Tea and Coffee - Canada - September 2014
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“Appealing to older coffee drinkers, for example via pods/capsules which use intense roasts, could help to tap into this flavour interest in a more targeted manner.”
– Andrew Zmijak , Consumer Behaviour Research Analyst
This report looks at the following issues:
Hot beverages are highly popular drinks in Canada, with 95% drinking at least one type of tea, coffee or hot chocolate. That 57% drink five or more types of these beverages reflects the high level of engagement which continues to broaden as innovation brings new products to the market.
Volume retail sales of tea and coffee have grown steadily over the past five years, reaching an estimated 105 million kg in 2014. Volumes are expected to continue rising by approximately 5% annually over the next five years. Driven by the rising price of tea and coffee, and premium variants such as coffee pods, value sales rose significantly over the 2010-12 period before falling back to a still robust 6-7% growth annually over 2013 and 2014. Growth in sales is anticipated to be steady at around 6-7% in the coming years. Coffee is significantly the larger market, accounting for almost 85% of total retail sales.
Coffee is also the most innovative of the markets, with notable growth coming from single-serve coffee machines which are tapping into consumer demand for premium products while at home. This report analyses consumer trends in the tea, coffee and hot chocolate category and explores areas of the market where further growth may still be possible.
This report covers tea and coffee consumption for both the in-home and out of home market, including sales through coffee shops/cafés etc. However, please note that market size figures include the in-home market only. Out of home trends are covered throughout the Consumer sections but are not included in the market size and segmentation data. Hot chocolate is also covered in the Consumer sections for context but excluded from the market size data.
Values throughout this report are at constant 2014 prices and devised using Mintel’s deflator which has been tailored to the Canadian market.
There are three broad segments of coffee in the take-home market:
The tea market is segmented as follows:
Hot chocolate drinks are defined as follows:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.