Sweden Outbound - March 2015
“Swedish outbound travellers are adventurous and well-travelled individuals making some 15.9 million trips in 2013. Swedes typically seek out destinations offering warm and sunny climates and value for money, but cultural experiences are also important to this sophisticated traveller.”
- Jessica Kelly, Senior Tourism Analyst
This report looks at the following areas:
- Why do Swedes have a strong propensity to travel abroad?
- Which destinations do Swedes visit when abroad and why is long-haul travel becoming more popular?
- How is the evolving aviation industry impacting the Swedish outbound market?
- How does the Internet impact on travel planning and the decision-making process?
- What are the current trends shaping the Swedish outbound market?
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