Tea – Indian Consumer – 2018
Functional benefits beyond energy will boost the sale of tea in India, while new flavours will open up iced tea's potential among younger consumers.
Ranjana Sundaresan, Food & Drink Analyst, India
- Key drivers
- Global trends and how they are playing out in India
- Increasing tea consumption occasions
- Functional benefits of tea
- Driving the consumption of iced tea
- Who's innovating
- Global innovators
MINTEL INDIAN CONSUMER - OTHER REPORTS AVAILABLE
What you get
This consumer report will tell you how major trends are affecting India and hone in on the regional differences, from socio-economic groups to demographics such as age, gender and household composition.
Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.
Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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