Supermarkets: More Than Just Food Retailing - Europe - November 2014
Mintel's European report series covers the 19 leading economies of Western Europe. In total these countries account for around 95% of all European retail sales, excluding Russia.
This data in its entirety is contained in the single copy 19-country report, which gives a full overview of the grocers sectors in Europe.
This report includes grocers sector forecasts to 2018 for each of the 19 countries.
It also features our exclusive consumer research for the UK, France, Germany, Italy and Spain. This year we asked shoppers what retailers they use for their main grocery shopping, what type of stores or channels (such as online) they ever buy groceries from, and what types of non-grocery products (i.e. general merchandise) they had bought from a grocery retailer in the past year.
Our full European report includes company profiles of 25 major supermarket groups.
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
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