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Taiwan Travel and Tourism Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Travel and Tourism - Taiwan market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • What is the strategy behind the New Southbound Policy Initiative?
  • Why is the inbound market from China in decline?
  • What is the Hakka Romantic Avenue?
  • Is there a reason Taiwan needs more high-end hotels?

Covered in this report

In 2017, according to the World Travel & Tourism Council (WTTC), spending on travel and tourism within Taiwan, on business and leisure, reached US$16.1 billion. As regards the accommodation sector, new hotels are being built and existing ones refurbished. Alliances are being forged between local (and regional) real-estate firms and international hotel companies with multiple brands such as Marriott International and Hilton Worldwide Holdings. The Taiwan Tourism Bureau (TTB), for its part, is focusing its promotional efforts on travellers from the emerging economies of South East Asia, as well as adventurous Millennials who travel independently rather than in groups, as was typically the case a decade or so ago.

Expert analysis from a specialist in the field

Written by Jessica Kelly, a leading analyst in the Tourism sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

In 2017, North East Asia recorded 150.5 million international visitors – up from 127 million in 2013. A number of factors account for this marked increase in the number of tourists – strong interregional travel due to better air connectivity, vibrant economies and the emergence of a middle class from source markets in South East Asia, such as Singapore, Thailand and Vietnam. Taiwan’s tourism industry has been the beneficiary of all these trends. Jessica Kelly
Senior Tourism Analyst

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Table of contents

  1. Taiwan: Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • A sensitive relationship with Mainland China
              • Geography
              • Attractions

                  • The cities
                    • Taipei
                      • Taichung
                        • Kaohsiung
                          • Festivals
                            • Hot springs
                            • Tourism and the Economy

                                • Revenues from international tourism
                                  • Figure 1: International tourism receipts, Taiwan, 2013-17
                                  • Figure 2: Direct contribution of travel & tourism economy to GDP & employment, 2013-17
                              • Arrivals

                                • International
                                  • Figure 3: International tourist arrivals to North East Asia, 2013-17
                                  • Figure 4: International arrivals to Taiwan, 2013-17
                                • Visa-free entry programme
                                  • Source countries
                                    • Figure 5: Visitor arrivals by place of residence, 2013-17
                                  • Domestic
                                    • Domestic tourism spend
                                      • Outbound trips
                                      • Market Characteristics

                                        • International
                                          • Purpose of visit
                                            • Seasonality
                                              • Figure 6: International arrivals by month, showing seasonality, 2014-17
                                            • Length of stay
                                              • Figure 7: Average length of stay of visitors to Taiwan, 2012-17
                                            • Domestic
                                              • Purpose of visit
                                                • Seasonality
                                                  • Length of stay
                                                  • Transport

                                                    • Air
                                                      • Figure 8: Passenger traffic at Taoyuan International Airport, 2013-17
                                                    • Airport upgrades
                                                      • Airlines operating from Taoyuan International Airport
                                                        • Increased airlift
                                                          • Other major airports
                                                            • Road
                                                              • A new tourist route
                                                                • Rail
                                                                  • Tourist trains
                                                                    • Sea
                                                                    • Accommodation

                                                                        • Figure 9: Accommodation stock in Taiwan, showing number of international & tourist hotels, number of rooms & occupancy rates – comparing 2008 & 2017
                                                                      • Occupancy rates
                                                                        • Capital investment in tourism and travel
                                                                          • Figure 10: Capital investment in travel & tourism in Taiwan, 2013-17
                                                                        • New hotel openings
                                                                        • Tourism News

                                                                            • Promoting and marketing Taiwan
                                                                            • What Next?