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Description

Description

“While Mercadona continues to be the leading player in Spain by far, the retail landscape is shifting as Lidl is making strides in the market to compete harder with the likes of Auchan and Dia. Consumers are taking a more multichannel approach when it comes to grocery shopping and the top retailers are looking to meet these needs as they all now trade online.”
– Priya Chandarana, Senior Retail Analyst

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Areas covered in this report
      • Executive summary

          • The market
            • Consumer spending
              • Figure 1: Spain: Consumer spending on food, drinks and tobacco (incl. VAT), 2014-19
            • Sector size and forecast
              • Figure 2: Spain: Food retailers’ sales (excl. VAT), 2014-24
            • Channels of distribution
              • Figure 3: Spain: estimated distribution of spending on food and drink products by channel, 2018
            • Companies and brands
              • Key metrics
                • Market shares
                  • Figure 4: Spain: Leading grocers’ shares of all food retailers’ sales, 2018
                • Online
                  • The consumer
                    • Figure 5: Spain: how they shop for groceries, June 2019 and September 2018
                  • Where they shop
                    • Figure 6: Spain: grocery retailers used for primary shop, June 2019
                  • Attributes associated with different retailer types
                    • Figure 7: Spain: attributes associated with types of grocery retailer, June 2019
                  • What we think
                  • Issues and insights

                    • Online retailers stand out with speedy delivery options
                      • The facts
                        • The implications
                          • Lidl is the one to watch
                            • The facts
                              • The implications
                              • The market – What you need to know

                                • Spending on food grows faster than overall consumer spending
                                  • Sales at food retailers and grocers flat as non-food share increases
                                    • Grocers account for over 70% of food and drink sales
                                    • Consumer spending

                                          • Figure 8: Spain: consumer spending on food, drink and tobacco (incl. VAT), 2014-19
                                      • Sector size and forecast

                                          • Figure 9: Spain: Food retailers, sales (excl. VAT), 2014-19
                                          • Figure 10: Spain: Food retailers, forecast sales (excl. VAT), 2020-24
                                      • Inflation

                                          • Figure 11: Spain: Consumer prices of food and drink, Annual % change, 2014-18
                                          • Figure 12: Spain: Consumer prices* of food and drink, Annual % change, January 2018-August 2019
                                      • Channels of distribution

                                          • Figure 13: Spain: estimated distribution of spending on food and drink products by channel, 2018
                                      • Companies and brands – What you need to know

                                        • Increased competition as more players trade online
                                          • Dia falls behind as Lidl gains share
                                            • Online
                                            • Leading players

                                              • Mercadona continues to dominate
                                                  • Figure 14: Spain: Leading grocers, sales (excl. VAT), 2014-18
                                                  • Figure 15: Spain: Leading grocers, outlets, 2014-18
                                                • Sales per outlet
                                                  • Figure 16: Spain: Leading grocers, sales per outlet, 2014-18
                                              • Market shares

                                                  • Figure 17: Spain: leading food retailers’ shares of all food retailers’ sales, 2014-18
                                              • Online

                                                • Online activity
                                                  • Figure 18: Spain: Broadband connections (percentage of households), 2011-18
                                                • Shopping online for food
                                                  • Figure 19: Spain: Online purchasing in the last 12 months, 2009-18
                                                • Online grocery market size
                                                  • Leading online players
                                                      • Figure 20: Spain: leading online grocery retailers, estimated sales, 2016-18
                                                  • The consumer – What you need to know

                                                    • Women mostly responsible for grocery shopping in Spain
                                                      • Older Millennials likely to shop online
                                                        • Shoppers are spending more at Lidl
                                                          • Supermarkets are considered most convenient format
                                                          • Who shops for groceries

                                                              • Figure 21: Spain: who is responsible for grocery shopping, June 2019
                                                              • Figure 22: Spain: responsibility for grocery shopping, by gender, June 2019
                                                          • How they shop for groceries

                                                              • Figure 23: Spain: how they shop for groceries, June 2019 and September 2018
                                                              • Figure 24: Spain: how they shop for groceries, June 2019
                                                          • Where they shop for groceries

                                                              • Primary shop
                                                                • Figure 25: Spain: grocery retailers used for primary shop, June 2019
                                                              • Secondary shop
                                                                • Figure 26: Spain: grocery retailers used for top up shopping, June 2019
                                                              • Customer profiles
                                                                • Figure 27: Spain: grocery retailer they spend the most with, by average age and income, June 2019
                                                              • Retailers used and channel used to shop
                                                                • Figure 28: Spain: how they shop for groceries by main grocery retailer used, June 2019
                                                            • Number of retailers used

                                                                • Figure 29: Spain: repertoire of grocery retailers used, June 2019
                                                            • Attributes associated with different types of grocery retailer

                                                                • Figure 30: Spain: attributes associated with types of grocery retailer, June 2019
                                                            • Appendix – Data sources, abbreviations and supporting information

                                                              • Abbreviations
                                                                • Data sources
                                                                • Aldi

                                                                    • What we think
                                                                      • Aldi to buy ‘Leader Price’ discounter from Casino
                                                                        • Increasing transparency with a focus on sustainability
                                                                          • Nord and Süd collaborate on own-brand sourcing
                                                                            • Meeting individual market needs
                                                                              • Aldi Nord evolving faster than ever
                                                                                • Company background
                                                                                  • Company performance
                                                                                    • Figure 31: Aldi: estimated group sales performance, 2014-18
                                                                                    • Figure 32: Aldi: outlet data: 2014-18
                                                                                  • Retail offering
                                                                                  • Auchan

                                                                                      • What we think
                                                                                        • Single brand transformation
                                                                                          • Auchan eyes €1.1 billion in savings by 2022
                                                                                            • New strategy involves concessions in hypermarkets
                                                                                              • Partnership with OMV for MyAuchan banner in Romania
                                                                                                • Where next?
                                                                                                  • Company background
                                                                                                    • Company performance
                                                                                                      • Figure 33: Auchan: Group financial performance, 2014-18
                                                                                                      • Figure 34: Auchan: Group outlet data, 2014-18
                                                                                                    • Retail offering
                                                                                                    • Carrefour

                                                                                                        • What we think
                                                                                                          • Investing in the ‘Next’ concept to improve consumer experience
                                                                                                            • Omnichannel strategy
                                                                                                              • Local focus
                                                                                                                • Sustainability is a focus
                                                                                                                  • Greater transparency from suppliers
                                                                                                                    • What next?
                                                                                                                      • Company background
                                                                                                                        • Company performance
                                                                                                                          • Figure 35: Carrefour: Group financial performance, 2014-18
                                                                                                                          • Figure 36: Carrefour: Group outlet data, 2014-18
                                                                                                                          • Figure 37: Carrefour: Number of stores by country, December 2018
                                                                                                                          • Figure 38: Carrefour (Europe): Outlet data, by format, 2014-18
                                                                                                                        • Retail offering
                                                                                                                        • Dia

                                                                                                                            • What we think
                                                                                                                              • L1 Retail rescue plan to secure the future of Dia
                                                                                                                                • Management changes
                                                                                                                                  • Transformation programme underway
                                                                                                                                    • DIA decides to keep Clarel as separate business unit
                                                                                                                                      • What next?
                                                                                                                                        • Company background
                                                                                                                                          • Company performance
                                                                                                                                            • Figure 39: Dia: Group financial performance, 2014-18
                                                                                                                                            • Figure 40: Dia: outlet data, 2014-18
                                                                                                                                            • Figure 41: Dia: store formats
                                                                                                                                          • Retail offering
                                                                                                                                          • Mercadona

                                                                                                                                              • What we think
                                                                                                                                                • More renovations to Efficient Store Model and new Ready to Eat category
                                                                                                                                                  • Growing online with more coverage and a new logistics partner
                                                                                                                                                    • Expanding into Portugal
                                                                                                                                                      • What next?
                                                                                                                                                        • Company background
                                                                                                                                                          • Company performance
                                                                                                                                                            • Figure 42: Mercadona: group financial performance, 2014-18
                                                                                                                                                            • Figure 43: Mercadona: outlet data, 2014-18
                                                                                                                                                          • Retail offering
                                                                                                                                                          • Schwarz Group (Lidl)

                                                                                                                                                              • What we think
                                                                                                                                                                • Lidl pushing online growth in more markets
                                                                                                                                                                  • UK anticipates online launch
                                                                                                                                                                    • Kaufland seeking a road to recovery
                                                                                                                                                                      • Lidl opens smallest store
                                                                                                                                                                        • Adapting to shopper trends
                                                                                                                                                                          • Company background
                                                                                                                                                                            • Company performance
                                                                                                                                                                              • Figure 44: Schwarz Group: Group sales performance, 2014/15-2018/19
                                                                                                                                                                              • Figure 45: Schwarz Group: Outlet data, 2014/15-2018/19
                                                                                                                                                                            • Retail offering
                                                                                                                                                                            • Spar International

                                                                                                                                                                                • What we think
                                                                                                                                                                                  • Maximising foodservice opportunities
                                                                                                                                                                                    • Positioned to capitalise on shopping locally and food provenance
                                                                                                                                                                                      • Checkout-free shopping with scan, pay and go
                                                                                                                                                                                        • Rollout of healthy food product ranges across European markets
                                                                                                                                                                                          • Tackling food waste and saving consumers money at the same time
                                                                                                                                                                                            • Company background
                                                                                                                                                                                              • Company performance
                                                                                                                                                                                                • Figure 46: Spar International: Selected Western Europe and Central & Eastern Europe retail sales, by country, 2014-18
                                                                                                                                                                                                • Figure 47: Spar International: Selected Western Europe and Central & Eastern Europe stores, by country, 2014-18
                                                                                                                                                                                                • Figure 48: Spar International: Selected Western Europe and Central & Eastern Europe retail sales area, 2014-18
                                                                                                                                                                                              • Retail offering

                                                                                                                                                                                              This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                                                                                                                                                                              • Market

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                                                                                                                                                                                              • Consumer

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                                                                                                                                                                                              • Brand/Company

                                                                                                                                                                                                Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                                                                                                                                                                              • Data

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