Sweet and Savoury Spreads - UK - February 2014
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“Despite the openness to jam as part of a healthy snack among families, few brands have actively targeted this occasion with marketing or through specific product formats. Examples from markets such as cheese, where snacking formats have posted rapid growth, show how more specific targeting can help brands drive standout.”
– Heidi Lanschützer, Food & Drink Analyst
Some questions answered in this report include:
Sweet and savoury spreads are a household staple among UK consumers, used by 80% and 67%, respectively. The mature market offers little scope for operators to attract new consumers to further drive usage.
While value sales in the market increased by over 2012-13, volumes declined. Future growth of the category will largely depend on encouraging existing users to trade up, and on developing less common usage occasions such as cooking, baking and snacking further.
This report covers all sweet and savoury spreads that can be used to spread on toast, bread, biscuits and crackers, or to make sandwiches.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.