Tablets and eReaders - US - April 2011
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With high degrees of interactivity, flexibility and portability, digital media has quickly gained popularity and become an important factor in how U.S. consumers spend their time. Electronics manufacturers have accordingly sought to capitalize on this trend by creating a range of new devices to access these media, which in some cases have further influenced and altered consumer behavior.
eReaders and tablet PCs are two examples of game-changing devices. eReaders have caused many consumers to rethink their relationships with books, newspapers and magazines—formats that have been around for hundreds of years. Meanwhile, tablets, although still an emerging category, appear to be moving beyond meeting various PC functions and instead are serving as hybrid devices that take on capabilities from phones, media players and gaming devices as well as PCs. Through a rich array of installable apps, as well as web content, consumers are often using tablets as highly customizable tools that they can adapt to their precise needs.
In this report, Mintel examines the emerging and rapidly changing markets for these devices and identifies current trends, as well as strategies for future growth, including:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.