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hough the rising body of evidence that links sugar consumption to obesity is impacting many retail markets, table-top sugar and sweetener volumes are largely holding up, at least at a global level.

Regionally, there are distinct trends emerging; North and Latin American markets are in decline, many European markets are either largely static or in slight decline, while Asian and African markets are largely responsible for holding market volumes. 

However, the issue for sweetener consumption in Western markets isn’t just limited to sugar. A drive for naturalness, particularly among under-35s, is also impacting alternative sweetener markets, with ingredients such as saccharin, sucralose and aspartame struggling at the expense of “natural” sugar substitutes such as agave, stevia and (in markets where it is approved for retail sale) monk-fruit.

Another key issue for sugar markets has been the continued decline of commodity sugar prices. Exceptionally low oil prices have reduced demand for bio-fuels, encouraging the largest global producer of cane, Brazil, to switch processing from fuels to sugar. 

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What's included

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Table of contents

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