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Description

Description

Create excitement with new flavours, encourage consumption as a more regular treat with healthier options and grow appeal with portable and portionable options.

Hanna Mansour, Research Analyst – Food & Drink

What's included

What's included

Table of contents

Table of contents

  1. Executive summary

    • Market context
    • [Graph] Germany: population by age group, 2014-24
    • Mintel predicts
    • What consumers want and why
    • Opportunities
    • The competitive landscape
    • [Graph] Germany: company retail market share of sweet biscuits by volume and value, 2019
    • Marketing mix
  2. market drivers

    • [Graph] Germany: level of concern over the risk of being being exposed to the Coronavirus (also known as COVID-19)?, 3-16 March, 2020
    • [Graph] Germany: level of concern over the affect of COVID-19 on the lifestyle?, March 3-16, 2020
    • [Graph] Germany: population by age group, 2014-24
    • [Graph] Germany: frequency of eating breakfast on-the-go, by age, July 2018
  3. What consumers want and why

    • Consumption of biscuits
    • [Graph] Germany: frequency of eating biscuits in the last three months, January 2020
    • Consumption of biscuit bars and other sweet biscuits
    • [Graph] Germany: frequency of eating biscuit bars in the last three months, by age and parental status, January 2020
    • [Graph] Germany: frequency of eating other sweet biscuits in the last three months, by age and parental status, January 2020
    • Consumption of breakfast biscuits
    • [Graph] Germany: frequency of eating breakfast biscuits by parents of under-18s vs non-parents and parents of over-18s, January 2020
    • Locations and occasions for consuming sweet biscuits
    • [Graph] Germany: locations where sweet biscuits are eaten, January 2020
    • [Graph] Germany: ways in which biscuits are eaten, January 2020
    • Attitudes towards sweet biscuits
    • [Graph] Germany: key attributes of the perfect biscuit, January 2020
    • [Graph] Germany: texture attributes of the perfect sweet biscuit, by age and parental status, January 2020
    • [Graph] Germany: key attributes of a perfect sweet biscuit, by gender, January 2020
    • Interest in new sweet biscuits
    • [Graph] Germany: frequency of trying new types and flavours of sweet biscuits, January 2020
    • [Graph] Germany: frequency of choosing healthier biscuits over regular ones, January 2020
    • [Graph] Germany: most important factors when looking for healthy foods, Q4 2018
    • Attitudes towards healthy biscuits
    • [Graph] Germany: attitudes towards sweet biscuits, January 2020
    • Behaviours towards sweet biscuits
    • [Graph] Germany: behaviours towards sweet biscuits, January 2020
  4. Launch activity and innovation

    • [Graph] Germany: sweet biscuits launches by top 10 flavours, 2015-19
    • [Graph] Germany: sweet biscuits launches by top five textures, 2016-19
    • [Graph] Germany: sweet biscuit launches by ultimate companies, 2019
    • [Graph] Germany: biscuits launches by top 10 claim categories, 2015 vs 2019
    • [Graph] Germany: sweet biscuits launches with environmentally friendly and/or recyclable packaging claims, 2015-19
    • [Graph] Germany: launches of sweet biscuits with select health claims, 2015 vs 2019
    • Advertising
  5. Market share

    • market size and forecast

      • Appendix

        • Appendix – products covered, abbreviations and consumer research methodology
        • [Graph] Germany: frequency of eating other sweet biscuits* in the last three months, January 2020
        • [Graph] Germany: frequency of eating biscuit bars in the last three months, January 2020
        • [Graph] Germany: frequency of eating breakfast biscuits in the last three months, January 2020
        • [Graph] Germany: frequency of eating breakfast on the go, July 2018
        • Appendix – launch activity and innovation (optional)
        • [Graph] Germany: top 10 flavours in sweet biscuits, 2015-2019
        • [Graph] Germany: sweet biscuit launches by ultimate companies, 2015-19
        • Appendix – market size and forecast
        • Germany: retail value sales of sweet biscuits, best- and worst-case forecast, 2019-24
        • Germany: retail volume sales of sweet biscuits, best- and worst-case forecast, 2019-24

      About the report

      This interactive report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data carried out across Germany, but our industry experts put that data into context and you’ll quickly understand:

      • The Consumer

        What They Want. Why They Want It.

      • The Competitors

        Who’s Winning. How To Stay Ahead.

      • The Market

        Size, Segments, Shares And Forecasts: How It All Adds Up.

      • The Innovations

        New Ideas. New Products. New Potential.

      • The Opportunities

        Where The White Space Is. How To Make It Yours.

      • The Trends

        What’s Shaping Demand – Today And Tomorrow.

      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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