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Travel and Tourism - Sweden Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Travel and Tourism - Sweden market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • What are Sweden’s most compelling attractions?
  • What is the economic contribution of tourism in Sweden?
  • Who travels to Sweden, why do they come and how long do they stay?
  • How is the travel and tourism infrastructure being developed to support future tourism growth?
  • What tourism news stories are coming out of Sweden?
  • What is the future prognosis for the Swedish tourism industry?

Expert analysis from a specialist in the field

Written by Jessica Kelly, a leading analyst in the Tourism sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Visit Sweden and its partners work hard to successfully showcase Sweden as a wildly beautiful country with a rich cultural heritage, and as a place of seemingly endless possibilities. Swedish super brands (like IKEA) and the dramatisation of popular Swedish fiction, meanwhile, give the country a bigger platform from which to promote itself to audiences around the world. The country’s impressive green credentials and its famously liberal outlook have also contributed to Sweden’s growing popularity with international tourists. Add in a first-rate tourism infrastructure and it is perhaps unsurprising that Sweden’s tourism industry has experience solid growth since the turn of the century Jessica Kelly
Senior Tourism Analyst

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Table of contents

  1. Sweden: Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

                • Stockholm
                  • Figure 1: Overnight stays in Sweden, by most visited counties, 2012-18
                • Gothenburg
                  • Malmö
                    • Dalarna and Jamtland
                      • Kalmar and Halland
                        • Varmland
                          • Norrbotten
                          • Tourism and the Economy

                              • Figure 2: Key economic indicators, Sweden 2010-19
                              • Figure 3: Tourism turnover, Sweden, 2012-19
                              • Figure 4: Tourism spending, Sweden, 2012-19
                              • Figure 5: Tourism’s contribution to Swedish GDP, 2010-19
                              • Figure 6: Tourism employment, Sweden, 2012-19
                          • Arrivals

                            • International
                              • Figure 7: International tourist arrivals, 2012-19
                              • Figure 8: Guest nights by international tourists in commercially arranged accommodation, 2012-19
                              • Figure 9: Guest nights by leading foreign markets, 2012-19
                            • Domestic
                              • Figure 10: Swedes travelling, 2017
                              • Figure 11: Domestic guest nights in Sweden, 2012-19
                          • Market Characteristics

                            • International
                              • Purpose of visit
                                • Figure 12: Main purpose of visit for foreign visitors to Sweden, 2011-19
                                • Figure 13: Most popular activities with foreign visitors, 2011-19
                              • Seasonality
                                • Figure 14: Foreign guest nights by month, 2012-19
                              • Length of stay
                                • Domestic
                                  • Purpose of visit
                                    • Figure 15: Domestic trips by purpose of visit, 2017
                                  • Seasonality
                                    • Figure 15: Overnight stays by domestic tourists by month, 2012-19
                                  • Length of stay
                                    • Figure 17: Swedish travellers’ trips by length of stay, 2017
                                • Transport

                                    • Air
                                      • Figure 16: Passenger traffic at Swedish airports, 2010-17
                                      • Figure 17: Passenger traffic at Swedavia airports, 2018 & 2019
                                      • Figure 18: Passenger traffic at Stockholm Skavsta Airport, 2013-19
                                      • Figure 19: Aviation passenger traffic forecast, 2017-24
                                      • Figure 20: Aviation passenger distribution forecast, 2017-24
                                    • Road
                                      • Figure 21: Motorways & e-roads in Sweden, 2008-17
                                    • Rail
                                      • Sea
                                        • Figure 22: International cruise traffic at Ports of Stockholm, 2014-18
                                    • Accommodation

                                        • Figure 23: Capacity at hotels, holiday villages & hostels in Sweden, 2012-19
                                        • Figure 24: Hotel room occupancy rates (%) in key metropolitan areas, 2012-19
                                    • Tourism News

                                      • What Next?

                                          • Figure 25: Travel & tourism forecast for Sweden, 2020-29