Sweet Biscuits and Snack Bars - UK - April 2018
“Both more indulgent features, such as a thick covering of chocolate and indulgent fillings, and naturally healthy ingredients, are of strong interest to eaters of sweet biscuits. Tailoring NPD to both these demands is needed to maximise the number of usage occasions for biscuits. Limiting the amount of sweet biscuits eaten is on the minds of most eaters, so products that offer portion control or that are a healthier substitute will appeal as permissible treats.”
–Richard Caines, Senior Food & Drink Analyst
This Report looks at the following areas:
- Focusing on indulgence offers a way to add value to sales
- Catering for demand for better-for-you snacking important
- Format development can help unlock more occasions
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