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Supermarkets - Spain - November 2018

“Retail sales are growing again in Spain. Consumers look for low prices, and value for money, but they also rate fresh foods as very important in choosing where to shop. Mercadona has cottoned on to that demand and we think that the discounters are doing so as well. The conditions are set for a highly competitive sector over the next few years.”

– Richard Perks, Senior European Retail Analyst

This Report looks at the following areas:

  • Online may be a slow burn, but it is a real opportunity
  • The opportunity for the hard discounters

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Table of contents

  1. Overview

    • What you need to know
      • Areas covered in this Report
      • Executive Summary

          • The market
            • Consumer spending
              • Sector size and forecast
                • Channels of distribution
                  • Figure 128: Spain: estimated distribution of food, drink and tobacco spending, 2017
                • Companies and brands
                  • Leading players
                    • Market shares
                      • Figure 129: Spain: leading grocers’ shares of all food retailers’ sales, 2017
                    • Online still only a small part of the sector
                      • Figure 130: Spain: online purchasing, 2008-17
                    • The consumer
                      • How they shop
                        • Figure 131: Spain: food shopping, in-store vs online, September 2018
                      • Where they shop
                        • Figure 132: Spain: food retailer most money spent with, September 2018
                      • Attitudes to grocery shopping
                        • Figure 133: Spain: attitudes to grocery shopping, September 2018
                      • What we think
                      • Issues and Insights

                        • Online may be a slow burn, but it is a real opportunity
                          • The facts
                            • The implications
                              • The opportunity for the hard discounters
                                • The facts
                                  • The implications
                                  • The Market – What You Need to Know

                                    • Spending falling in real terms
                                      • Supermarkets holding on to share of retail sales
                                        • Supermarkets dominant
                                        • Consumer Spending

                                              • Figure 134: Spain: consumer spending on food, drink and tobacco (incl. VAT), 2013-18
                                          • Sector Size and Forecast

                                              • Figure 135: Spain: food retailers, sales (excl. VAT), 2013-18
                                              • Figure 136: Spain: food retailers, forecast sales (excl. VAT), 2019-23
                                          • Inflation

                                              • Figure 137: Spain: consumer prices of food and drink, annual % change, 2012-17
                                              • Figure 138: Spain: consumer prices of food and drink, annual % change, Jan 2017-Sept 2018
                                          • Channels of Distribution

                                              • Figure 139: Spain: estimated distribution of spending on food, drink and tobacco, 2017
                                          • Leading Players – What You Need to Know

                                            • Mercadona dominant
                                              • Carrefour, the number two
                                                • Discounters growing
                                                  • Online still only a small part of the sector.
                                                  • Leading Players

                                                    • Mercadona leads the way
                                                        • Figure 140: Spain: leading food retailers, sales, 2013/14-2017/18
                                                        • Figure 141: Spain: leading food retailers, outlets, 2013/14-2017/18
                                                      • Sales per outlet
                                                        • Figure 142: Spain: leading food retailers, sales per outlet, 2013/14-2017/18
                                                    • Market Shares

                                                        • Figure 143: Spain: leading grocers’ shares of all food retailers’ sales, 2013-17
                                                    • Online

                                                        • Figure 144: Spain: online purchasing, 2008-17
                                                      • Online grocery market size
                                                        • Leading online players
                                                        • The Consumer – What You Need to Know

                                                          • Stores still most important
                                                            • Mercadona in the lead
                                                              • There’s too much packaging and too much waste
                                                              • How They Shop for Groceries

                                                                  • Figure 145: Spain: how they shop for groceries, September 2018
                                                              • Where They Shop for Groceries

                                                                  • Figure 146: Spain: food retailer most money spent with, September 2018
                                                                  • Figure 147: Spain: grocery retailer they spend the most with, by average age and income, September 2018
                                                                • Where they also shop
                                                                  • Figure 148: Spain: grocery retailers used for top up shopping, September 2018
                                                                • Number of retailers used
                                                                  • Figure 149: Spain: number of different food retailers used, September 2018
                                                                • Retailers used – in-store or online
                                                                  • Figure 150: Spain: how they shop for groceries by grocery retailers where the most money is spent, September 2018
                                                              • Attitudes to Grocery Shopping

                                                                  • Food waste
                                                                    • Figure 151: Spain: attitudes to food waste, September 2018
                                                                  • Packaging
                                                                    • Figure 152: Spain: attitudes to food packaging, September 2018
                                                                  • Fresh foods
                                                                    • Figure 153: Spain: attitudes to fresh foods, September 2018
                                                                  • Attitudes to food shopping by where people shop
                                                                  • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                    • Abbreviations
                                                                      • Data sources
                                                                      • Aldi

                                                                          • What we think
                                                                            • Encouraging ‘one-stop shopping’
                                                                              • Launching in Italy
                                                                                • Growing harmonisation
                                                                                  • Company background
                                                                                    • Company performance
                                                                                      • Figure 263: Aldi: estimated group financial performance, 2013-17
                                                                                      • Figure 264: Aldi: outlet data, 2013-17
                                                                                    • Retail offering
                                                                                    • Auchan

                                                                                        • What we think
                                                                                          • Growing focus on proximity
                                                                                            • Single brand transformation continues
                                                                                              • Horizon alliance offers opportunity to boost buying power
                                                                                                • Recovering lost ground on digital
                                                                                                  • Company background
                                                                                                    • Company performance
                                                                                                      • Figure 269: Auchan: group financial performance, 2013-17
                                                                                                      • Figure 270: Auchan: outlet data, 2013-17
                                                                                                    • Retail offering
                                                                                                    • Carrefour

                                                                                                        • What we think
                                                                                                          • The Bompard era and Carrefour 2022 transformation plan
                                                                                                            • New blood
                                                                                                              • The hypermarket format
                                                                                                                • Remodellings and transformations in all countries
                                                                                                                  • Partnerships
                                                                                                                    • Online
                                                                                                                      • Specialist e-commerce sites
                                                                                                                        • Organics
                                                                                                                          • Company background
                                                                                                                            • Company performance
                                                                                                                              • Figure 271: Carrefour: group financial performance, 2013-17
                                                                                                                              • Figure 272: Carrefour: outlet data, 2013-17
                                                                                                                              • Figure 273: Carrefour: store numbers by country, December 2017
                                                                                                                              • Figure 274: Carrefour (Europe): outlet numbers by format, 2013-17
                                                                                                                            • Retail offering
                                                                                                                            • Dia

                                                                                                                                • What we think
                                                                                                                                  • Shop and go
                                                                                                                                    • Combining forces to remain competitive
                                                                                                                                      • Focusing on online
                                                                                                                                        • Where next?
                                                                                                                                          • Company background
                                                                                                                                            • Company performance
                                                                                                                                                • Figure 279: Dia: group financial performance, 2013-17
                                                                                                                                                • Figure 280: Dia: outlet data, 2013-17
                                                                                                                                                • Figure 281: Dia: store formats
                                                                                                                                              • Retail offering
                                                                                                                                              • Mercadona

                                                                                                                                                  • What we think
                                                                                                                                                    • Stores: the focus is on efficient and fresh
                                                                                                                                                      • Online development being addressed
                                                                                                                                                        • What next?
                                                                                                                                                          • Company background
                                                                                                                                                            • Company performance
                                                                                                                                                              • Figure 293: Mercadona: group financial performance, excl. VAT, 2013-17
                                                                                                                                                              • Figure 294: Mercadona: outlet data, 2013-17
                                                                                                                                                            • Retail offering
                                                                                                                                                            • Schwarz Group

                                                                                                                                                                • What we think
                                                                                                                                                                  • Tight controls the key
                                                                                                                                                                    • Problems in fresh foods
                                                                                                                                                                      • Lessons from the UK
                                                                                                                                                                        • Online
                                                                                                                                                                          • Where next?
                                                                                                                                                                            • Company background
                                                                                                                                                                              • Company performance
                                                                                                                                                                                  • Figure 305: Schwarz Group: group financial performance, 2013/14-2017/18
                                                                                                                                                                                  • Figure 306: Schwarz Group: outlet data, 2013/14-2017/18
                                                                                                                                                                                • Retail offering
                                                                                                                                                                                • Spar International

                                                                                                                                                                                    • What we think
                                                                                                                                                                                      • Focused expansion of ultra-convenient stores in high-footfall locations
                                                                                                                                                                                        • Targeting higher-spending customers with new Market fascia
                                                                                                                                                                                          • Online shopping platforms launched in Austria, Slovenia, France and Russia
                                                                                                                                                                                            • One-click payment solutions to skip the checkout queue
                                                                                                                                                                                              • Capitalising on wellbeing trend
                                                                                                                                                                                                • Enhanced in-store shopping environment
                                                                                                                                                                                                  • Reducing the impact of the business on the environment
                                                                                                                                                                                                    • Company background
                                                                                                                                                                                                      • Company performance
                                                                                                                                                                                                        • Figure 307: Spar International: Western Europe and Central & Eastern Europe retail sales, by country, 2013-17
                                                                                                                                                                                                        • Figure 308: Spar International: Western Europe and Central & Eastern Europe stores, by country, 2013-17
                                                                                                                                                                                                        • Figure 309: Spar International: Western Europe and Central & Eastern Europe retail sales area, 2013-17
                                                                                                                                                                                                      • Retail offering

                                                                                                                                                                                                      Supermarkets - Spain - November 2018

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