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Mintel’s Annual Overviews take a look back at 2016 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

What's included

What's included

Table of contents

Table of contents

  1. Overview

        • Figure 1: Retail sweet spreads, fastest/slowest growing markets by value
        • Figure 2: Sweet spreads global market performance
        • Figure 3: Global retail savoury and sweet spread, new product launches, top five countries, 2016
        • Figure 4: Global retail savoury and sweet spread launches, by subcategory, 2016
        • Figure 5: Global retail savoury and sweet spread launches, by texture, 2016*
        • Figure 6: Global retail savoury and sweet spread launches, top five flavours, 2016
    • The Big Stories

        • Nut butters get flavoursome*
          • Figure 7: Growth of non-peanut* nut butter flavours, North America, 2014-16
          • Figure 8: Selected attitudes towards nut and sweet spreads, by generation, US, December 2014
          • Figure 9: Attitudes towards food and drink flavours, selected European markets, 2016 Q3
        • The rise and rise of fresh dips
          • Figure 10: Hummus penetration, selected European markets, by age, 2016
          • Figure 11: Interest in seeing more vegetarian ingredients when looking for healthy foods, by generation, US, June 2016
          • Figure 12: Savoury dips introductions that did not include meat, fish or egg ingredients vs introductions with a vegetarian claim, global, 2012-16
        • Fruit spreads turn to premium, natural and craft
          • Figure 13: Sweet spread volume growth, top five fastest growing markets, 2016
          • Figure 14: Interest and willingness to pay a premium for sweet spread attributes, selected European markets, 2016
          • Figure 15: Purchase intent and perception of naturalness, organic, GMO-free and gluten-free jam vs all other jam by selected demographics, US, 2016
      • Notable Products

          • Sleep, relaxation and mood enhancers
            • Spreads target sleep, relaxation and improved mood benefits
              • Potential for super-seeds spans sweet and savoury spreads
                • Super seeds offer tasty, healthful solutions
                  • Tea and coffee flavours promise high quality indulgence
                    • Tea and coffee flavours promise high quality indulgence
                    • Looking to the Future

                        • Avante garde nut spreads focus on raw and sprouted
                          • Figure 16: Use of natural claims on nut spreads launches, global by region, 2016
                          • Figure 17: Consumers interested in and willing to pay more for sweet spreads with added health benefits, selected European markets, by age, 2016
                        • Power of plants drives vegan and veggie spreads
                          • Figure 18: Savoury spread launches, by sub-category, global, 2013–16
                          • Figure 19: Attitudes to diet, selected European markets, by age cohort, Q3 2016
                          • Figure 20: Important nutritional factors when buying chips or dips, by selected age, US, November 2015
                        • Positive nutrition stories to outweigh sugar and fat concern
                          • Figure 21: Use of functional or ‘plus’ claims on sweet and savoury spread launches, global by region, 2016
                          • Figure 22: Important factors for achieving a healthy diet, by age, China, January 2016
                      • The Analyst’s View

                        About the report

                        This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                        • The Consumer

                          What They Want. Why They Want It.

                        • The Competitors

                          Who’s Winning. How To Stay Ahead.

                        • The Market

                          Size, Segments, Shares And Forecasts: How It All Adds Up.

                        • The Innovations

                          New Ideas. New Products. New Potential.

                        • The Opportunities

                          Where The White Space Is. How To Make It Yours.

                        • The Trends

                          What’s Shaping Demand – Today And Tomorrow.

                        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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