Tea Drinks - China - April 2016
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“The ready-to-drink tea drinks market in China has developed slowly over recent years. Intense competition from other soft drink categories and the decline in demand for green and black/red tea drinks, and lack of product innovation have all led to the poor performance of the current market. Despite the pressure, future growth is projected due to the continuing progress of premiumisation and trading up, innovation in flavours and ingredients, and effective consumer segmentation and targeting.”
– Lei Li, Research Analyst
This report looks at the following areas:
In spite of the current market slowdown and cross-soft drink category competition, the ready-to-drink (RTD) tea market in China is still far from saturated, and therefore has huge potential and growth projections. The development of the market relies on maintaining good sub-category performance, premiumisation, flavour and ingredient innovation, and ethical positioning. Due to consumers’ traditional health associations and perceptions to tea, RTD tea drinks as an alternative to freshly brewed tea definitely have a competitive advantage over other soft drinks; yet, those advantages need to be explored further and to be applied successfully into diverse consumer segments by companies and brands.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.