with supermarkets and discounters, by country, June 2019
                                                            • Figure 29: Europe: Attributes associated with supermarkets and discounters, by country, June 2019
                                                          • Food specialists support the local community
                                                              • Figure 30: Europe: Attributes associated with food specialists, by country, June 2019
                                                          • Executive Summary – Europe – Innovation and Launch Activity

                                                            • ‘Tap, pay and go’ services save time at supermarkets
                                                              • Figure 31: Albert Heijn at Ahold Delhaize Head Office in Zaandam 
                                                            • Supermarkets encourage greener habits in store
                                                              • Helping to fight CO2 Emissions
                                                                • Figure 32: Spar Norway’s most climate-friendly store in Snarøya, 2019
                                                              • Innovative food and plastic waste initiatives
                                                                • Figure 33: Lidl’s 'Bon appétit, zéro gaspi' initiative at its Luxembourg store, 2019
                                                              • Supermarkets deliver straight to customers
                                                                • Figure 34: Jumbo Foodmarkt food delivery collaboration with Thuisbezorgd.nl, 2019
                                                                • Figure 35: Lidl’s click and collect service in Ghent
                                                              • Supermarkets roll out experience-led formats
                                                                • Figure 36: Edeka’s Naturkind supermarket in hamnburg, 2019
                                                            • France

                                                              • Overview
                                                                • What you need to know
                                                                  • Areas covered in this report
                                                                    • Executive summary
                                                                      • The market
                                                                        • Consumer spending
                                                                          • Figure 37: France: Consumer spending on food, drink and tobacco by category, 2018
                                                                        • Sector size and forecast
                                                                          • Channels of distribution
                                                                            • Figure 38: France: estimated channels of distribution of food and drink (excluding tobacco) spending, 2018
                                                                          • Companies and brands
                                                                            • Key metrics
                                                                              • Market shares
                                                                                • Figure 39: France: Leading grocers’ shares of all food retailers’ sales, 2018
                                                                              • Online
                                                                                • The consumer
                                                                                  • Who shops for groceries
                                                                                    • Figure 40: France: responsibility for grocery shopping, by gender, June 2019
                                                                                  • How they shop for groceries
                                                                                    • Figure 41: France: how they shop for groceries, June 2019 and September 2018
                                                                                  • Where they shop for groceries
                                                                                    • Figure 42: France: Grocery retailers used for primary and secondary shops, June 2019
                                                                                    • Figure 43: France: Attributes associated with types of grocery retailer, June 2019
                                                                                  • What we think
                                                                                    • Issues and insights
                                                                                      • Change in France’s discount sector
                                                                                        • The facts
                                                                                          • The implications
                                                                                            • ‘Le vrac’ or packaging-free stores
                                                                                              • The facts
                                                                                                • The implications
                                                                                                  • The market – What you need to know
                                                                                                    • Economy growing despite social unrest
                                                                                                      • Grocery spending robust but behind growth in overall consumer spend
                                                                                                        • Food retailers remain steady
                                                                                                          • Hypermarkets declining as non-store and small stores grow
                                                                                                            • Consumer spending
                                                                                                              • The economy
                                                                                                                • Spending on food and drink growing slower than all spending
                                                                                                                  • Figure 44: France: Consumer spending on food, drink and tobacco (incl. VAT), 2014-19
                                                                                                                • Meat spending dropping
                                                                                                                  • Figure 45: France: Composition of consumer spending on food, categories as % of total spending, 2018
                                                                                                                • Sector size and forecast
                                                                                                                  • Figure 46: France: Food retailers, sales (excl. VAT), 2014-19
                                                                                                                  • Figure 47: France: Food retailers, forecast sales (excl. VAT), 2019-24
                                                                                                                • Inflation
                                                                                                                    • Figure 48: France: Consumer prices* of food and drink, Annual % change, 2014-18
                                                                                                                    • Figure 49: France: Consumer prices* of food and drink, Annual % change, January 2018-August 2019
                                                                                                                  • Channels of distribution
                                                                                                                    • Figure 50: France: channels of distribution of food and drink products (excluding tobacco), 2016-18
                                                                                                                  • Companies and brands – What you need to know
                                                                                                                    • Leclerc leads
                                                                                                                      • Discounters and organics are thriving
                                                                                                                        • Rethinking the hypermarket
                                                                                                                          • Leading groups’ market shares in decline
                                                                                                                            • Leclerc leads growing online sector
                                                                                                                              • Leading players
                                                                                                                                • Key metrics
                                                                                                                                  • Leclerc leads
                                                                                                                                    • Discount continues to thrive
                                                                                                                                      • Organic stores continue to expand
                                                                                                                                        • Rethinking the hypermarket
                                                                                                                                          • Figure 51: France: Leading grocers, sales (excl. VAT), 2014-18
                                                                                                                                          • Figure 52: France: Leading grocers, outlets, 2014-18
                                                                                                                                        • Sales per outlet
                                                                                                                                          • Figure 53: France: Leading grocers, Sales per outlet, 2014-18
                                                                                                                                        • Market shares
                                                                                                                                          • Figure 54: France: Leading grocers’ shares of all food retailers’ sales, 2014-18
                                                                                                                                        • Online
                                                                                                                                          • Online activity
                                                                                                                                            • Figure 55: France: Broadband connections (percentage of households), 2011-18
                                                                                                                                          • Shopping online for food
                                                                                                                                            • Figure 56: France: Online purchasing in the last 12 months, 2009-18
                                                                                                                                            • Figure 57: France: Preference for shopping online for groceries rather than in-store, 2018
                                                                                                                                          • Online grocery market size
                                                                                                                                            • Leading online players
                                                                                                                                              • Figure 58: France: leading online grocery retailers, sales, 2014-18
                                                                                                                                            • The consumer – What you need to know
                                                                                                                                              • Women are the primary shoppers
                                                                                                                                                • Shopping online is growing
                                                                                                                                                  • Leclerc leads
                                                                                                                                                    • Lidl top for top-up shops
                                                                                                                                                      • Specialists outrank supermarkets on quality and service
                                                                                                                                                        • Who shops for groceries
                                                                                                                                                          • Figure 59: France: responsibility for grocery shopping, by gender, June 2019
                                                                                                                                                          • Figure 60: France: how they shop for groceries, June 2019 and September 2018
                                                                                                                                                          • Figure 61: France: how they shop for groceries, parents of under 16s, June 2019
                                                                                                                                                        • Where they shop for groceries
                                                                                                                                                          • Leclerc leads
                                                                                                                                                            • Lidl the leading discounter
                                                                                                                                                              • Figure 62: France: grocery retailers ever used (net main or secondary grocery shopping), June 2019
                                                                                                                                                            • Lidl most popular for top-up shops
                                                                                                                                                              • Figure 63: France: Grocery retailers used for primary and secondary shops, June 2019
                                                                                                                                                            • Customer profiles
                                                                                                                                                              • Figure 64: France: grocery retailer they spend the most with, by average age and income, une 2019
                                                                                                                                                              • Figure 65: France: Where leading retailers’ primary shoppers also shop, June 2019
                                                                                                                                                            • Retailers used and channel used to shop
                                                                                                                                                              • Figure 66: France: how they shop for groceries by main grocery retailer used, June 2019
                                                                                                                                                            • Most people shop with multiple retailers
                                                                                                                                                              • Figure 67: France: repertoire of grocery retailers used, June 2019
                                                                                                                                                            • Attributes associated with different types of grocery retailer
                                                                                                                                                              • Figure 68: France: Attributes associated with types of grocery retailer, June 2019
                                                                                                                                                            • Appendix –Data sources, abbreviations and supporting information
                                                                                                                                                              • Abbreviations
                                                                                                                                                                • Data sources
                                                                                                                                                                • Germany

                                                                                                                                                                  • What you need to know
                                                                                                                                                                    • Areas covered in this report
                                                                                                                                                                      • Executive summary
                                                                                                                                                                        • The market
                                                                                                                                                                          • Consumer spending
                                                                                                                                                                            • Figure 69: Germany: Consumer spending on food, drink and tobacco, 2014-19
                                                                                                                                                                          • Inflation
                                                                                                                                                                            • Sector size and forecast
                                                                                                                                                                              • Figure 70: Germany: Food retailers, sales (excl. VAT), 2014-24
                                                                                                                                                                            • Channels of distribution
                                                                                                                                                                              • Figure 71: Germany: Estimated distribution of spending on food, drinks and tobacco by channel, 2018
                                                                                                                                                                            • Companies and brands
                                                                                                                                                                              • Leading players
                                                                                                                                                                                • Figure 72: Germany: Leading grocers, sales, 2018
                                                                                                                                                                              • Market shares
                                                                                                                                                                                • Figure 73: Germany: Leading food retailers’ shares of all food retailers’ sales, 2018
                                                                                                                                                                              • Online
                                                                                                                                                                                • Figure 74: Germany: Online food sales, incl. VAT, 2018
                                                                                                                                                                              • The consumer
                                                                                                                                                                                • Who shops for groceries
                                                                                                                                                                                  • Figure 75: Germany: Who shops for groceries, by gender, June 2019
                                                                                                                                                                                • How they shop for groceries
                                                                                                                                                                                  • Figure 76: Germany: How they shop for groceries, June 2019
                                                                                                                                                                                • Where they shop for groceries
                                                                                                                                                                                  • Figure 77: Germany: Where they shop for groceries, June 2019
                                                                                                                                                                                  • Figure 78: Germany: Where else they shop for groceries, June 2019
                                                                                                                                                                                • Attributes associated with different types of grocery retailer
                                                                                                                                                                                  • Figure 79: Germany: Attributes associated with discounters and supermarkets, June 2019
                                                                                                                                                                                • What we think
                                                                                                                                                                                  • Issues and insights
                                                                                                                                                                                    • The fight against food wastage
                                                                                                                                                                                      • The facts
                                                                                                                                                                                        • The implications
                                                                                                                                                                                          • The war against plastic grows stronger
                                                                                                                                                                                            • The facts
                                                                                                                                                                                              • The implications
                                                                                                                                                                                                • The market – What you need to know
                                                                                                                                                                                                  • Growth in groceries spend set to slow down to 1.4% in 2019
                                                                                                                                                                                                    • Grocers outperform food specialists yet again
                                                                                                                                                                                                      • Retailers’ sales forecast to reach €250 billion by 2024
                                                                                                                                                                                                        • Inflation peaks in 2018 but decreases for food
                                                                                                                                                                                                          • Discounters raise their share to 46% of consumer spending
                                                                                                                                                                                                            • Consumer spending
                                                                                                                                                                                                              • Spending continues to rise with higher employment and wages
                                                                                                                                                                                                                • Figure 80: Germany: Consumer spending on food, drinks and tobacco (incl. VAT), 2014-19
                                                                                                                                                                                                              • Sector size and forecast
                                                                                                                                                                                                                • Growth in retail followed by economic slowdown in 2019
                                                                                                                                                                                                                  • Figure 81: Germany: Food retailers, sales (excl. VAT), 2014-19
                                                                                                                                                                                                                  • Figure 82: Germany: Food retailers, forecast sales (excl. VAT), 2019-24
                                                                                                                                                                                                                • Inflation
                                                                                                                                                                                                                  • Figure 83: Germany: Harmonised index of consumer prices (HICP), annual % change, 2014-18
                                                                                                                                                                                                                  • Figure 84: Germany: Consumer prices* of food and drink, Annual % change, January 2018 - August 2019
                                                                                                                                                                                                                • Channels of distribution
                                                                                                                                                                                                                  • Figure 85: Germany: distribution of food and drink products (excluding tobacco) spending by channel, 2015-18
                                                                                                                                                                                                                  • Figure 86: Germany: distribution of food and drink products (excluding tobacco) spending by channel, 2018
                                                                                                                                                                                                                • Leading players – What you need to know
                                                                                                                                                                                                                  • Edeka remains the largest food retailer in Germany
                                                                                                                                                                                                                    • Rewe and Schwarz grow the most among the leaders
                                                                                                                                                                                                                      • Strong growth in sales for smaller players
                                                                                                                                                                                                                        • Concentration increases as top 14 represent 86% of sales
                                                                                                                                                                                                                          • Proportion of online grocery shoppers grows more slowly
                                                                                                                                                                                                                            • Online sales of food grow 20.4%
                                                                                                                                                                                                                              • Leading players
                                                                                                                                                                                                                                • Edeka maintains its leadership position
                                                                                                                                                                                                                                  • Rewe and Schwarz show the strongest growth in the top four
                                                                                                                                                                                                                                    • Smaller players perform well in 2018
                                                                                                                                                                                                                                      • Metro to sell Real
                                                                                                                                                                                                                                        • Figure 87: Germany: Leading grocers, sales, 2014/15-2018/19
                                                                                                                                                                                                                                        • Figure 88: Germany: Leading grocers, outlets, 2014/15-2018/19
                                                                                                                                                                                                                                      • Sales per outlet
                                                                                                                                                                                                                                        • Figure 89: Germany: Leading grocers, sales per outlet, 2014/15-2018/19
                                                                                                                                                                                                                                      • Market shares
                                                                                                                                                                                                                                        • Figure 90: Germany: Leading grocers’ share of all food retailers’ sales, 2014/15-2018/19
                                                                                                                                                                                                                                        • Figure 91: Germany: Leading grocers’ shares of all food retailers’ sales, 2015/16-2018/19
                                                                                                                                                                                                                                      • Online
                                                                                                                                                                                                                                        • Internet access
                                                                                                                                                                                                                                          • Figure 92: Germany: Broadband connections as % of all households, 2010-18
                                                                                                                                                                                                                                        • Shopping online for food
                                                                                                                                                                                                                                          • Figure 93: Germany: Online purchasing in the last 12 months, 2010-18
                                                                                                                                                                                                                                        • Online grocery market size
                                                                                                                                                                                                                                          • Figure 94: Germany: Online food sales, including VAT, 2014-18
                                                                                                                                                                                                                                        • Leading online players
                                                                                                                                                                                                                                          • Edeka develops online capability
                                                                                                                                                                                                                                            • Rewe remains the largest online grocery player in Germany
                                                                                                                                                                                                                                              • Real expands drive-in and collect offer
                                                                                                                                                                                                                                                • Schwarz Group’s ecommerce remains limited to non-food
                                                                                                                                                                                                                                                  • Aldi Nord joins online retailers
                                                                                                                                                                                                                                                    • Amazon Fresh
                                                                                                                                                                                                                                                      • food.de operates a pure food delivery service
                                                                                                                                                                                                                                                        • Getnow
                                                                                                                                                                                                                                                          • The consumer – What you need to know
                                                                                                                                                                                                                                                            • Women remain responsible for grocery shopping
                                                                                                                                                                                                                                                              • Shopping in-store remains culturally predominant
                                                                                                                                                                                                                                                                • Edeka most popular for major spend
                                                                                                                                                                                                                                                                  • Discounters remain top secondary shopping destination
                                                                                                                                                                                                                                                                    • Supermarkets for convenience and discounters for price
                                                                                                                                                                                                                                                                      • Food specialists are best for fresh food
                                                                                                                                                                                                                                                                        • Leading retailers play to different strengths
                                                                                                                                                                                                                                                                          • Who shops for groceries
                                                                                                                                                                                                                                                                            • Women continue to take most responsibility for grocery shopping
                                                                                                                                                                                                                                                                              • Figure 95: Germany: Who shops for groceries, by age and gender, June 2019
                                                                                                                                                                                                                                                                            • How they shop for groceries
                                                                                                                                                                                                                                                                              • Shopping in-store remains predominant
                                                                                                                                                                                                                                                                                • Figure 96: Germany: How they shop for groceries, online and in-store, September 2017, September 2018 and June 2019
                                                                                                                                                                                                                                                                              • Younger consumers continue to lead in online shopping
                                                                                                                                                                                                                                                                                • Figure 97: Germany: How they shop for groceries, by age and gender, online and in-store, June 2019
                                                                                                                                                                                                                                                                              • Where they shop for groceries
                                                                                                                                                                                                                                                                                • Aldi remains the most used grocery retailer
                                                                                                                                                                                                                                                                                  • Figure 98: Germany: Where they shop for groceries (net main or secondary grocery shopping), June 2019
                                                                                                                                                                                                                                                                                • Primary shop
                                                                                                                                                                                                                                                                                  • Edeka remains leader for main shopping trip
                                                                                                                                                                                                                                                                                    • Leading players lose out as main spending destination
                                                                                                                                                                                                                                                                                      • Figure 99: Germany: Where they shop for groceries, JUne 2018/19
                                                                                                                                                                                                                                                                                    • Retailers used and channel used to shop
                                                                                                                                                                                                                                                                                      • Aldi, Edeka and Lidl preferred to shop only in-store
                                                                                                                                                                                                                                                                                        • Figure 100: Germany: Where they shop for groceries, always in-store and sometimes online, June 2019
                                                                                                                                                                                                                                                                                      • Customer profiles
                                                                                                                                                                                                                                                                                        • Figure 101: Germany: grocery retailer they spend the most with, by average age and income, June 2019
                                                                                                                                                                                                                                                                                        • Figure 102: Germany: secondary grocery retailers used, by average age and income, June 2019
                                                                                                                                                                                                                                                                                      • Higher income households continue to split their grocery shopping
                                                                                                                                                                                                                                                                                        • Figure 103: Germany: Repertoire of where they shop for groceries, by household income, June 2019
                                                                                                                                                                                                                                                                                      • Attributes associated with different types of grocery retailer
                                                                                                                                                                                                                                                                                        • Supermarkets are the most convenient
                                                                                                                                                                                                                                                                                          • Discounters lead in ‘value for money’
                                                                                                                                                                                                                                                                                            • Food specialists are best for fresh food
                                                                                                                                                                                                                                                                                              • Figure 104: Germany: Attributes associated with different types of grocery stores, June 2019
                                                                                                                                                                                                                                                                                            • Edeka and Rewe provide different benefits
                                                                                                                                                                                                                                                                                              • Aldi and Lidl are average across all attributes
                                                                                                                                                                                                                                                                                                • Figure 105: Germany: Attributes associated to each grocery retailer, June 2019
                                                                                                                                                                                                                                                                                              • Appendix – Data sources, abbreviations and supporting information
                                                                                                                                                                                                                                                                                                • Abbreviations
                                                                                                                                                                                                                                                                                                  • Data sources
                                                                                                                                                                                                                                                                                                  • Italy

                                                                                                                                                                                                                                                                                                    • Overview
                                                                                                                                                                                                                                                                                                      • What you need to know
                                                                                                                                                                                                                                                                                                        • Areas covered in this report
                                                                                                                                                                                                                                                                                                          • Executive summary
                                                                                                                                                                                                                                                                                                            • The market
                                                                                                                                                                                                                                                                                                              • Consumer spending
                                                                                                                                                                                                                                                                                                                • Figure 106: Italy: annual percentage change in consumer spending on food and beverages, 2014-18
                                                                                                                                                                                                                                                                                                              • Sector size and forecast
                                                                                                                                                                                                                                                                                                                • Figure 107: Italy: food retailers, sales (ex VAT), 2014-19
                                                                                                                                                                                                                                                                                                              • Channels of distribution
                                                                                                                                                                                                                                                                                                                • Figure 108: Italy: estimated distribution of spending on food and beverages by channel, 2018
                                                                                                                                                                                                                                                                                                              • Companies and brands
                                                                                                                                                                                                                                                                                                                • Key metrics
                                                                                                                                                                                                                                                                                                                  • Market shares
                                                                                                                                                                                                                                                                                                                    • Figure 109: Italy: top 10 grocers’ shares of all food retailers’ sales, 2018
                                                                                                                                                                                                                                                                                                                  • Online
                                                                                                                                                                                                                                                                                                                    • Figure 110: Italy: Online purchasing in the last 12 months, 2009-18
                                                                                                                                                                                                                                                                                                                  • The consumer
                                                                                                                                                                                                                                                                                                                    • Who shops for groceries
                                                                                                                                                                                                                                                                                                                      • How they shop for groceries
                                                                                                                                                                                                                                                                                                                        • Figure 111: Italy: How they shop for groceries, June 2019
                                                                                                                                                                                                                                                                                                                      • Where they shop for groceries
                                                                                                                                                                                                                                                                                                                        • Figure 112: Italy: Where they shop for groceries, June 2019
                                                                                                                                                                                                                                                                                                                      • Attributes associated with different types of grocery retailer
                                                                                                                                                                                                                                                                                                                        • Figure 113: Italy: Attributes associated with different types of grocery retailers, June 2019
                                                                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                                                                        • Issues and insights
                                                                                                                                                                                                                                                                                                                          • Discounters set to capitalise on continued focus on value
                                                                                                                                                                                                                                                                                                                            • The facts
                                                                                                                                                                                                                                                                                                                              • The implications
                                                                                                                                                                                                                                                                                                                                • Can retailers unlock the online opportunity?
                                                                                                                                                                                                                                                                                                                                  • The facts
                                                                                                                                                                                                                                                                                                                                    • The implications
                                                                                                                                                                                                                                                                                                                                      • The market – What you need to know
                                                                                                                                                                                                                                                                                                                                        • Spending on groceries falls as percentage of total
                                                                                                                                                                                                                                                                                                                                          • Food retailers hold their share of retail sales
                                                                                                                                                                                                                                                                                                                                            • Grocery retailers retain dominant share of spending on food and drink
                                                                                                                                                                                                                                                                                                                                              • Consumer spending
                                                                                                                                                                                                                                                                                                                                                  • Figure 114: Italy: Consumer spending on food, drink and tobacco (incl. VAT), 2014-19
                                                                                                                                                                                                                                                                                                                                                • Sector size and forecast
                                                                                                                                                                                                                                                                                                                                                  • Figure 115: Italy: Food retailers, sales (excl. VAT), 2014-19
                                                                                                                                                                                                                                                                                                                                                  • Figure 116: Italy: Food retailers, forecast sales (excl. VAT), 2019-24
                                                                                                                                                                                                                                                                                                                                                • Inflation
                                                                                                                                                                                                                                                                                                                                                  • Figure 117: Italy: Consumer prices * of food and drink, Annual % change, 2014-18
                                                                                                                                                                                                                                                                                                                                                  • Figure 118: Italy: Consumer prices* of food and drink, Annual % change, January 2018-September 2019
                                                                                                                                                                                                                                                                                                                                                • Channels of distribution
                                                                                                                                                                                                                                                                                                                                                  • Figure 119: Italy: Italy: estimated distribution of spending on food and beverages by channel, 2018
                                                                                                                                                                                                                                                                                                                                                  • Figure 120: Italy: Italy: estimated distribution of spending on food and beverages, 2014-18
                                                                                                                                                                                                                                                                                                                                                • Companies and brands – What you need to know
                                                                                                                                                                                                                                                                                                                                                  • Conad and Coop neck-and-neck but Conad set to forge ahead
                                                                                                                                                                                                                                                                                                                                                    • Leading players tighten their hold on the market
                                                                                                                                                                                                                                                                                                                                                      • Italy lags behind rest of Europe in terms of online grocery shopping
                                                                                                                                                                                                                                                                                                                                                        • Leading players
                                                                                                                                                                                                                                                                                                                                                          • Conad neck and neck with Coop but set to push ahead with Auchan deal
                                                                                                                                                                                                                                                                                                                                                            • Coop Italia struggles
                                                                                                                                                                                                                                                                                                                                                              • Selex growth continues apace
                                                                                                                                                                                                                                                                                                                                                                • Esselunga growing but rate of growth is slowing
                                                                                                                                                                                                                                                                                                                                                                  • Other operators
                                                                                                                                                                                                                                                                                                                                                                    • Figure 121: Italy: Leading grocers, sales (excl. VAT), 2014-18
                                                                                                                                                                                                                                                                                                                                                                    • Figure 122: Italy: Leading grocers, outlets, 2014-18
                                                                                                                                                                                                                                                                                                                                                                  • Sales per outlet
                                                                                                                                                                                                                                                                                                                                                                    • Figure 123: Italy: Leading grocers, Sales per outlet, 2015-18
                                                                                                                                                                                                                                                                                                                                                                  • Market shares
                                                                                                                                                                                                                                                                                                                                                                    • Figure 124: Italy: Leading grocers’ shares of all food retailers’ sales, 2014-18
                                                                                                                                                                                                                                                                                                                                                                  • Online
                                                                                                                                                                                                                                                                                                                                                                    • Online activity
                                                                                                                                                                                                                                                                                                                                                                      • Figure 125: Italy: Household penetration of broadband internet, 2009-18
                                                                                                                                                                                                                                                                                                                                                                    • Shopping online for food
                                                                                                                                                                                                                                                                                                                                                                      • Figure 126: Italy: Online purchasing in the last 12 months, 2009-18
                                                                                                                                                                                                                                                                                                                                                                    • Online grocery market size
                                                                                                                                                                                                                                                                                                                                                                      • Leading online players
                                                                                                                                                                                                                                                                                                                                                                        • Esselunga
                                                                                                                                                                                                                                                                                                                                                                          • Conad
                                                                                                                                                                                                                                                                                                                                                                            • Coop Italia
                                                                                                                                                                                                                                                                                                                                                                              • Carrefour
                                                                                                                                                                                                                                                                                                                                                                                • Amazon
                                                                                                                                                                                                                                                                                                                                                                                  • The consumer – What you need to know
                                                                                                                                                                                                                                                                                                                                                                                    • Grocery shopping still done primarily by women
                                                                                                                                                                                                                                                                                                                                                                                      • Two-thirds of grocery shoppers always shop in-store
                                                                                                                                                                                                                                                                                                                                                                                        • Conad and Coop lead Esselunga for main shops
                                                                                                                                                                                                                                                                                                                                                                                          • Discounters score highly for secondary shopping
                                                                                                                                                                                                                                                                                                                                                                                            • Reality is better than perception for discounters
                                                                                                                                                                                                                                                                                                                                                                                              • Who shops for groceries
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 127: Italy: Who shops for groceries, June 2019
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 128: Italy: Who shops for groceries, by gender, June 2019
                                                                                                                                                                                                                                                                                                                                                                                              • How they shop for groceries
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 129: Italy: How they shop for groceries, June 2019
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 130: Italy: How they shop for groceries, by gender, June 2019
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 131: Italy: How they shop for groceries, by age, June 2019
                                                                                                                                                                                                                                                                                                                                                                                              • Where they shop for groceries
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 132: Italy: Where they shop for groceries, net of responses, June 2019
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 133: Italy: Where they shop for groceries, June 2019
                                                                                                                                                                                                                                                                                                                                                                                              • Customer profile
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 134: Italy: where they shop for groceries, net of responses, by age and income, June 2019
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 135: Italy: repertoire of grocery retailers used, June 2019
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 136: Italy: repertoire of grocery retailers used, by grocery retailers shopped at, June 2019
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 137: Italy: how they shop for groceries by grocery retailers where the most money is spent, June 2019
                                                                                                                                                                                                                                                                                                                                                                                              • Attributes associated with different types of grocery retailer
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 138: Italy: Attributes associated with different types of grocery retailer, June 2019
                                                                                                                                                                                                                                                                                                                                                                                                • Figure 139: Italy: Attributes associated with discounters, by grocery retailer where most money is spent, June 2019
                                                                                                                                                                                                                                                                                                                                                                                              • Appendix – Data sources, abbreviations and supporting information
                                                                                                                                                                                                                                                                                                                                                                                                • Abbreviations
                                                                                                                                                                                                                                                                                                                                                                                                  • Data sources
                                                                                                                                                                                                                                                                                                                                                                                                  • Spain

                                                                                                                                                                                                                                                                                                                                                                                                    • Overview
                                                                                                                                                                                                                                                                                                                                                                                                      • What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                        • Areas covered in this report
                                                                                                                                                                                                                                                                                                                                                                                                          • Executive summary
                                                                                                                                                                                                                                                                                                                                                                                                            • The market
                                                                                                                                                                                                                                                                                                                                                                                                              • Consumer spending
                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 138: Spain: Consumer spending on food, drinks and tobacco (incl. VAT), 2014-19
                                                                                                                                                                                                                                                                                                                                                                                                              • Sector size and forecast
                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 139: Spain: Food retailers’ sales (excl. VAT), 2014-24
                                                                                                                                                                                                                                                                                                                                                                                                              • Channels of distribution
                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 140: Spain: estimated distribution of spending on food and drink products by channel, 2018
                                                                                                                                                                                                                                                                                                                                                                                                              • Companies and brands
                                                                                                                                                                                                                                                                                                                                                                                                                • Key metrics
                                                                                                                                                                                                                                                                                                                                                                                                                  • Market shares
                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 141: Spain: Leading grocers’ shares of all food retailers’ sales, 2018
                                                                                                                                                                                                                                                                                                                                                                                                                  • Online
                                                                                                                                                                                                                                                                                                                                                                                                                    • The consumer
                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 141: Spain: how they shop for groceries, June 2019 and September 2018
                                                                                                                                                                                                                                                                                                                                                                                                                    • Where they shop
                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 142: Spain: grocery retailers used for primary shop, June 2019
                                                                                                                                                                                                                                                                                                                                                                                                                    • Attributes associated with different retailer types
                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 143: Spain: attributes associated with types of grocery retailer, June 2019
                                                                                                                                                                                                                                                                                                                                                                                                                    • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                      • Issues and insights
                                                                                                                                                                                                                                                                                                                                                                                                                        • Online retailers stand out with speedy delivery options
                                                                                                                                                                                                                                                                                                                                                                                                                          • The facts
                                                                                                                                                                                                                                                                                                                                                                                                                            • The implications
                                                                                                                                                                                                                                                                                                                                                                                                                              • Lidl is the one to watch
                                                                                                                                                                                                                                                                                                                                                                                                                                • The facts
                                                                                                                                                                                                                                                                                                                                                                                                                                  • The implications
                                                                                                                                                                                                                                                                                                                                                                                                                                    • The market – What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Spending on food grows faster than overall consumer spending
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Sales at food retailers and grocers flat as non-food share increases
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Grocers account for over 70% of food and drink sales
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Consumer spending
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 144: Spain: consumer spending on food, drink and tobacco (incl. VAT), 2014-19
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Sector size and forecast
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 145: Spain: Food retailers, sales (excl. VAT), 2014-19
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 146: Spain: Food retailers, forecast sales (excl. VAT), 2020-24
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Inflation
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 147: Spain: Consumer prices of food and drink, Annual % change, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 148: Spain: Consumer prices* of food and drink, Annual % change, January 2018-August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Channels of distribution
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 149: Spain: estimated distribution of spending on food and drink products by channel, 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Companies and brands – What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Increased competition as more players trade online
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Dia falls behind as Lidl gains share
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Online
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Leading players
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Mercadona continues to dominate
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 150: Spain: Leading grocers, sales (excl. VAT), 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 151: Spain: Leading grocers, outlets, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Sales per outlet
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 152: Spain: Leading grocers, sales per outlet, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Market shares
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 153: Spain: leading food retailers’ shares of all food retailers’ sales, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Online
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Online activity
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 154: Spain: Broadband connections (percentage of households), 2011-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Shopping online for food
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 155: Spain: Online purchasing in the last 12 months, 2009-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Online grocery market size
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Leading online players
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 156: Spain: leading online grocery retailers, estimated sales, 2016-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • The consumer – What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Women mostly responsible for grocery shopping in Spain
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Older Millennials likely to shop online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Shoppers are spending more at Lidl
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Supermarkets are considered most convenient format
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Who shops for groceries
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 157: Spain: who is responsible for grocery shopping, June 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 158: Spain: responsibility for grocery shopping, by gender, June 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • How they shop for groceries
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 159: Spain: how they shop for groceries, June 2019 and September 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 160: Spain: how they shop for groceries, June 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Where they shop for groceries
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Primary shop
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 161: Spain: grocery retailers used for primary shop, June 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Secondary shop
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 162: Spain: grocery retailers used for top up shopping, June 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Customer profiles
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 163: Spain: grocery retailer they spend the most with, by average age and income, June 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retailers used and channel used to shop
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 164: Spain: how they shop for groceries by main grocery retailer used, June 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Number of retailers used
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 165: Spain: repertoire of grocery retailers used, June 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Attributes associated with different types of grocery retailer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 166: Spain: attributes associated with types of grocery retailer, June 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Appendix – Data sources, abbreviations and supporting information
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Abbreviations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Data sources
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • UK

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Overview
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Products covered in this Report
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Executive summary
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • The market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Real incomes continue to grow but there is still uncertainty in the market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 167: Average weekly earnings, by consumer price index, January 2016-September 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Spending on food and drink slowed in 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Supermarkets on track to record third consecutive year of growth in 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 168: All food retail sales (inc. VAT), 2014-24
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 169: Supermarkets’ market size and forecast (inc. VAT), 2014-24
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Despite growth supermarkets continue to lose share of spending in the sector
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 170: Estimated breakdown of all grocery retail sales, by channel, 2013-19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Companies and brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Tesco and Booker account for a quarter of the market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 171: Leading grocery retailers: Share of all grocery retail sales, 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • M&S gets a new look as it aims for more big-basket shoppers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 172: M&S Clapham, November 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Tesco scores high on trust
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 173: Key metrics for selected brands, October 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • The consumer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • The number doing a ‘main shop’ only ticks up once more
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 174: How grocery shoppers typically shop, 2015-19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Supermarket use continues to fall
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 175: Store format where the most is spent in a typical month, 2016-19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Over half of grocery shoppers use Tesco on a monthly basis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 176: Grocery retailers used, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Sainsbury’s struggles to capture younger primary shoppers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 177: Leading grocery retailers used for primary and secondary shops, by age, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Own-brand crucial to differentiation…
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 178: Attitudes towards own-brand, by age, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • …as are food counters
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 179: Attitudes towards food counters in supermarkets, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • The debate between manned and self-service checkouts continues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Food waste and plastic still key considerations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 180: Ethical considerations of grocery shoppers, by rank, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Plastic reduction can improve the look of stores
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 181: Attitudes towards packaging, recycling and dietary products, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Issues and insights
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • 2010-19: A review
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • The facts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • The implications
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • 2030: The demographic and technological drivers of shopping behaviour
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • The facts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • The implications
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • 2030: The channels and players that will succeed
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • The facts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • The implications
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • The market – What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Real incomes continue to grow but there is still uncertainty in the market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Spending on food and drink slowed in 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Supermarkets on track to record third consecutive year of growth in 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Despite growth supermarkets continue to lose share of spending in the sector
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Market drivers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Overall inflation steady as food and drink prices rise
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 182: Food and drink inflation, September 2018-August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Real incomes continue to grow
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 183: Average weekly earnings, by consumer price index, January 2016-October 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Confidence rises in 2019 amid Brexit uncertainty
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 184: Financial confidence tracker, January 2017-September 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Main cause of concern around Brexit is cost of living
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 185: Consumer views on the impact of the EU referendum on the UK economy, September 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Number of homeowners increases
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 186: UK household tenure status, 2013-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Consumer spending on food and drink
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Spending on food and drink remains strong but slowing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 187: Consumer spending on core food and drink categories, 2014-19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Food spending to slow
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 188: Annual % change in consumer spending, value and volume, and inflation in food, 2014-19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Food spending breakdown
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 189: Breakdown of consumer spending on food, 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Spending on non-alcoholic drinks
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 190: Annual % change in consumer spending, value and volume, and inflation in non-alcoholic drinks, 2014-19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Alcoholic drinks
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 191: Annual % change in consumer spending, value and volume, and inflation in alcoholic drinks, 2014-19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 192: Breakdown of value spending in the alcoholic drinks category, 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Sector size and forecast
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Grocery sector continues to see steady growth
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 193: All food retail sales (inc. VAT), 2014-24
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 194: All food retail sales (inc. VAT) market size and forecast, at current and constant prices, 2014-24
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Supermarket sector size
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 195: Supermarkets’ market size and forecast (inc. VAT), 2014-24
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 196: Supermarkets: market size and forecast (inc. VAT), at current and constant prices, 2014-24
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Forecast methodology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Channels of distribution
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Supermarkets still the dominant channel…
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 197: Estimated channels of distribution for grocery retail sales, 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • …but large-format stores continue to lose share of spending
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 198: Estimated breakdown of all grocery retail sales, by channel, 2013-19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • The consumer – What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • The number doing a ‘main shop’ only ticks up once more
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Supermarket use continues to fall
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Over half of grocery shoppers use Tesco on a monthly basis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Sainsbury’s struggles to capture younger primary shoppers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Own-brand crucial to differentiation…
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • …as are food counters
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • The debate between manned and self-service checkouts continues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Food waste and plastic still key considerations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • How they shop
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Nine in 10 are responsible for grocery shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • The recent trend reversed
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 199: How grocery shoppers typically shop, 2015-19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • 25-44s’ habits show greatest change
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 200: How grocery shoppers typically shop, by age, 2018 and 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • If established is this a positive trend for supermarkets?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Shopping behaviour is seasonal
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 201: How grocery shoppers typically shop, by season, May 2016-March 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Types of stores used
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Supermarket use continues to edge downward
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 202: Store format where the most is spent in a typical month, 2016-19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Younger shoppers more likely to have shifted spend away
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 203: Store format where the most is spent in a typical month, by age, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Supermarkets hit by newer ways to shop
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 204: Store format where the most is spent in a typical month, by parental status and age, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 205: Store format where the most is spent in a typical month, by lifestage and income, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retailers shopped with
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Amazon wins more shoppers than ever
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 206: Grocery retailers used, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Asda struggles to attract top-up shoppers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 207: Trend of grocery retailers used, 2017-19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Morrisons attracts more top-up shoppers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 208: Grocery retailers used for primary and secondary shops, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Over a third shop at more than three stores a month
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 209: Repertoire of secondary retailers used, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Half of Lidl shoppers top up at Tesco
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 210: Where leading retailers’ primary shoppers also shop, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retailer demographic comparison
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Tesco loses 25-44 primary shoppers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 211: Leading grocery retailers used for primary and secondary shops, by age, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Aldi attracts younger primary shoppers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 212: The discounters: primary and secondary shoppers, by age, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Morrisons attracts urban shoppers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 213: Leading grocery retailers used for primary and secondary shops, by location, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Lidl and Aldi attract equal primary shoppers in London
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 214: Leading retailers’ primary shoppers, by region, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 215: Leading retailers’ secondary shoppers, by region, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Morrisons attracts the most lower-income households
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 216: Leading grocery retailers used for primary and secondary shops, by household income bracket, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Discounters attract a more affluent shopper base
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 217: Aldi and Lidl, primary and secondary grocery shoppers, by household income bracket, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • The importance of own-brand
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Over half think own-brand is a retailer’s defining feature
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 218: Attitudes towards own-brand, by age, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Aldi and Lidl’s impact on attitudes towards own-brand
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Tesco doubles down with Exclusively at Tesco
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 219: Exclusively at Tesco private-label ranges, 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 220: New Sainsbury’s private-label ranges, 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Just because it’s value doesn’t mean it has to look value
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 221: Asda value chicken meatballs, 2014 versus 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 222: Morrisons value beef curry, 2012 versus 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Food counters and added services
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Differentiation key
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Food counters seen as a differentiator
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 223: Attitudes towards food counters in supermarkets, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 224: Agreement with statements regarding food counters in supermarkets, by age, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Non-foods and services create the multi-mission experience
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 225: Behaviours towards non-foods and services in supermarkets, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 226: Behaviours towards non-foods and services in supermarkets, by format where the most is spent in a typical month, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • The checkout experience
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Most still use staffed tills at grocery stores
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 227: Checkout behaviours of grocery shoppers, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Modern developments and implications for the large-format sector
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 228: Sainsbury’s Smartshop app in action, April 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • What does such tech mean for the supermarket checkout experience?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Ethical considerations in grocery shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Food waste and plastic use still the key issues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 229: Ethical considerations of grocery shoppers, by rank, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Significant differences in opinion between the generations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 230: Ethical considerations of grocery shoppers, any rank, by age, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • The fight against plastics can lead to better in-store environments
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 231: Attitudes towards packaging, recycling and dietary products, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Attitudes towards pricing, dietary needs and stockpiling
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • EDLP adds convenience but can lessen the excitement
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 232: Attitudes towards price and promotions at grocery retailers, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • The rise of dietary demands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 233: Attitudes towards dietary needs, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • A fifth stockpiled products ahead of the October Brexit deadline
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 234: Stockpiling behaviours, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Leading retailers – What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Tesco and Booker account for a quarter of the market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • M&S gets a new look as it aims for more big-basket shoppers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Online usage being driven by existing users
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Tesco scores highly on trust
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Leading retailers – Key metrics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 235: Leading grocery retailers, net sales, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Stores
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 236: Leading grocery retailers: Store numbers, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 237: Leading grocery retailers: Annual sales per outlet, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Sales areas and densities
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 238: Leading grocery retailers: Total sales area, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 239: Leading grocery retailers: Annual sales per square metre, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Operating profits and margins
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 240: Leading grocery retailers: Operating profits, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 241: Leading grocery retailers: Operating margins, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Market share
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Tesco increases its advantage over the other big four
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 242: Leading grocery retailers: Share of all grocery retail sales, 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Market concentration drops in spite of acquisitions
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 243: Leading grocery retailers: Share of all grocery retail sales, 2014-19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • A note on our market share
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Online grocery usage is driven by existing customers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 244: Use of online grocery services, December 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Continued growth of online grocery hangs on addressing negative experiences
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 245: Estimated breakdown of sector sales, by channel, 2013-19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Issues encountered with online grocery shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 246: Issues experienced with online grocery orders in the past year, December 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Why consumers choose not to shop online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 247: Reasons for not shopping online for groceries, by previous experience of or interest in using online groceries services, December 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Key players in the online grocery sector
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 248: Leading online grocery retailers’ estimated market shares (excluding VAT), 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Space allocation summary
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Summary data and classifications
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 249: Food, non-food standard classifications, 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Hypermarkets convenience comparison overview
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Hypermarkets broadening their product and services offering to give customers more reasons to visit
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 250: UK leading food retailers’ hypermarket store format: Convenience comparison overview split, November 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Detailed hypermarket convenience comparison split
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 252: UK leading food retailers’ hypermarket store format: Convenience comparison detailed split, November 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Superstores convenience comparison overview
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Bigger percentage share of in-store space allocated to convenience products
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 253: UK leading food retailers’ superstore format: Convenience comparison overview split, November 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 254: Wok Street, Sainsbury’s Superstore, Finchley Road, London, November 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Detailed superstores convenience comparison split
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 255: UK leading food retailers’ superstore format: Convenience comparison detailed split, November 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Smaller supermarkets and discounters convenience comparison overview
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 256: UK leading food retailers’ smaller supermarkets and discounters: Convenience comparison overview split, November 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Detailed smaller supermarkets and discounters comparison split
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 257: UK leading food retailers’ smaller supermarkets and discounters: Convenience comparison detailed split, November 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Food and drink categories split
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 258: UK leading food retailers: food and drink categories as a percentage of total space allocated to food and drink, November 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Retail product mix
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 259: Leading food retailers, estimated sales mix, 2018/19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 260: Leading food retailers: category sales as a % of total sales, 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 261: Leading food retailers, sales density by broad category, per sqm, 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 262: Leading food retailers: estimated share of key product markets, 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Launch activity and innovation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Supermarkets drive forward their sustainability agendas
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 263: M&S vertical farming initiative with Infarm, 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Payment services that help save time
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 264: M& ‘Mobile, Pay, Go’ service at its store in Clapham Junction, 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Experiencing the supermarket in different ways
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 265: Aldi Local store in Balham, 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Developments in delivery
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 266: Waitrose Rapid Deliver service, 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Promoting health and wellness
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 267: Sainsbury’s ‘Unlock the Hero in You’ campaign, 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Non-food innovations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Sustainability efforts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Extending the brand into non-food categories
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Advertising and marketing activity
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Total sector advertising down 7.7% year-on-year in 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 268: Recorded above-the-line, online display and direct mail total advertising expenditure by UK supermarket and online grocers, 2015-19*
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Tesco is the sector’s biggest advertising spender
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 269: Recorded above-the-line, online display and direct mail total advertising expenditure, by leading UK supermarket and online grocers, 2015-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Advertising spend peaks around Christmas
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 270: Recorded above-the-line, online display and direct mail total advertising expenditure by UK supermarket and online grocers, by month, 2017 and 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • TV accounts for the biggest percentage share of advertising spend
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 271: Percentage media type split of recorded above-the-line, online display and direct mail total advertising expenditure by UK supermarkets and online grocers, 2015-19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • What we’ve seen so far in 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Tesco and Sainsbury’s celebrating anniversaries
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Asda and Lidl focusing on quality and range
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Co-op community-focused campaign
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Ocado’s grocery delivery with no friction
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Costcutter’s biggest summer campaign to date
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Nielsen Ad Intel coverage
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Brand research
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Brand map
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 272: Attitudes towards and usage of selected brands, October 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Key brand metrics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 273: Key metrics for selected brands, October 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Brand attitudes: Tesco most trusted retailer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 274: Attitudes, by brand, October 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Brand personality: Co-op perceived to be more fun
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 275: Brand personality – macro image, October 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Ocado, Waitrose and M&S are the most stylish
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 276: Brand personality – micro image, October 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Brand analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Tesco the most trusted brand
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Sainsbury’s leads on style and being ethical out of big four
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Asda wins on accessibility over Sainsbury’s
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Morrisons joins Sainsbury’s in third place for reliable retailer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Aldi is accessible to customers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Co-op continues to be the most ethical
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Lidl is more basic than rival Aldi
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • M&S styles it out with great customer service
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Iceland offers great value for money
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Waitrose’s perceived exclusivity wavers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Amazon’s innovativeness and uniqueness remain high
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Ocado is perceived as exclusive and comes highly recommended
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Appendix – Data sources, abbreviations and supporting information
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Data sources
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Financial definitions
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Consumer research methodology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Abbreviations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Detailed space allocation data
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 277: UK leading food retailers hypermarket store format: detailed space allocation, November 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 278: UK leading food retailers superstore format: detailed space allocation, November 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 279: UK leading food retailers smaller supermarkets and discounters: detailed space allocation, November 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Appendix – Market size and forecast
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Forecast methodology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Ahold Delhaize

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Omnichannel set to be key growth driver
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Technology to be at the heart of the business
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Helping customers to eat more healthily
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • A greater focus on sustainability
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What next?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 280: Ahold Delhaize: Group financial performance, 2015-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 281: Ahold Delhaize: Outlet data, 2015-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Aldi

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Aldi to buy ‘Leader Price’ discounter from Casino
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Increasing transparency with a focus on sustainability
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Nord and Süd collaborate on own-brand sourcing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Meeting individual market needs
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Aldi Nord evolving faster than ever
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 282: Aldi: estimated group sales performance, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 283: Aldi: outlet data: 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Asda Group

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • 30-minute grocery delivery service
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Preparing to launch new membership-free cash & carry operation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Mobile app scan-and-pay trial to speed up the shopping process
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Helping shoppers spread the cost of shopping at a time of uncertainty
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Expanded foodservice offering giving people more reasons to visit its stores
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Commitment to plastic reduction
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 284: Asda Group Ltd: Group financial performance, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 285: Asda Group Ltd: Outlet data, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Auchan

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Single brand transformation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Auchan eyes €1.1 billion in savings by 2022
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • New strategy involves concessions in hypermarkets
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Partnership with OMV for MyAuchan banner in Romania
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Where next?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 286: Auchan: Group financial performance, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 287: Auchan: Group outlet data, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Carrefour

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Investing in the ‘Next’ concept to improve consumer experience
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Omnichannel strategy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Local focus
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Sustainability is a focus
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Greater transparency from suppliers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What next?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 288: Carrefour: Group financial performance, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 289: Carrefour: Group outlet data, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 290: Carrefour: Number of stores by country, December 2018
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 291: Carrefour (Europe): Outlet data, by format, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Casino

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Potential sale of Leader Price to Aldi
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Moving over to digital
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Creating synergies across physical and digital spheres
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Improved shopping experience with new store concept
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Casino trials ‘click and collect’ service for IKEA at hypermarkets…
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • …and works with Hema to broaden its product range
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • What next?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 292: Casino: Group financial performance, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 293: Casino (France): Outlet data, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • The Co-operative Group

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Expanding on-demand delivery grocery service
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Ringing the changes in-store with the rollout of pay-in-aisle technology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • NUS deal an opportunity to build brand loyalty with the next generation of grocery shoppers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Useful services proposition gives consumers more reasons to visit its stores
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Expanded foodservice and food-to-go options
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Reducing plastics and improving the recyclability of its packaging
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 294: The Co-operative Food: Group financial performance, 2014/15-2018/19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 295: The Co-operative Food: Outlet data, 2014/15-2018/19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Dia

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • L1 Retail rescue plan to secure the future of Dia
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Management changes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Transformation programme underway
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • DIA decides to keep Clarel as separate business unit
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • What next?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 296: Dia: Group financial performance, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 297: Dia: outlet data, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 298: Dia: store formats
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Edeka Group

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Driving online with new app collaboration
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Taking the lead in health and wellness
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Focus on organics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • What next?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 299: Edeka Group: food retail sales performance, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 300: Edeka Group: outlet data, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Iceland Foods

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Accelerating retail park store format and continuing core high street refits
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Exploring new channels to sell its food and expand customer base
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Unique new own-label food offering to drive footfall
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Enhanced online shopping service
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Tackling the problem of plastic pollution
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 301: Iceland Foods Ltd: Group financial performance, 2014/15-2018/19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 302: Iceland Foods Ltd: Outlet data, 2014/15-2018/19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Jerónimo Martins

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Pingo Doce partners with Takeaway.com
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • WWF and Jerónimo Martins join forces
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Focus on price and innovation drives sales at Biedronka
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Biedronka introduces mobile payment via Blik app
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Jerómino Martins in 2019 and beyond
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 303: Jerónimo Martins: European retail financial performance, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 304: Jerónimo Martins: European retail outlet data, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • E. Leclerc

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Urban pick up points enable E. Leclerc to expand its catchment area
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Widening the appeal of ‘drives’ through third party partnerships
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Responding to growing demand for organic food
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 305: E. Leclerc (France): Estimated group sales performance, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 306: E Leclerc: outlets and estimated sales per outlet, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Les Mousquetaires (Intermarché)

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • New supermarket concept store in France
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Attracting urban shoppers with food-to-go
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Stronger focus on clean eating with reformulation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 307: Les Mousquetaires: grocery operations – Estimated sales performance, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 308: Les Mousquetaires: grocery outlet data, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Marks & Spencer (UK Food)

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • A full online food delivery service for the first time
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Repurposing store estate will give more customers access to the full M&S Food range
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Tapping into new food trends with innovative products
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • New value-for-money positioning to appeal to a wider audience
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • In-store farming for exceptional freshness
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Upping the ante on its war on plastic
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Incentivising customers to reduce food waste
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 309: Marks & Spencer (UK food): Group sales performance, 2014/15-2018/19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 310: Marks & Spencer (UK Food): Food outlets, by format, 2014/15-2018/19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 311: Marks & Spencer (UK food): Outlet data, 2014/15-2018/19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Mercadona

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • More renovations to Efficient Store Model and new Ready to Eat category
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Growing online with more coverage and a new logistics partner
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Expanding into Portugal
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What next?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 312: Mercadona: group financial performance, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 313: Mercadona: outlet data, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Ocado Group

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • 50/50 joint venture with M&S
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Future earnings potential of proprietary software and robotic infrastructure solutions
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • On-demand grocery delivery service
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Freshly harvested produce delivered within an hour
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Improving the shopping experience
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 314: Ocado Group plc: Group financial performance, 2013/14-2017/18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 315: Ocado Group plc: Key performance metrics, 2014/15-2018/19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Real

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Impact of sale of Real
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Real joins forces with other European retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Real opens stores with a focus on experience
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Focus on sustainability
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 316: Real (Germany): group sales performance, 2014/15-2018/19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 317: Real (Germany): outlet data, 2014/15-2018/19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Rewe

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Rewe looks to convenience segment
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Technology investments in product scanning, payments and traceability
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • War on plastic continues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • eCommerce developments
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 318: Rewe: Group financial performance, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 319: Rewe: Outlet data, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • J Sainsbury

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Sainsbury’s six new strategic priorities
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Sainsbury’s and Asda merger blocked by CMA
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Integration of the Argos business remains challenging
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Digital update to Nectar loyalty scheme
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Unmanned stores
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 320: J Sainsbury (UK): Group financial performance, 2014/15-2018/19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 321: J Sainsbury (UK): Outlet data, 2014/15-2018/19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Schwarz Group (Lidl)

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Lidl pushing online growth in more markets
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • UK anticipates online launch
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Kaufland seeking a road to recovery
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Lidl opens smallest store
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Adapting to shopper trends
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 322: Schwarz Group: Group sales performance, 2014/15-2018/19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 323: Schwarz Group: Outlet data, 2014/15-2018/19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Spar International

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Maximising foodservice opportunities
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Positioned to capitalise on shopping locally and food provenance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Checkout-free shopping with scan, pay and go
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Rollout of healthy food product ranges across European markets
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Tackling food waste and saving consumers money at the same time
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 324: Spar International: Selected Western Europe and Central & Eastern Europe retail sales, by country, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 325: Spar International: Selected Western Europe and Central & Eastern Europe stores, by country, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 326: Spar International: Selected Western Europe and Central & Eastern Europe retail sales area, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Tesco

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Dave Lewis decides to leave the business
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Tesco counter cost cuts expected to hit 9,000 jobs
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Metro: simplifying store operations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • New Clubcard subscription service
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Booker acquires Best Food Logistics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Tesco continues to invest in Jack’s
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Increased investment in Asia
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 327: Tesco: Central Europe and Asia, like-for-like growth, Q1 2017/18-Q2 2019/20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 328: Tesco Plc: Group financial performance, 2014/15-2018/19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 329: Tesco plc, group outlet data, 2014/15-2018/19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Waitrose & Partners

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Radical management restructuring will bring Waitrose and John Lewis brands closer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Waitrose and John Lewis testing new joint loyalty scheme
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • End of Ocado supply deal a blow
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Expanded order fulfilment options offering greater flexibility and convenience
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Upskilling food counter staff
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Unique at-home tasting experiences
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Taking action on plastics and food waste
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 330: Waitrose & Partners: Group financial performance, 2014/15-2018/19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 331: Waitrose & Partners: Outlet data, 2014/15-2018/19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Wm Morrison Group

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Breathing new life into its stores and loyalty scheme
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Same-day online delivery
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Capitalising on growth in convenience store sector through wholesale tie-ups
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Expanded own online shop delivery options
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Reducing plastic usage and minimising food waste
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 332: Wm Morrison Group: Group financial performance, 2014/15-2018/19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 333: Wm Morrison Group: Outlet data, 2014/15-2018/19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Retail offering

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Market

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Consumer

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Brand/Company

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Data

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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