Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close

Description

Description

“After seeing sales increase 3.7% in 2018, grocery retailers are facing a challenging year in Germany and struggling to hold on to market share in a very mature market. As most Germans split their grocery spend across different retailers, supermarkets and food discounters continue to fight a hard battle to remain relevant, playing to their strengths while trying to differentiate their offering in light of new trends and what German shoppers value the most.”
– Armando Falcao, European Retail Analyst

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Areas covered in this report
      • Executive summary

          • The market
            • Consumer spending
              • Figure 1: Germany: Consumer spending on food, drink and tobacco, 2014-19
            • Inflation
              • Sector size and forecast
                • Figure 2: Germany: Food retailers, sales (excl. VAT), 2014-24
              • Channels of distribution
                • Figure 3: Germany: Estimated distribution of spending on food, drinks and tobacco by channel, 2018
              • Companies and brands
                • Leading players
                  • Figure 4: Germany: Leading grocers, sales, 2018
                • Market shares
                  • Figure 5: Germany: Leading food retailers’ shares of all food retailers’ sales, 2018
                • Online
                  • Figure 6: Germany: Online food sales, incl. VAT, 2018
                • The consumer
                  • Who shops for groceries
                    • Figure 7: Germany: Who shops for groceries, by gender, June 2019
                  • How they shop for groceries
                    • Figure 8: Germany: How they shop for groceries, June 2019
                  • Where they shop for groceries
                    • Figure 9: Germany: Where they shop for groceries, June 2019
                    • Figure 10: Germany: Where else they shop for groceries, June 2019
                  • Attributes associated with different types of grocery retailer
                    • Figure 11: Germany: Attributes associated with discounters and supermarkets, June 2019
                  • What we think
                  • Issues and insights

                    • The fight against food wastage
                      • The facts
                        • The implications
                          • The war against plastic grows stronger
                            • The facts
                              • The implications
                              • The market – What you need to know

                                • Growth in groceries spend set to slow down to 1.4% in 2019
                                  • Grocers outperform food specialists yet again
                                    • Retailers’ sales forecast to reach €250 billion by 2024
                                      • Inflation peaks in 2018 but decreases for food
                                        • Discounters raise their share to 46% of consumer spending
                                        • Consumer spending

                                          • Spending continues to rise with higher employment and wages
                                              • Figure 12: Germany: Consumer spending on food, drinks and tobacco (incl. VAT), 2014-19
                                          • Sector size and forecast

                                            • Growth in retail followed by economic slowdown in 2019
                                              • Figure 13: Germany: Food retailers, sales (excl. VAT), 2014-19
                                              • Figure 14: Germany: Food retailers, forecast sales (excl. VAT), 2019-24
                                          • Inflation

                                              • Figure 15: Germany: Harmonised index of consumer prices (HICP), annual % change, 2014-18
                                              • Figure 16: Germany: Consumer prices* of food and drink, Annual % change, January 2018 - August 2019
                                          • Channels of distribution

                                              • Figure 17: Germany: distribution of food and drink products (excluding tobacco) spending by channel, 2015-18
                                              • Figure 18: Germany: distribution of food and drink products (excluding tobacco) spending by channel, 2018
                                          • Leading players – What you need to know

                                            • Edeka remains the largest food retailer in Germany
                                              • Rewe and Schwarz grow the most among the leaders
                                                • Strong growth in sales for smaller players
                                                  • Concentration increases as top 14 represent 86% of sales
                                                    • Proportion of online grocery shoppers grows more slowly
                                                      • Online sales of food grow 20.4%
                                                      • Leading players

                                                        • Edeka maintains its leadership position
                                                          • Rewe and Schwarz show the strongest growth in the top four
                                                            • Smaller players perform well in 2018
                                                              • Metro to sell Real
                                                                • Figure 19: Germany: Leading grocers, sales, 2014/15-2018/19
                                                                • Figure 20: Germany: Leading grocers, outlets, 2014/15-2018/19
                                                              • Sales per outlet
                                                                • Figure 21: Germany: Leading grocers, sales per outlet, 2014/15-2018/19
                                                            • Market shares

                                                                • Figure 22: Germany: Leading grocers’ share of all food retailers’ sales, 2014/15-2018/19
                                                                • Figure 23: Germany: Leading grocers’ shares of all food retailers’ sales, 2015/16-2018/19
                                                            • Online

                                                              • Internet access
                                                                • Figure 24: Germany: Broadband connections as % of all households, 2010-18
                                                              • Shopping online for food
                                                                • Figure 25: Germany: Online purchasing in the last 12 months, 2010-18
                                                              • Online grocery market size
                                                                • Figure 26: Germany: Online food sales, including VAT, 2014-18
                                                              • Leading online players
                                                                • Edeka develops online capability
                                                                  • Rewe remains the largest online grocery player in Germany
                                                                    • Real expands drive-in and collect offer
                                                                      • Schwarz Group’s ecommerce remains limited to non-food
                                                                        • Aldi Nord joins online retailers
                                                                          • Amazon Fresh
                                                                            • food.de operates a pure food delivery service
                                                                              • Getnow
                                                                              • The consumer – What you need to know

                                                                                • Women remain responsible for grocery shopping
                                                                                  • Shopping in-store remains culturally predominant
                                                                                    • Edeka most popular for major spend
                                                                                      • Discounters remain top secondary shopping destination
                                                                                        • Supermarkets for convenience and discounters for price
                                                                                          • Food specialists are best for fresh food
                                                                                            • Leading retailers play to different strengths
                                                                                            • Who shops for groceries

                                                                                              • Women continue to take most responsibility for grocery shopping
                                                                                                • Figure 27: Germany: Who shops for groceries, by age and gender, June 2019
                                                                                            • How they shop for groceries

                                                                                              • Shopping in-store remains predominant
                                                                                                • Figure 28: Germany: How they shop for groceries, online and in-store, September 2017, September 2018 and June 2019
                                                                                              • Younger consumers continue to lead in online shopping
                                                                                                • Figure 29: Germany: How they shop for groceries, by age and gender, online and in-store, June 2019
                                                                                            • Where they shop for groceries

                                                                                              • Aldi remains the most used grocery retailer
                                                                                                • Figure 30: Germany: Where they shop for groceries (net main or secondary grocery shopping), June 2019
                                                                                              • Primary shop
                                                                                                • Edeka remains leader for main shopping trip
                                                                                                  • Leading players lose out as main spending destination
                                                                                                    • Figure 31: Germany: Where they shop for groceries, JUne 2018/19
                                                                                                  • Retailers used and channel used to shop
                                                                                                    • Aldi, Edeka and Lidl preferred to shop only in-store
                                                                                                      • Figure 32: Germany: Where they shop for groceries, always in-store and sometimes online, June 2019
                                                                                                    • Customer profiles
                                                                                                      • Figure 33: Germany: grocery retailer they spend the most with, by average age and income, June 2019
                                                                                                      • Figure 34: Germany: secondary grocery retailers used, by average age and income, June 2019
                                                                                                    • Higher income households continue to split their grocery shopping
                                                                                                      • Figure 35: Germany: Repertoire of where they shop for groceries, by household income, June 2019
                                                                                                  • Attributes associated with different types of grocery retailer

                                                                                                      • Supermarkets are the most convenient
                                                                                                        • Discounters lead in ‘value for money’
                                                                                                          • Food specialists are best for fresh food
                                                                                                            • Figure 36: Germany: Attributes associated with different types of grocery stores, June 2019
                                                                                                          • Edeka and Rewe provide different benefits
                                                                                                            • Aldi and Lidl are average across all attributes
                                                                                                              • Figure 37: Germany: Attributes associated to each grocery retailer, June 2019
                                                                                                          • Appendix – Data sources, abbreviations and supporting information

                                                                                                            • Abbreviations
                                                                                                              • Data sources
                                                                                                              • Aldi

                                                                                                                  • What we think
                                                                                                                    • Aldi to buy ‘Leader Price’ discounter from Casino
                                                                                                                      • Increasing transparency with a focus on sustainability
                                                                                                                        • Nord and Süd collaborate on own-brand sourcing
                                                                                                                          • Meeting individual market needs
                                                                                                                            • Aldi Nord evolving faster than ever
                                                                                                                              • Company background
                                                                                                                                • Company performance
                                                                                                                                  • Figure 38: Aldi: estimated group sales performance, 2014-18
                                                                                                                                  • Figure 39: Aldi: outlet data: 2014-18
                                                                                                                                • Retail offering
                                                                                                                                • Edeka Group

                                                                                                                                    • What we think
                                                                                                                                      • Driving online with new app collaboration
                                                                                                                                        • Taking the lead in health and wellness
                                                                                                                                          • Focus on organics
                                                                                                                                            • What next?
                                                                                                                                              • Company background
                                                                                                                                                • Company performance
                                                                                                                                                  • Figure 40: Edeka Group: food retail sales performance, 2014-18
                                                                                                                                                  • Figure 41: Edeka Group: outlet data, 2014-18
                                                                                                                                                • Retail offering
                                                                                                                                                • Real

                                                                                                                                                    • What we think
                                                                                                                                                      • Impact of sale of Real
                                                                                                                                                        • Real joins forces with other European retailers
                                                                                                                                                          • Real opens stores with a focus on experience
                                                                                                                                                            • Focus on sustainability
                                                                                                                                                              • Company background
                                                                                                                                                                • Company performance
                                                                                                                                                                  • Figure 42: Real (Germany): group sales performance, 2014/15-2018/19
                                                                                                                                                                  • Figure 43: Real (Germany): outlet data, 2014/15-2018/19
                                                                                                                                                                • Retail offering
                                                                                                                                                                • Rewe

                                                                                                                                                                    • What we think
                                                                                                                                                                      • Rewe looks to convenience segment
                                                                                                                                                                        • Technology investments in product scanning, payments and traceability
                                                                                                                                                                          • War on plastic continues
                                                                                                                                                                            • eCommerce developments
                                                                                                                                                                              • Company background
                                                                                                                                                                                • Company performance
                                                                                                                                                                                  • Figure 44: Rewe: Group financial performance, 2014-18
                                                                                                                                                                                  • Figure 45: Rewe: Outlet data, 2014-18
                                                                                                                                                                                • Retail offering
                                                                                                                                                                                • Schwarz Group (Lidl)

                                                                                                                                                                                    • What we think
                                                                                                                                                                                      • Lidl pushing online growth in more markets
                                                                                                                                                                                        • UK anticipates online launch
                                                                                                                                                                                          • Kaufland seeking a road to recovery
                                                                                                                                                                                            • Lidl opens smallest store
                                                                                                                                                                                              • Adapting to shopper trends
                                                                                                                                                                                                • Company background
                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                    • Figure 46: Schwarz Group: Group sales performance, 2014/15-2018/19
                                                                                                                                                                                                    • Figure 47: Schwarz Group: Outlet data, 2014/15-2018/19
                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                  • Spar International

                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                        • Maximising foodservice opportunities
                                                                                                                                                                                                          • Positioned to capitalise on shopping locally and food provenance
                                                                                                                                                                                                            • Checkout-free shopping with scan, pay and go
                                                                                                                                                                                                              • Rollout of healthy food product ranges across European markets
                                                                                                                                                                                                                • Tackling food waste and saving consumers money at the same time
                                                                                                                                                                                                                  • Company background
                                                                                                                                                                                                                    • Company performance
                                                                                                                                                                                                                      • Figure 48: Spar International: Selected Western Europe and Central & Eastern Europe retail sales, by country, 2014-18
                                                                                                                                                                                                                      • Figure 49: Spar International: Selected Western Europe and Central & Eastern Europe stores, by country, 2014-18
                                                                                                                                                                                                                      • Figure 50: Spar International: Selected Western Europe and Central & Eastern Europe retail sales area, 2014-18
                                                                                                                                                                                                                    • Retail offering

                                                                                                                                                                                                                    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                                                                                                                                                                                                    • Market

                                                                                                                                                                                                                      Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                                                                                                                                                                                                    • Consumer

                                                                                                                                                                                                                      Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                                                                                                                                                                                                    • Brand/Company

                                                                                                                                                                                                                      Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                                                                                                                                                                                                    • Data

                                                                                                                                                                                                                      Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                                                                                                                                                                                                    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                                                                                                                                                                                    Trusted by companies. Big and small.