Tea and Other Hot Drinks - UK - July 2017
“Although black tea is still drunk by the vast majority of people, competition from other tea types, as well as coffee and soft drinks, has chipped away at its role as Britons’ go-to day-to-day drink. Indulgent flavours could help to sidestep younger consumers’ dislike of the bitterness of black tea, while highlighting their sugar-free credentials could allow flavoured teas to foster a role as an alternative to sugary drinks.”
– Anita Winther, Research Analyst
This Report discusses the following key topics:
- Dessert flavours and functional benefits could entice the young to tea
- Fostering new usage occasions for tea as alternative to sugary drinks and with savoury pairings
- Alternative sugars and wider uses warrant attention for hot chocolate and malted drinks
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