Tablets - US - April 2012
Apple’s third-generation iPad sold 3 million units globally in its first three days on the market in March 2012, capturing a minimum of half a billion dollars per day. Global tablet sales surpassed netbook sales in Q2 2011, enrooted to 65 million units in total for the year. That figure is expected to nearly double in 2012 to roughly 125 million units, and more than double again from 2012-16. The netbook is vanquished, and laptops overall may become a no-growth segment as the tablet continues its rise.
Media consumption is also being reshaped, with Americans now spending more time reading on mobile products than on printed magazines and newspapers. Even at this early stage, it’s apparent that when combined with smartphones, tablets are the defining technology of the early 21st century, impacting consumer behavior across a wide array of activities, from photography to shopping.
The report explores the following subjects, among others:
- How rapidly is penetration rising? Who owns a tablet? Who is about to buy one?
- What is the role of gift purchases? How do gift purchases differ in brand and spend from purchases made for personal usage?
- Which tablets are fighting for second-place on the heels of the iPad? Can any of them challenge the iPad itself?
- How and where are tablets used? What do new buyers want to do with their tablet, and how do current owners use them?
- How is internet service provided to the tablet?
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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