Supermarkets - Italy - November 2018
“Although consumer spending and retail sales growth appears to have slowed in 2018, the leading grocery retailers in Italy have continued to perform well. As a result, there is ongoing consolidation in what has traditionally been a highly fragmented market. Once reluctant to embrace the online channel, most of the leading players have now recognised the need to offer an e-commerce service and are experimenting with different ways to create a compelling multichannel experience. This will only make the leading players more dominant in the Italian grocery market.”
– Samantha Dover, Senior Retail Analyst
This Report looks at the following areas:
- The rise of the discounters
- The opportunity that lies in food waste reduction
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Table of contents
Overview
- What you need to know
- Areas covered in this Report
- What you need to know
Executive Summary
- The market
- Consumer spending
- Figure 1: Italy: annual percentage change in consumer spending on food and beverages, 2013-17
- Sector size and forecast
- Figure 2: Italy: food retailers, sales (ex VAT), 2013-22
- Channels of distribution
- Figure 3: Italy: estimated distribution of spending on food and beverages, 2017
- Companies and brands
- Market shares
- Figure 4: Italy: top 10 grocers’ shares of all food retailers’ sales, 2017
- Leading players
- Online
- Figure 5: Italy: online purchasing, 2008-17
- The consumer
- Who shops for groceries
- How they shop
- Figure 6: Italy: how they shop for groceries, September 2018
- Where they shop
- Figure 7: Italy: where they shop for groceries, September 2018
- Attitudes to shopping for groceries
- Figure 8: Italy: attitudes to buying groceries, September 2018
- What we think
Issues and Insights
- The rise of the discounters
- The facts
- The implications
- The opportunity that lies in food waste reduction
- The facts
- The implications
- The rise of the discounters
The Market – What You Need to Know
- Spending falling in real terms
- Growth in the sector held back by smaller players
- Grocers remain dominant
- Spending falling in real terms
Consumer Spending
- Consumer spending growth slows
- Figure 9: Italy: consumer spending on food, drink and tobacco (inc VAT), 2013-18
- Consumer spending growth slows
Sector Size and Forecast
- Sector expected to grow just 0.3% in 2018
- Figure 10: Italy: food retailers, sales (ex VAT), 2013-18
- Growth forecast to accelerate in 2019
- Figure 11: Italy: food retailers, forecast sales (ex VAT), 2018-23
- Sector expected to grow just 0.3% in 2018
Inflation
- Figure 12: Italy: consumer prices* of food and drink, annual % change, 2013-17
- Figure 13: Italy: consumer prices* of food and drink, annual % change, January 2017-October 2018
Channels of Distribution
- Non-specialists gaining market share
- Figure 14: Italy: estimated distribution of spending on food and beverages, 2017
- Figure 15: Italy: estimated distribution of spending on food and beverages, 2013-17
- Non-specialists gaining market share
Leading Players – What You Need to Know
- A new leading player in the Italian grocery sector
- Discounters increase market share
- Online spending expected to reach €626 million
- A new leading player in the Italian grocery sector
Leading Players
- Conad replaces Coop Italia as the leading player
- Figure 16: Italy: leading grocers, sales (ex VAT), 2015-17
- Discounters continue to expand
- Figure 17: Italy: leading grocers, outlets, 2015-17
- Sales per outlet
- Figure 18: Italy: leading grocers, sales per outlet (ex VAT), 2015-17
- Conad replaces Coop Italia as the leading player
Market Shares
- Consolidation in the grocery sector
- Figure 19: Italy: leading grocers shares of all food retailers sales, 2015-17
- Consolidation in the grocery sector
Online
- Online activity
- Figure 20: Italy: online purchasing, 2008-17
- Online grocery market size
- Leading online players
- Online activity
The Consumer – What You Need to Know
- Grocery shopping habits vary by age
- Online remains small
- Coop Italia, Conad and Lidl most used
- Reiterating the importance of sustainability and fresh produce
- Grocery shopping habits vary by age
Who Shops for Groceries
- More than half take responsibility for grocery shopping
- Figure 21: Italy: who shops for groceries, September 2018
- More than half take responsibility for grocery shopping
How They Shop for Groceries
- Most still shop in-store, but online usage growing
- Figure 22: Italy: how they shop for groceries, September 2018
- Most still shop in-store, but online usage growing
Where They Shop for Groceries
- Coop Italia is the most-used grocery retailer
- Figure 23: Italy: where they shop for groceries, net of responses, September 2018
- Lidl is a popular secondary retailer
- Figure 24: Italy: where they shop for groceries, September 2018
- Leading players attract older, more affluent customer base
- Figure 25: Italy: where they shop for groceries, net of responses, by age and income, September 2018
- Most people shop with multiple retailers
- Figure 26: Italy: repertoire of grocery retailers used, September 2018
- Coop shoppers show an appetite for purchasing online
- Figure 27: Italy: how they shop for groceries by grocery retailers where the most money is spent, September 2018
- Coop Italia is the most-used grocery retailer
Attitudes to Grocery Shopping
- Fresh produce is a key driver in where people choose to shop
- Figure 28: Italy: attitudes to fresh foods, September 2018
- Most think food waste is a problem
- Figure 29: Italy: attitudes to food waste, September 2018
- Concerns over plastic packaging are notable
- Figure 30: Italy: attitudes to food packaging, September 2018
Appendix – Data Sources, Abbreviations and Supporting Information
- Abbreviations
- Data sources
- Abbreviations
Aldi
- What we think
- Encouraging ‘one-stop shopping’
- Launching in Italy
- Growing harmonisation
- Company background
- Company performance
- Figure 31: Aldi: estimated group financial performance, 2013-17
- Figure 32: Aldi: outlet data, 2013-17
- Retail offering
Auchan
- What we think
- Growing focus on proximity
- Single brand transformation continues
- Horizon alliance offers opportunity to boost buying power
- Recovering lost ground on digital
- Company background
- Company performance
- Figure 33: Auchan: group financial performance, 2013-17
- Figure 34: Auchan: outlet data, 2013-17
- Retail offering
Carrefour
- What we think
- The Bompard era and Carrefour 2022 transformation plan
- New blood
- The hypermarket format
- Remodellings and transformations in all countries
- Partnerships
- Online
- Specialist e-commerce sites
- Organics
- Company background
- Company performance
- Figure 35: Carrefour: group financial performance, 2013-17
- Figure 36: Carrefour: outlet data, 2013-17
- Figure 37: Carrefour: store numbers by country, December 2017
- Figure 38: Carrefour (Europe): outlet numbers by format, 2013-17
- Retail offering
Rewe
- What we think
- More prominence for German goods and animal welfare
- Continued focus on sustainability
- EU directive threatens structure of Rewe and similar businesses
- Company background
- Company performance
- Figure 39: Rewe: group financial performance, 2013-17
- Figure 40: Rewe: outlet data, 2013-17
- Retail offering
Schwarz Group
- What we think
- Tight controls the key
- Problems in fresh foods
- Lessons from the UK
- Online
- Where next?
- Company background
- Company performance
- Figure 41: Schwarz Group: group financial performance, 2013/14-2017/18
- Figure 42: Schwarz Group: outlet data, 2013/14-2017/18
- Retail offering
Supermarkets - Italy - November 2018