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Supermarkets - Italy - November 2018

“Although consumer spending and retail sales growth appears to have slowed in 2018, the leading grocery retailers in Italy have continued to perform well. As a result, there is ongoing consolidation in what has traditionally been a highly fragmented market. Once reluctant to embrace the online channel, most of the leading players have now recognised the need to offer an e-commerce service and are experimenting with different ways to create a compelling multichannel experience. This will only make the leading players more dominant in the Italian grocery market.”
– Samantha Dover, Senior Retail Analyst

This Report looks at the following areas:

  • The rise of the discounters
  • The opportunity that lies in food waste reduction

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Table of contents

  1. Overview

    • What you need to know
      • Areas covered in this Report
      • Executive Summary

          • The market
            • Consumer spending
              • Figure 1: Italy: annual percentage change in consumer spending on food and beverages, 2013-17
            • Sector size and forecast
              • Figure 2: Italy: food retailers, sales (ex VAT), 2013-22
            • Channels of distribution
              • Figure 3: Italy: estimated distribution of spending on food and beverages, 2017
            • Companies and brands
              • Market shares
                • Figure 4: Italy: top 10 grocers’ shares of all food retailers’ sales, 2017
              • Leading players
                • Online
                  • Figure 5: Italy: online purchasing, 2008-17
                • The consumer
                  • Who shops for groceries
                    • How they shop
                      • Figure 6: Italy: how they shop for groceries, September 2018
                    • Where they shop
                      • Figure 7: Italy: where they shop for groceries, September 2018
                    • Attitudes to shopping for groceries
                      • Figure 8: Italy: attitudes to buying groceries, September 2018
                    • What we think
                    • Issues and Insights

                      • The rise of the discounters
                        • The facts
                          • The implications
                            • The opportunity that lies in food waste reduction
                              • The facts
                                • The implications
                                • The Market – What You Need to Know

                                  • Spending falling in real terms
                                    • Growth in the sector held back by smaller players
                                      • Grocers remain dominant
                                      • Consumer Spending

                                        • Consumer spending growth slows
                                            • Figure 9: Italy: consumer spending on food, drink and tobacco (inc VAT), 2013-18
                                        • Sector Size and Forecast

                                          • Sector expected to grow just 0.3% in 2018
                                            • Figure 10: Italy: food retailers, sales (ex VAT), 2013-18
                                          • Growth forecast to accelerate in 2019
                                            • Figure 11: Italy: food retailers, forecast sales (ex VAT), 2018-23
                                        • Inflation

                                            • Figure 12: Italy: consumer prices* of food and drink, annual % change, 2013-17
                                            • Figure 13: Italy: consumer prices* of food and drink, annual % change, January 2017-October 2018
                                        • Channels of Distribution

                                          • Non-specialists gaining market share
                                            • Figure 14: Italy: estimated distribution of spending on food and beverages, 2017
                                            • Figure 15: Italy: estimated distribution of spending on food and beverages, 2013-17
                                        • Leading Players – What You Need to Know

                                          • A new leading player in the Italian grocery sector
                                            • Discounters increase market share
                                              • Online spending expected to reach €626 million
                                              • Leading Players

                                                • Conad replaces Coop Italia as the leading player
                                                  • Figure 16: Italy: leading grocers, sales (ex VAT), 2015-17
                                                • Discounters continue to expand
                                                  • Figure 17: Italy: leading grocers, outlets, 2015-17
                                                • Sales per outlet
                                                  • Figure 18: Italy: leading grocers, sales per outlet (ex VAT), 2015-17
                                              • Market Shares

                                                • Consolidation in the grocery sector
                                                    • Figure 19: Italy: leading grocers shares of all food retailers sales, 2015-17
                                                • Online

                                                  • Online activity
                                                    • Figure 20: Italy: online purchasing, 2008-17
                                                  • Online grocery market size
                                                    • Leading online players
                                                    • The Consumer – What You Need to Know

                                                      • Grocery shopping habits vary by age
                                                        • Online remains small
                                                          • Coop Italia, Conad and Lidl most used
                                                            • Reiterating the importance of sustainability and fresh produce
                                                            • Who Shops for Groceries

                                                              • More than half take responsibility for grocery shopping
                                                                • Figure 21: Italy: who shops for groceries, September 2018
                                                            • How They Shop for Groceries

                                                              • Most still shop in-store, but online usage growing
                                                                • Figure 22: Italy: how they shop for groceries, September 2018
                                                            • Where They Shop for Groceries

                                                              • Coop Italia is the most-used grocery retailer
                                                                • Figure 23: Italy: where they shop for groceries, net of responses, September 2018
                                                              • Lidl is a popular secondary retailer
                                                                • Figure 24: Italy: where they shop for groceries, September 2018
                                                              • Leading players attract older, more affluent customer base
                                                                • Figure 25: Italy: where they shop for groceries, net of responses, by age and income, September 2018
                                                              • Most people shop with multiple retailers
                                                                • Figure 26: Italy: repertoire of grocery retailers used, September 2018
                                                              • Coop shoppers show an appetite for purchasing online
                                                                • Figure 27: Italy: how they shop for groceries by grocery retailers where the most money is spent, September 2018
                                                            • Attitudes to Grocery Shopping

                                                                • Fresh produce is a key driver in where people choose to shop
                                                                  • Figure 28: Italy: attitudes to fresh foods, September 2018
                                                                • Most think food waste is a problem
                                                                  • Figure 29: Italy: attitudes to food waste, September 2018
                                                                • Concerns over plastic packaging are notable
                                                                    • Figure 30: Italy: attitudes to food packaging, September 2018
                                                                • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                  • Abbreviations
                                                                    • Data sources
                                                                    • Aldi

                                                                        • What we think
                                                                          • Encouraging ‘one-stop shopping’
                                                                            • Launching in Italy
                                                                              • Growing harmonisation
                                                                                • Company background
                                                                                  • Company performance
                                                                                    • Figure 31: Aldi: estimated group financial performance, 2013-17
                                                                                    • Figure 32: Aldi: outlet data, 2013-17
                                                                                  • Retail offering
                                                                                  • Auchan

                                                                                      • What we think
                                                                                        • Growing focus on proximity
                                                                                          • Single brand transformation continues
                                                                                            • Horizon alliance offers opportunity to boost buying power
                                                                                              • Recovering lost ground on digital
                                                                                                • Company background
                                                                                                  • Company performance
                                                                                                    • Figure 33: Auchan: group financial performance, 2013-17
                                                                                                    • Figure 34: Auchan: outlet data, 2013-17
                                                                                                  • Retail offering
                                                                                                  • Carrefour

                                                                                                      • What we think
                                                                                                        • The Bompard era and Carrefour 2022 transformation plan
                                                                                                          • New blood
                                                                                                            • The hypermarket format
                                                                                                              • Remodellings and transformations in all countries
                                                                                                                • Partnerships
                                                                                                                  • Online
                                                                                                                    • Specialist e-commerce sites
                                                                                                                      • Organics
                                                                                                                        • Company background
                                                                                                                          • Company performance
                                                                                                                            • Figure 35: Carrefour: group financial performance, 2013-17
                                                                                                                            • Figure 36: Carrefour: outlet data, 2013-17
                                                                                                                            • Figure 37: Carrefour: store numbers by country, December 2017
                                                                                                                            • Figure 38: Carrefour (Europe): outlet numbers by format, 2013-17
                                                                                                                          • Retail offering
                                                                                                                          • Rewe

                                                                                                                              • What we think
                                                                                                                                • More prominence for German goods and animal welfare
                                                                                                                                  • Continued focus on sustainability
                                                                                                                                    • EU directive threatens structure of Rewe and similar businesses
                                                                                                                                      • Company background
                                                                                                                                        • Company performance
                                                                                                                                            • Figure 39: Rewe: group financial performance, 2013-17
                                                                                                                                            • Figure 40: Rewe: outlet data, 2013-17
                                                                                                                                          • Retail offering
                                                                                                                                          • Schwarz Group

                                                                                                                                              • What we think
                                                                                                                                                • Tight controls the key
                                                                                                                                                  • Problems in fresh foods
                                                                                                                                                    • Lessons from the UK
                                                                                                                                                      • Online
                                                                                                                                                        • Where next?
                                                                                                                                                          • Company background
                                                                                                                                                            • Company performance
                                                                                                                                                                • Figure 41: Schwarz Group: group financial performance, 2013/14-2017/18
                                                                                                                                                                • Figure 42: Schwarz Group: outlet data, 2013/14-2017/18
                                                                                                                                                              • Retail offering

                                                                                                                                                              Supermarkets - Italy - November 2018

                                                                                                                                                              US $1,272.90 (Excl.Tax)