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Functional benefits beyond energy will boost the sale of tea in India, while new flavours will open up iced tea's potential among younger consumers.

Rushikesh Aravkar, Food & Drink Analyst, India

What's included

What's included

Table of contents

Table of contents

  1. executive summary

    • [Graph] India: Consumption of green tea, by gender, May 2018
  2. key trends

    • Key drivers
    • [Graph] India: Growth in market segmentation by volume (%), tea and Infusions, 2014-17
    • [Graph] Select markets: Retail market volume consumption per capita, tea and infusions, 2017
    • [Graph] Global: Top markets for launches with slimming claims, tea, Dec 2015-Nov 2018
    • Global trends and how they are playing out in India
    • [Graph] India: Select personal health concerns, February 2018
  3. Consumer insights

    • Increasing tea consumption occasions
    • [Graph] India: Consumption of premix tea by perception of time taken to make tea, May 2018
    • Functional benefits of tea
    • [Graph] India: Attributes associated with tea, black vs green, May 2018
    • [Graph] India: Green tea consumption, by age and gender, May 2018
    • [Graph] India: Association of health with tea by age group, May 2018
    • [Graph] India: Health-related claims, green vs black tea, Dec 2015-Nov 2018
    • [Graph] India: Launches with select mood-based descriptors, tea, Dec 2015-Nov 2018
    • Driving the consumption of iced tea
    • [Graph] India: Consumption of cold/iced tea on at least one occasion, by age group, May 2018
    • [Graph] India: Affordability associations linked to black and green tea, by hot and cold tea drinkers, May 2018
    • [Graph] India: Repertoire of types of tea consumed, May 2018
    • [Graph] India: Taste associations linked to tea, by cold and hot tea drinkers, May 2018
  4. market application

    • Opportunities
    • [Graph] India: Select emerging health-related claims, tea, India, Dec 2015-Nov 2018
    • Who's innovating
    • Global innovators
  5. appendix


      About the report

      This report will tell you which major trends are impacting your market and how it changes according to the different regions and demographics across India. These trends are validated from our proprietary consumer data and market research. Our industry experts provide analysis and recommendations to help you identify opportunities and make better decisions faster. Access this report now and you’ll quickly understand:

      • The Consumer

        What They Want. Why They Want It.

      • The Innovations

        New Ideas. New Products. New Potential.

      • The Trends

        What’s Shaping Demand – Today And Tomorrow.

      • The Opportunities

        Where The White Space Is. How To Make It Yours.

      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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