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Description

Description

Mintel’s Annual Overviews take a look back at 2016 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

What's included

What's included

Table of contents

Table of contents

  1. Overview

        • Figure 1: Tea and infusions, Global market performance
        • Figure 2: Tea, volume sales (000) tonnes, top five markets, 2016*
        • Figure 3: Tea, retail sales by type, top five markets, 2015
        • Figure 4: Retail tea formats, % of launches, by region, 2016
        • Figure 5: RTD tea, top five flavours, % of all new product and new variety launches, by region, 2016
        • Figure 6: RTD tea, top five claims, % of launches, by region, 2016
    • The Big Stories

        • Tea back in the spotlight at Starbucks*
            • Figure 7: RTD tea, share of sales by volume, US, 52 weeks ending May, 2015-2016
          • Black tea falls out of favour among younger generations in the UK *
            • Figure 8: Tea, retail value by segment, UK , 2013-15
            • Figure 9: Frequency of drinking different types of hot drink, UK, May 2016
          • The kombucha trend is going global*
            • Figure 10: Selected leading Kombucha claims, % of all launches, Global
            • Figure 11: Kombucha launches by region, % of all launches, rolling 12 months January 2013 to December 2016
        • Notable Products

            • Milk Teas in South East Asia
              • Milk Teas in South East Asia
                • Teas aimed at weight management
                  • Tea’s aimed at weight management
                    • Traditional ingredients and novelty concepts
                      • Traditional ingredients and novelty concepts 
                      • Looking To The Future

                          • Launches of beverages containing l-theanine for mental focus increase*
                            • Tea brand architecture should straddle hot and RTD tea formats *
                              • Figure 12: Total retail sales of tea, by type, US, 2013-16 (est.)
                              • Figure 13: Tea consumption, at home or on-the-go, by demographics, US, June 2016
                              • Figure 14: Retail sales of Pure Leaf RTD tea, US, year ending May 2016
                            • Consumers are seeking healthy and visual tea innovation
                              • Figure 15: Plain tea launches, % of total tea launches, by region, 2016
                              • Figure 16: Top tea flavours, % of tea launches and growth, global, 2013 - 2016
                              • Figure 17: Launches of chai, matcha, turmeric, beetroot and mushroom tea, % of all hot tea and RTD tea launches, Europe and North America, 2013-16
                          • The Analyst’s View

                            This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                            • Market

                              Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                            • Consumer

                              Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                            • Brand/Company

                              Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                            • Data

                              Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                            Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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