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Mintel’s Annual Overviews take a look back at 2013 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

What's included

What's included

Table of contents

Table of contents

  1. Overview

        • Figure 1: Fastest and slowest growing sweet spread markets by retail value, last five years
        • Figure 2: Global retail sweet and savoury spread NPD by top five markets, 2015
        • Figure 3: Leading on pack claims retail sweet and savoury spread launches, global, 2015
        • Figure 4: Top 10 flavours* retail sweet and savoury spread launches, global, 2015
        • Figure 5: Sweet Spreads, Global Market Performance
    • The Big Stories

      • Hummus juggernaut continues
          • Figure 6: Selected dip purchasing, US, October 2014
          • Figure 7: Top 10 flavour components, chilled dips, Europe, 2015
          • Figure 8: Types of savoury spread eaten, selected European markets, 2014
        • Nut and chocolate spreads grow up
            • Figure 9: Selected factors considered important in purchase of nut spreads, by generation, US, December 2014
            • Figure 10: Sweet spreads, launches by segment, Europe, 2013-15
          • Concerns over sugar bedevil jam and fruit spreads
            • Figure 11: Host foods use for fruit spreads, US, December 2014
            • Figure 12: Fruit spreads, leading on pack claims, global, 2015
        • Notable Products

          • Spreads embrace trend for alternative proteins
            • Bold takes on health propositions
              • Cookie butter and coconut jam: potential super-trends for 2016
              • Looking to the Future

                • From sobrasada to 'nduja and even bacon jam, meat spreads go premium
                  • Figure 13: Interest in ethnic cuisine types at restaurants, US, July 2015 versus April 2012
                • Emerging market potential for fortified nut spreads
                  • Figure 14: Countries or areas with highest percentage of underweight children aged under-5, 2009-14
                  • Figure 15: Retail nut spread launches, Asia*; Middle East and Africa, 2012-15, index on 2014
                • Vegetables and pulses boost spreads’ health credentials
                  • Figure 16: Importance of nutrition claims for chips and dips, by generation, US, October 2014
                  • Figure 17: Savory spreads, Vegetarian / vegan claims, global, 2011-15
              • The Analyst’s View

                This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                • Market

                  Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                • Consumer

                  Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                • Brand/Company

                  Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                • Data

                  Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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