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Tea – Indian Consumer – 2018

Functional benefits beyond energy will boost the sale of tea in India, while new flavours will open up iced tea's potential among younger consumers.

Ranjana Sundaresan, Food & Drink Analyst, India

EXECUTIVE SUMMARY

KEY TRENDS

  • Key drivers
  • Global trends and how they are playing out in India

CONSUMER INSIGHTS

  • Increasing tea consumption occasions
  • Functional benefits of tea
  • Driving the consumption of iced tea

MARKET APPLICATION

  • Opportunities
  • Who's innovating
  • Global innovators

APPENDIX

MINTEL INDIAN CONSUMER - OTHER REPORTS AVAILABLE

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Table of contents

  1. executive summary

    • [Graph] India: Consumption of green tea, by gender, May 2018
  2. key trends

    • Key drivers
    • [Graph] India: Growth in market segmentation by volume (%), tea and Infusions, 2014-17
    • [Graph] Select markets: Retail market volume consumption per capita, tea and infusions, 2017
    • [Graph] Global: Top markets for launches with slimming claims, tea, Dec 2015-Nov 2018
    • Global trends and how they are playing out in India
    • [Graph] India: Select personal health concerns, February 2018
  3. Consumer insights

    • Increasing tea consumption occasions
    • [Graph] India: Consumption of premix tea by perception of time taken to make tea, May 2018
    • Functional benefits of tea
    • [Graph] India: Attributes associated with tea, black vs green, May 2018
    • [Graph] India: Green tea consumption, by age and gender, May 2018
    • [Graph] India: Association of health with tea by age group, May 2018
    • [Graph] India: Health-related claims, green vs black tea, Dec 2015-Nov 2018
    • [Graph] India: Launches with select mood-based descriptors, tea, Dec 2015-Nov 2018
    • Driving the consumption of iced tea
    • [Graph] India: Consumption of cold/iced tea on at least one occasion, by age group, May 2018
    • [Graph] India: Affordability associations linked to black and green tea, by hot and cold tea drinkers, May 2018
    • [Graph] India: Repertoire of types of tea consumed, May 2018
    • [Graph] India: Taste associations linked to tea, by cold and hot tea drinkers, May 2018
  4. market application

    • Opportunities
    • [Graph] India: Select emerging health-related claims, tea, India, Dec 2015-Nov 2018
    • Who's innovating
    • Global innovators
  5. appendix

    • MINTEL Indian consumer - OTHER REPORTS AVAILABLE

      Tea – Indian Consumer – 2018

      US $2,495.01 (Excl.Tax)