Sweet and Savoury Spreads - Europe - November 2010
This market is a relatively stable one, even recession-proof, as sweet spreads are a great comfort food. Sales depend a lot on sales of bread, and the latter market is mature. However, suppliers seek to convince consumers of other usages, not just on bread, especially as breakfast declines in popularity.
Values sales are very prone to swings as raw material prices fluctuate. Health credentials form an important selling point, as can green/ethical values. Convenience also has its part to play.
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