Tea and RTD Teas - US - July 2012
- Related Reports
- July 2012
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
Tea and RTD tea market sales are estimated at $6.7 billion in 2012. While the market exhibited a healthy growth of 15% during 2007-12, the growth slowed considerably in 2011 and 2012 as the biggest market segment, shelf-stable ready-to-drink (RTD) canned/bottled tea showed signs of stagnation. Additionally, the instant tea mixes segment continued its downward slide in 2011. The refrigerated RTD tea segment contributed most significantly to the 2011-12 growth. Mintel believes that the RTD canned/bottled segment has been facing competition from other non-alcoholic beverage (NAB) categories such as juice drinks, energy drinks, etc., that have successfully introduced tea-based products. Tea and RTD tea has potential for growth, but manufacturers need to create ample differentiation from other beverage categories. Mintel forecasts the market to grow by 18% to $7.9 billion during 2012-17.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.