Tablet Computers - China - November 2014
“Despite only appearing on the market since 2010, tablet computers have grown swiftly at an astonishing rate of 157.3% CAGR in terms of volume between 2010 and 2014. Since 2010 the category has seen constantly growing share of the total PC market. In 2014, tablets are estimated to account for a third of total PC volume share, growing from merely 1.4% in 2010. The expansion is at the expense of both desktops and laptops, with desktops particularly vulnerable.
As the category creator, Apple leads the market in both volume and value terms. Also due to the brand’s dominance, the China tablet market is rather concentrated with the top 10 brands occupying over three quarters of market volume share in 2014.
Brands and companies should focus on both functional and emotional benefits demanded by tablet users. It is important to keep tablets equipped with latest technology as well as keeping the devices fashionable to use.”
– Can Huang, Senior Research Analyst
This report answers the following key questions:
- Who will lead the future tablet market growth?
- Do people need a tablet for everyday use?
- What does the future hold for tablets in terms of software and hardware development?
To balance mobility and functionality, tablets, laptops and even smartphones are increasingly converging towards unity.
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