Tea and Other Hot Drinks - UK - February 2012
“The current crop of loose leaf teas, including Twinings and Yorkshire Tea, are far from youth-oriented. Therefore, running youthful, contemporary-styled ad campaigns of loose tea products provides an opportunity for manufacturers to encourage demand among this group.”
– Alex Beckett, Senior Food Analyst
Some questions answered in this report include:
- How can manufacturers rejuvenate usage of standard tea?
- How can loose leaf tea reinvigorate flagging consumer interest?
- How can fruit/herbal tea accelerate its frequency of usage?
- To what extent do hot chocolate manufacturers have to diversify offerings to accommodate older and younger generations?
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