Tea and Other Hot Drinks - UK - July 2019
Covered in this report
The tea market is segmented – and defined – as follows:
- Ordinary tea bags, which contain black tea, account for the majority of standard black teas in the UK market and are the main product for brand leaders such as PG Tips and Tetley. Black tea usually has a rich taste, which means it is suited to being served with milk and sugar.
- Decaffeinated tea refers to black tea that has been through a process to remove most of the caffeine content.
- Speciality tea refers to higher-quality tea and named blend teas. Examples include Earl or Lady Grey, Chai and Darjeeling, Ceylon, Assam and Kenyan blends.
- Fruit and herbal teas are typically infusions which contain pieces of fruit, herbs (eg peppermint), spices or flowers (eg camomile). Tending not to contain black or green tea, they are generally caffeine-free. The segment also includes Redbush tea.
- Green tea is a tea which is a light green colour when brewed and is generally drunk without milk. In contrast to black tea which is oxidised, green tea is un-oxidised and has a more bitter flavour.
- Instant tea comes in powder or granule form and contains soluble tea solids, sometimes with the addition of sweetener, milk powder and/or flavourings.
Hot chocolate drinks are defined as follows:
- Hot chocolate powder that requires the addition of either milk or water. It also includes products that are ready prepared and need to be heated in the microwave, as well as stir-in spoons (that are stirred into hot milk).
- Cocoa and cocoa powder. Hot malted drinks are defined as follows:
- Hot malted drinks that require the addition of either milk or water.
- Malted hot chocolate drinks, eg Ovaltine malted drinks, chocolate malted drinks.
“With tea and hot chocolate continuing to suffer from competition from coffee and soft drinks, brands in these categories need to look to new formats and more variety to tempt younger people who have a wide repertoire of drinks. Products focused on health and wellbeing, those meeting different needstates at different times of day, and cold versions of hot drinks all hold potential for growing sales.”
– Richard Caines, Senior Food and Drink Analyst
This Report will cover the following areas:
- Focus on health and wellbeing benefits will encourage trading up
- New formats and more variety will help hot drink brands grow sales
- Ethical considerations warrant continuing attention
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