SUVs, Crossovers and Pickup trucks - Canada - March 2019
Covered in this report
This report focuses on SUVs, crossovers and pickup trucks in the Canadian market. For the purposes of this report, Mintel has used the following definitions:
SUVs: defined as sport utility vehicles. SUV can be a catchall term used to refer to all SUVs, but for the purposes of this Report, it will be used for light truck vehicles using a body-on-frame automotive construction method.
CUVs: crossovers. SUV-styled vehicles that use a unibody automotive construction method.
"The category is well positioned given that Canadians are most likely to consider an SUV for their next vehicle purchase. Parents in particular are more likely to contemplate an SUV, which are commonly associated with family vehicles. Additionally, crossovers trail SUVs and sedans as the type of automobile that consumers would consider."
- Andrew Zmijak, Research Analyst
This report will cover the following areas:
- Vehicle type consideration
- Brand interest for SUV or crossover
- Brand interest for pickup truck
- Reasons for not considering an SUV/crossover/pickup truck
- Interest in features
- Attitudes towards vehicle size
What you get
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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